New: Tamron 12-20mm F/2.8

Carly Rahl

New: Tamron 12-20mm F/2.8

Ultra-Wide Built for the Field

New: Tamron 12-20mm F/2.8 – Ultra-Wide Built for the Field

Engineered for photographers who move fast and travel light, this compact ultra-wide zoom lens delivers a versatile 12-20mm range with a constant F2.8 aperture for landscapes, astrophotography, interiors, and more. Advanced optical design helps suppress edge blur, color fringing, and sagittal coma flare for sharp, detailed results across the frame. A new aperture ring and control ring enhance operability in the field, giving creators pro-level performance without the extra weight.

Coming Soon for Sony E-mount and Nikon Z mount

Sony E-mount expected price: $1699.99

Nikon Z mount expected price: $1799.99

Visit our Tamron shop here. Click here to see current rebates in our Tamron store.

Give us a call at (201) 664 – 4113 to pre-order yours today!

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Save this Summer with Sony’s Trade-Up Event!

Carly Rahl

Save this Summer with Sony’s Trade-Up Event!

Save this Summer with Sony’s Trade-Up Event! – Looking to upgrade to Sony this summer? Trade in a working interchangeable lens camera and/or lens from any brand and receive* up to $800 in purchase credit.

Save from 7/1/26 through 9/30/26.

Click here to shop our online Sony store.

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Canon: Friends & Family Sale

Carly Rahl

Canon: Friends & Family Sale – Save up to $500 on select Canon products now through July 26, 2026.

Summer is the perfect time to refresh your gear and take on your next creative project! From now through July 26, 2026, enjoy instant savings on select Canon mirrorless cameras, lenses, and accessories during Canon’s Friends & Family Promotion. Whether you’re making the move to the EOS R System or adding a new lens to your kit, these limited-time offers make it easier than ever to save on the gear you’ve been eyeing.

Delivering Excellence. Defining Value. | From now until July 26, 2026, enjoy instant rebates on select Canon cameras, lenses, and more.

Regardless of your skill level or budget, we have lenses that are right for you!

Need help deciding on camera or lens? Visit us in-store or give us a call at (201) 664-4113.

Click here to shop Canon camera rebates. Click here to shop current Canon lens rebates.

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Meet Sony’s RX10 V

Carly Rahl
Meet Sony's RX10 V

Meet Sony’s RX10 V – The RX10 V brings the latest α™ technology to the renowned RX10 series, with a 1.0-type image sensor, Real-time Recognition AF and an outstanding 24-600 mm1 zoom range to capture even more stunning high-quality images from wide-angle to super-telephoto.

Sony RX10 V | Expected Retail: $2,299.99 | Available for Pre-Order

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

Click here to view our website.

Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

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July Instant Savings from Sigma

Carly Rahl
July Instant Savings from Sigma

July Instant Savings from Sigma

July Instant Savings from Sigma – Enjoy savings on Sigma favorites this summer!

Save now on select lenses, including powerful telephoto primes like the incomparable 200mm F2 DG OS | Sports lens.

Savings start now – Save up to $200 Instantly – Savings valid June 29, 2026 – August 2, 2026.

Click here to view other Sigma blog posts.

Shop our online Sigma Shop here

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Trade Up to a new Nikon Z 5II

Carly Rahl

Trade Up to a new Nikon Z 5II

Trade up to a new Nikon Z 5II

Trade Up to a new Nikon Z 5II – From July 6, 2026 through August 2, 2026 – trade in any operating digital interchangeable lens camera for a new Z5 II camera and receive a $100 trade in bonus* plus your camera’s trade-in value.

Click here to shop our online Nikon store.

Click here to shop the Nikon Z 5II online.

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4th of July: Alan’s Guide to Photographing Fireworks

Carly Rahl

4th of July: Alan’s Guide to Photographing Fireworks – It is that time of year again – everyone is getting ready for 4th of July celebrations, and that includes fireworks! For many, viewing fireworks is a regular summer tradition. With a few helpful tips, you can be on your way to having a great time photographing fireworks this summer season. Continue reading below for Alan’s Guide to Fireworks Photography!

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New: Tamron 17-70mm F/2.8 Di III-A RXD

Carly Rahl

New: Tamron 17-70mm F/2.8 Di III-A RXD

From 17mm Perspectives to 70mm Expressions.

Fast, Class-Leading 4.1x Zoom Ratio with Built-in VC.

New: Tamron 35-100mm for Sony E-mount and Nikon Z mount – Beauty of F2.8 in the Palm of your Hand

The 17-70mm F/2.8 Di III-A VC RXD (Model B070) is a versatile zoom lens that lets you enjoy shooting in a multitude of genres, from wide-angle scenes to mid-telephoto moments. With a focal length range of 17mm to 70mm*, it achieves a 4.1x zoom ratio, class-leading* for an APS-C standard zoom lens. It’s ideal for a wide variety of situations, from portraits and street photography to landscapes and architectural settings.

* Among the fast-aperture F2.8 standard zoom lenses for APS-C mirrorless cameras (As of May 2026 – TAMRON)
* The full-frame equivalent of 25.5-105mm for Sony E, Nikon Z, and FUJIFILM X mounts and 27.2-112mm for CANON RF mount

Coming Soon for Nikon Z-mount and Canon RF mount – Expected price: $749

Visit our Tamron shop here. Click here to see current rebates in our Tamron store.

Give us a call at (201) 664 – 4113 to pre-order yours today!

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Tamron: Capture the Savings

Carly Rahl

Limited time savings on select lenses – June 22 – July 19, 2026

Instant Savings – June 22 – July 19, 2026

Tamron: Capture the Savings – Save up to $300 on select lenses including TAMRON G2 TRINITY through 7/19/26!

Save big this summer with Tamron’s Savings! Now through July 19, 2026, save up to $300 on select Tamron lenses for Sony E-mount, Nikon Z mount, and FUJIFILM X-mount cameras. Don’t miss this incredible opportunity to elevate your photography just in time for all your upcoming spring adventures!

Visit our Tamron shop here.

Have a question about Tamron lenses? Not sure which lens is best for you?

We are happy to assist you with all of your photo needs. Feel free to give us a call at (201) 664 – 4113.

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Sigma’s Father’s Day Savings 2026

Carly Rahl

Sigma’s Father’s Day Savings 2026

Sigma’s Father’s Day Savings 2026 – Enjoy savings on Sigma favorites this Father’s Day!

Savings start now – Save up to $120 Instantly – Savings valid June 8, 2026 – June 28, 2026.

Click here to view other Sigma blog posts.

Shop our online Sigma Shop here

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