Super Summer Sale, Trade-In Day, and Vendor Demo Day – July 26th

On Saturday, July 26, we’re holding a Super Summer Sale, so come by for great deals on used equipment, overstocks and display models! It’s also our Used Equipment Buy & Trade-In Day. We will be purchasing used equipment, too, so bring in your old items! In addition, vendor reps will be present  for Vendor Demo Day. Come on in to have any of your questions answered, vendors participating will be announced shortly.

Canon Father’s Day Lens Rebates

Visit Our Canon Store   Visit our Homepage   View our Current Rebates

For personalized help and assistance call 201-664-4113

CanonGenius.com/bergen

Dealer prices may vary. Instant rebates and mail-in rebates available on select products only. Eligible product(s) must be purchased by an end user customer from a participating authorized Canon U.S.A. dealer in the 50 United States, the District of Columbia or Puerto Rico between the start date of the respective promotion through the end date of the respective promotion, or while supplies last, whichever is earlier. Used or refurbished products are not eligible. Limit one instant or mail-in rebate per eligible product purchased during the promotion period. Purchases made from a dealer are subject to the dealer’s shopping terms and restrictions and return policies. In the event of questions regarding claims, program or policy, Canon will review all documentation and make the final determination of claim eligibility. All decisions made by Canon and/or its agents are final. Void where prohibited, taxed or restricted by law. Prices shown are estimated retail prices and are subject to change without notice. Actual prices are set by individual dealers and may vary. Certain images and effects simulated. Products not shown to scale. Specifications and availability subject to change without notice. Not responsible for typographical errors. ©2014 Canon U.S.A., Inc. Canon, ELPH, EOS, EOS Rebel, SELPHY, PIXMA, PowerShot and VIXIA are registered trademarks of Canon Inc. in the United States.

Canon Printer Demo Day

We’re excited to announce our upcoming Canon Printer Event. Stop by Bergen County Camera on Tuesday, April 29th from 6 pm until 8 pm with your favorite image and we will print and critique it for free. There will be giveaways and specials deals on Canon Printers. No sign up is required, just stop in. Prints are limited, so stop in early. Refreshments will be served.10014873_10152146281494011_2240534865608651358_o

Tamron Mail in Rebates Arrive Just in Time for Valentine’s Day

Looking for a lens for your DSLR that will make your life easier. Stop in and check out the Tamron 18-270mm f/3.5-6.3. This all in one lens eliminates the need to carry multiple lenses. No need to swap lenses, whether you’re looking to take a photo of your family in your living room or the bird in the tree across the street. This lens now carries a $50 mail in rebate. Looking for a solid dedicated zoom lens? The Tamron 70-300mm f/4-5.6 now features a $100 mail in rebate. This lens is perfect whether you own a full frame or crop sensor camera. Plus as a stabilized zoom lens, you’ll get clearer images with slower shutter speeds then non stabilized lenses. These mail in rebates are valid until March 31st 2014.

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Why Buy Photo Books?

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Most photo books are only printed in small quantities, often less than 5000 and some as few as 1000 copies. Some individual artist made books are made one at a time. Most well printed photo books accrues additional collectible status when it is a first edition and or signed by the artist. All the major auction houses like Swann, Christies and Sotheby’s run regular auctions dedicated to photo books. Truly affordable works of art when first released, individual books can rise quickly and dramatically in value as the small quantity sell out.

They make the perfect gift for those difficult to buy for. Pick a subject, person, or time in history and chances are we have a beautiful photo book that’s topical and strikes a resplendent chord for an individual. Since we are music fanatics here, you could guess that we represent some of the finest photographers in the world of music. We have a great selection of their books, many of which have been signed.

Photography collecting is widely misunderstood to be very limited to only those whose bank accounts stretch to seven or more figures. Many people that I speak to about fine art photography collecting believe that they must make a bold move like purchasing a museum grade Ansel Adams photograph to enter the field and nothing could be further from the truth. I believe that photography collecting is very democratic and can start with nothing more then a deep love for the medium. It is a very natural extension that’s easily accessible to all who enjoy any aspect of picture making themselves.

The photography field has so many niches that photo books offer an almost universal appeal. Stop in at Bergen County Camera or Gallery 270 to check out our large selection of photo books.

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How to Choose the Right Digital Camera For You

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Nikon, Canon, Leica, Fuji, Olympus, Panasonic, or Sony is only part of the question.

The right digital camera is not the same camera for everyone and with so many choices, finding the right camera can become frustrating quickly. We all look for the camera to be just the right size and to take a good looking image. These two categories can be used to break down your choice for the right camera.

 

 

The Right Size

Compact Point and Shoot Cameras are the smallest in size. They are designed to fit in your pocket and function as easily as possible. These cameras are small and convenient, but lack image quality compared to larger cameras.

Super Zoom Point and Shoot Cameras are larger in size, but do not have changeable lenses. These cameras are convenient and provide extremely large ranges of zoom, but lack in image quality and low light performance. Some Super Zoom Point and Shoot cameras have low aperture lenses, which provide better performance in low light situations.

Compact System Cameras are interchangeable lens cameras which are designed to be smaller in size. They feature a range of sensor sizes from slightly larger then point and shoots to the same size as a Professional SLR.

Consumer SLR cameras are designed to provide better image quality, but are larger in size. With changeable lenses, you have the freedom to improve your camera’s image quality and performance in low light. These cameras require camera bags.

Prosumer SLR cameras are larger then consumer SLR cameras. They deliver higher image quality, quicker burst rates, and improved image quality in low light situations.

Professional SLR cameras are the largest digital cameras. They provide the highest image quality, but are also the largest in size.

The Right Quality

All cameras force us to make a decision between quality and convenience. Large cameras excel in image quality, but carrying a camera bag and additional lenses is inconvenient. Compact Point and Shoot Cameras fit in your pocket, but their image quality is blown away by an SLR. Compact System Cameras are often a nice compromise. They require only a small camera bag and have image quality greatly improved over a Compact Point and Shoot. Check out our article on Sensor Sizes to learn more about the debate of convenience vs. quality.

Built in Lens vs. Changing Lenses

Another aspect of convenience is having one lens built into a camera. While it’s certainly nice to be able to have a long zoom range, there are situations where your lens won’t get you what you want. Changing lenses can get you more zoom, a wider angle, improved low light performance, or a slimmer depth of focus.

One of the more intimidating aspects of photography is understanding what each part of a lenses’ name means. Often intimidation is enough to make most people stick with only the lens a camera comes with or even worse, stay away from cameras with changeable lenses.  So I’m going to break down what the name of a common kit lens, the “18-55mm f/3.5-5.6” actually is telling you. The first numbers, 18-55mm, are the focal length. The first number, “18”, is telling you how wide the lens gets. The second, “55”, is telling you how much zoom it gives you. So a “10-24mm” lens gives you more wide angle, but less zoom then an “18-55mm”, and a “70-300mm” gives you far less wide angle, but far more zoom.

The second part of the name, “f/3.5-5.6” is telling you the aperture of the lens. Aperture describes the opening that light comes through on the lens. Learn more about Aperture in our previous post. The lower the number, the greater the amount of light coming through the lens. The more light coming through the lens, the smaller the depth of focus and the quicker the shutter speeds will be. This lens is what’s called a “Variable Aperture Lens”. This means that at the lens’ widest setting, “18mm”, your widest aperture is f/3.5 and at the lens’ maximum zoom, “55mm”, the widest aperture is f/5.6.

As most single lens cameras do not have very wide apertures, their performances in low light situations are not very good. When you invest in a camera, be sure it has a good lens or the ability to improve the lens.

What About Brand?

It certainly would be easiest to say that one brand is better then all the rest, but that simply isn’t true. Whittling down just to the type of camera is difficult. Picking which camera is perfect for you requires getting your hands on several of the cameras in your chosen category. Stop in at Bergen County Camera and we’ll help you choose which camera makes the most sense for you. If you can’t make it in, message us on facebook, or give us a call at (201)664-4113.

Go Pro Hero3+ Now in Stock

2N4A9481We are excited to announce that we have received our shipment of Go Pro Hero 3+ Silver and Black editions. Quantities are limited so give us a call to reserve yours!

HERO3+Black Edition  HERO3+Silver Edition
Image Quality
Optics + Lens Ultra-sharp ƒ/2.8 – 6 element aspherical glass lens, Ultra wide angle with reduced distortion Ultra-sharp ƒ/2.8 – 6 element aspherical glass lens, Ultra wide angle with reduced distortion
Low Light Performance Professional Grade Prosumer Grade
Photo Features
Megapixels 12MP 10MP
Modes
  • Photo
  • Burst Photo
  • Continuous Photo
  • Time Lapse
  • Simultaneous Video and Photo
  • Photo
  • Burst Photo
  • Time Lapse
Video Features + FOV
4K (16:9)
  • 15, 12.5 fps
  • Ultra Wide FOV
  • Protune Mode
N/A
4K (17:9)
  • 12 fps
  • Ultra Wide FOV
  • Protune Mode
N/A
2.7K (16:9)
  • 30, 25 fps
  • Ultra Wide, Medium FOV
  • Protune Mode
N/A
2.7K (17:9)
  • 24 fps
  • Ultra Wide, Medium FOV
  • Protune Mode
N/A
1440p (4:3)
  • 48, 30, 25, 24 fps
  • Ultra Wide FOV
  • Protune Mode
N/A
1080p (16:9)
  • 60, 50, 48, 30, 25, 24 fps
  • Ultra Wide, Medium, Narrow FOV
  • Protune Mode
  • 60, 50, 30, 25 fps
  • Ultra Wide, Medium, Narrow FOV
1080p SuperView (16:9)
  • 48, 30, 25, 24 fos
  • Ultra Wide FOV
  • Protune Mode
N/A
960p (4:3)
  • 100, 60, 50, 48 fps
  • Ultra Wide FOV
  • Protune Mode (not avail. with 48 fps)
  • 60, 50, 30, 25 fps
  • Ultra Wide FOV
720p (16:9)
  • 120, 100, 60, 50 fps
  • Ultra Wide, Medium (only with 60 and 50 fps), Narrow FOV
  • Protune Mode
  • 120, 100, 60, 50, 30, 25 fps
  • Ultra Wide FOV
720p SuperView (16:9)
  • 100, 60, 50, 48 fps
  • Ultra Wide FOV
  • Protune Mode (not avail. with 48 fps)
N/A
WVGA (16:9)
  • 240 fps
  • Ultra Wide FOV
  • 120, 100, 60, 50 fps
  • Ultra Wide FOV
Photo Specs
Megapixels + FOV 12MP (Wide), 7MP (Wide + Medium), 5MP (Medium) 10MP (Wide), 7MP (Wide), 5MP (Medium)
Time Lapse Intervals 0.5, 1, 2, 5, 10, 30, 60 seconds 0.5, 1, 2, 5, 10, 30, 60 seconds
Burst Photo (Frames/sec) 30/1, 30/2, 30/3, 10/1, 10/2, 5/1, 3/1 3/1, 5/1, 10/1
Continuous Photo (Frames/sec) 3/1, 5/1, 10/1 N/A
Advanced Features
Wi-Fi Built-in Yes Yes
SuperView Yes No
Auto Low Light Yes No
Protune Mode Yes No
Simultaneous Photo + Video Photo every 5, 10, 30, 60 seconds; Manual No
White Balance Auto, 3000K, 5500K, 6500K Cam Raw (with Protune) No
Looping Video Yes Yes
High Video Bitrate Capture (H.264)
Mode dependent, highest bitrates supported in Protune
Up to 45/Mbs Up to 25/Mbs
Audio Specs
Mono Mic, AAC compression w/ AGC Yes Yes
Usability
LED Indicators
  • Red: Front, rear, top, bottom
  • Blue (Wi-Fi): Front
  • Red: Front, rear, top, bottom
  • Blue (Wi-Fi): Front
Inputs Micro-HDMI port, mini USB, microSD, HERO Port, composite A/V (via adapter, optional accessory), 3.5mm stereo mic (via adapter, optional accessory) Micro-HDMI port, mini USB, microSD, HERO Port, composite A/V (via adapter, optional accessory), 3.5mm stereo mic (via adapter, optional accessory)
Battery 1180mAH rechargeable lithium-ion 1180mAH rechargeable lithium-ion
Storage (Memory) microSD Class 10 required; Up to 64GB capacity supported microSD Class 10 required; Up to 64GB capacity supported
Average Record Time Recording times will very based on resolution and frame rate settings Recording times will very based on resolution and frame rate settings
Operating System MacOS®X 10.5 and later, Microsoft Windows® Vista, 7 and later MacOS®X 10.5 and later, Microsoft Windows® Vista, 7 and later
What’s Included
  • HERO3+ Black Edition Camera
  • 131’/40m Waterproof Housing
  • Higher Capacity Li-ion Battery
  • Quick Release Buckle
  • Vertical Quick Release Buckle
  • 1 Curved + 1 Flat Adhesive Mount
  • 3-Way Pivot Arm
  • USB Charging Cable
  • HERO3+ Silver Edition Camera
  • 131’/40m Waterproof Housing
  • Higher Capacity Li-ion Battery
  • Quick Release Buckle
  • Vertical Quick Release Buckle
  • 1 Curved + 1 Flat Adhesive Mount
  • 3-Way Pivot Arm
  • USB Charging Cable

Double your Small Business Saturday Savings

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Tomorrow, November 30, 2013 is Small Business Saturday!

Register with your American Express Card and American Express will credit your account $10 with a purchase of $10 or more at any qualifying small business. Plus, Bergen County Camera is going to double your savings in celebration of Small Business Saturday.

Stop in this Saturday and Bergen County Camera will take $10 off any purchase of $25 or more, even if you are not using an American Express Card!

All you have to do is follow us on Facebook, be signed up for our e-mail newsletter, or sign up for our e-mail newsletter while here! That’s a combined savings of $20 on any purchase of $25 or more this Saturday only, November 30, 2013 if you register your American Express Card.

Please note the $10 American Express Credit is applied to your American Express Account not taken off at the register. Registration is necessary and limited. Be sure to sign up!

We hope you’ll stop in.