Introducing the Sony A7R VI

Carly Rahl

Introducing the Sony A7R VI – The α7R VI offers extraordinary resolution, image quality, and burst speed, thanks to advanced imaging technology refined by feedback from discerning creators. A full system upgrade pushes performance to unprecedented heights.

Alpha 7R VI | Sony FE 100-400mm F4.5 GM OSS Lens | Available for Pre-Order

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

Click here to view our website.

Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

Read more →

Just Announced: LUMIX L10

Carly Rahl

Just Announced: LUMIX L10

The LUMIX L10 is designed for everyday inspiration. A bright Leica 24–75mm F1.7-2.8 zoom lens, large sensor, and Real Time LUT color tools help you create beautiful images straight out of camera that you can share on social instantly. A premium, everyday carry camera made for street, travel, and daily moments.

Coming Soon – Give us a call at (201) 664-4113 to pre-order your LUMIX L10 today!

Read more to learn more about the new LUMIX L10!

Click here to shop our online Panasonic LUMIX store.

Read more →

New Gear from Canon: EOS R6V

Carly Rahl

New Gear from Canon: EOS R6V

EOS R6 V + RF20-50mm F4 L IS USM PZ

A full-frame mirrorless digital camera for high-performance video for advanced creatives pioneering the next era of visual storytelling.

New Gear from Canon: EOS R6V – The EOS R6 V Camera is the first full-frame EOS V series camera. It is designed for advanced videographers, cinematic social media content, vertical video productions and podcasts, livestreams, VR and more. It’s built for creative videographers seeking high-performance video with its 7K / 32.5MP resolution full-frame image sensor and includes a host of video creation features such as active cooling, an additional vertical tripod mount with vertical video UI, an additional front record button, Power Zoom lever, tally lamp, and a full-size HDMI terminal. The camera features powerful resolutions and framerates including 7K RAW recording at 60p, 7K 30p Open Gate recording for post-production versatility, 4K 120p slow motion, and high-quality oversampled 4K at up to 60p. With Canon Log 2 color, in-body image stabilization, and powerful Dual Pixel CMOS AF II focusing, this is the camera you’ll want to use to tell your stories. The RF20-50mm F4 L IS USM PZ lens is the first full frame powered zoom lens from Canon. It combines excellent optics and high performance, providing a wide angle of view in a powerfully versatile lens. The L-series optical performance is highlighted by two Aspheric elements, and three Ultra-low Dispersion glass elements. The RF20-50mm F4 L IS USM PZ delivers reliable, speedy and quiet wide-angle performance, making it an ideal lens for video and still creators.

Now Available for Pre-Order – Give us a call at (201) 664-4113 to pre-order

Regardless of your skill level or budget, we have lenses that are right for you!

Need help deciding on camera or lens? Visit us in-store or give us a call at (201) 664-4113.

Click here to shop Canon camera rebates. Click here to shop current Canon lens rebates.

Read more →

Save with Sony’s Trade-Up Event!

Carly Rahl

Save with Sony’s Trade-Up Event!

Save with Sony’s Trade-Up Event! – Trade in a working interchangeable lens camera and/or lens from any brand and receive* up to $800 in purchase credit.

Save from 4/1/26 through 6/30/26.

Click here to shop our online Sony store.

Read more →

Spring Photo Assignment: Spring Into Motion

Carly Rahl

Spring Photo Assignment: Spring Into Motion

Spring Photo Assignment: Spring Into Motion – Spring is here, and we’re celebrating the season’s arrival with a new Photo Assignment Review! The assignment is titled Spring Into Motion: Catch the Wind and we want to see what spring looks like through your lens.

Spring is a season of awakening, and we’re challenging you to try to capture its energy! Move beyond the “still life” and show us the spring season in transition through movement. Whether it’s the gentle sway of a cherry blossom branch, the frantic flight of nesting birds, or the steady flow of a snow-melted stream, your goal is to capture the season. Try using long exposures to create artistic blur or fast shutter speeds to freeze a moment of action – we can’t wait to see how you “catch the wind” this spring!

Submission Deadline: Friday, May 15 by 12:00 PM (email your submission to spring@bergencountycamera.com)
In-Store Review Date: Saturday, May 16 at 9:30 AM

Join us for a group review session (on Saturday 5/16) where we’ll showcase and discuss each submission, offering feedback and insights in a friendly and supportive environment. It’s a great opportunity to grow as a photographer, gain inspiration, and connect with fellow photography enthusiasts.

Can’t make it to the photo review on 5/16? No worries! Please let us know when you submit your image if you will not be able to attend in person, but would like to be included in an online photo review.

Ready to capture the essence of spring? Submit your photo and be part of the conversation!

We hope you participate in our next assignment! If you have any questions, please email them to customerservice@bergencountycamera.com. As always, be creative, think outside the box, and have fun! We can’t wait to see your images!

Free Event – Check it out on Facebook

Canon’s Spring Deals are Here

Carly Rahl

Canon’s Spring Deals are Here. – Save up to $1,000 on select Canon products now through April 26, 2026.

There is no better time to upgrade your kit or start a new creative project than the new year! From now through April 26, 2026, take advantage of instant savings on select Canon mirrorless cameras, lenses, and more. Whether you’re looking to make the jump to the EOS R system or add a new focal length to your bag, these limited-time offers are the perfect way to kick off the spring season!

Delivering Excellence. Defining Value. | From now until April 26, 2026, enjoy instant rebates on select Canon cameras, lenses, and more.

Regardless of your skill level or budget, we have lenses that are right for you!

Need help deciding on camera or lens? Visit us in-store or give us a call at (201) 664-4113.

Click here to shop Canon camera rebates. Click here to shop current Canon lens rebates.

Read more →

Upgrade Today & Save with Canon!

Carly Rahl

Upgrade Today & Save with Canon! – Upgrade Today and Save! April 6, 2026 through April 26, 2026.

Great news – it’s time to Upgrade and Save with Canon! Now through April 26, 2026 trade in your old equipment and get even more value toward your next camera or lens. Bring in your old gear for store trade-in value, a trade-up credit up to $500, and receive instant savings on your new gear!* It’s the perfect opportunity to step up your photography game and bring home the Canon gear you’ve been wanting for your ideal photography setup.

Read more to explore Canon’s list of eligible products and Trade In/Trade Up bonus!

Regardless of your skill level or budget, we have lenses that are right for you!

Need help deciding on a lens? Visit us in-store or give us a call at (201) 664-4113.

Click here to shop Canon camera rebates. Click here to shop current Canon lens rebates.

Read more →

Photo Tip: Getting Out After the Snowfall

Carly Rahl

Photo Tip: Getting Out After the Snowfall – There’s not much more exciting than waking up to snow covering the familiar landscapes you know and love – transforming the scene into a winter wonderland. After waking up to a few inches of fresh snow this past Monday morning, I headed out with my Nikon Z5 camera to try and take it all in. With spring seemingly right around the corner, it felt like one of the last chances to capture the magic of the winter season.

Read more to check out some tips that helped guide me throughout the way!

Read more →