New: Nikkor Z 120-300mm F2.8 TC VR S

Carly Rahl

New: Nikkor Z 120-300mm F2.8 TC VR S

New: Nikkor Z 120-300mm F2.8 TC VR S – Never Miss the Shot.

From the whole play to the defining moment, follow the action wherever it goes. Move seamlessly from 120mm to 300mm, then enlarge the built-in 1.4x teleconverter for 420mm reach. Get the flexibility you need with the speed, beautiful background separation and extraordinary image quality of a professional f/2.8 zoom.

Coming Soon from Nikon

Call us at (201) 664-4113 to pre-order yours today!

Click here to shop our online Nikon store.

Read more →

Tamron’s New 16-50mm F/2.8 A Lens

Carly Rahl

Tamron’s New 16-50mm F/2.8 A Lens

Wider. Brighter. Lighter. Capture Life’s Moments.

Tamron’s New 16-50mm F/2.8 A Lens | Wider. Brighter. Lighter. Capture Life’s Moments.

The 16-50mm F2.8 A (Model B091) covers a versatile focal range1 from wide-angle to mid-telephoto for APS-C mirrorless cameras. Starting at a wide 16mm, it effortlessly captures expansive landscapes, architecture, and wide group shots like family photos even in tight indoor spaces. The mid-telephoto range offers diverse shooting, including snapshots and lovely portraits of parent-child moments.

1 A full-frame equivalent of 24-75mm for Sony E-mount, Nikon Z mount and FUJIFILM X mount, and 25.6-80mm for CANON RF mount.

Coming Soon for Canon RF, Sony E, Nikon Z and FUJIFILM X mount

Sony E / FUJIFILM X mount expected price: $529.00

Canon RF / Nikon Z mount expected price: $549.00

Visit our Tamron shop here. Click here to see current rebates in our Tamron store.

Give us a call at (201) 664 – 4113 to pre-order yours today!

Read more →

Focus Session: Essence of Fall Photo Review

Carly Rahl

Focus Session: Essence of Fall Photo Review | Saturday, November 14, 2026 at 9:30am

This fall, we want to see your BEST photo! Submit your best fall foliage photo and join us for the photo review on the morning of Saturday 11/14!

Join us for a group photo review session where we’ll showcase and discuss each photo submission, offering feedback and insights in a friendly and supportive environment. It’s a great opportunity to grow as a photographer, gain inspiration, and connect with fellow photography enthusiasts!

Read more to check out all of the submission guidelines!

Read more →

New: Sigma Contemporary 16-300mm and 50-120mm

Carly Rahl

New: Sigma Contemporary 16-300mm and 50-120mm

New: Sigma Contemporary 16-300mm and 50-120mm | Contemporary 16-300mm F3.5-6.7 DC OS | Contemporary 50-120mm F2.8 DC OS

Coming soon from Sigma – Call us at (201) 664-4113 to pre-order yours today.

Shop our online Sigma Shop here

Read more →

New: Tamron 20-40mm F/2.8 Di III VXD

Carly Rahl

New: Tamron 20-40mm F/2.8 Di III VXD

Zoom from 20mm – Ultra Wide-Angle to Standard

New: Tamron 20-40mm F/2.8 Di III VXD | Zoom from 20mm – Ultra Wide-Angle to Standard

The Tamron 20-40mm F2.8 is a fast-aperture standard zoom lens but maintains its fast F2.8 aperture across the entire zoom range while sporting a remarkably compact and lightweight design, just 86.5mm (3.4″) long, with a maximum diameter of 74.4mm and weight of only 365g (12.9 oz). With a size that is easy to carry and a light weight that’s well-suited for handheld shooting for extended periods, the 20-40mm F2.8 will likely become your first choice for travel, street shooting, everyday carry, and spontaneous photo opportunities.

Coming Soon for Nikon Z mount

Nikon Z mount expected price: $729.00

Visit our Tamron shop here. Click here to see current rebates in our Tamron store.

Give us a call at (201) 664 – 4113 to pre-order yours today!

Read more →

Nikon Z5IIC: Capture the Spark

Carly Rahl

Just Announced: Nikon Z5IIC Full-Frame Mirrorless Camera

Nikon Z5IIC: Capture the Spark – Lighter. Faster. More precise. The second generation is here.

Capture the spark.

A camera designed for the way you shoot. No viewfinder. Just a beautiful touchscreen that feels instantly familiar and invites a more casual, expressive way of shooting. Everything you love about the simplicity and connectivity of smartphone photography, elevated with the spectacular image quality and creative freedom of a full-frame interchangeable lens mirrorless camera. Available in two stylish finishes.

Coming Soon from Nikon – Expected Retail – Body Only: $1,399.95 | 24-50mm Lens Kit: $1,699.95

Call us at (201) 664-4113 to pre-order yours today!

Click here to shop our online Nikon store.

Read more →

Sony: Meet the World’s Lightest 600mm F6.3 Prime

Carly Rahl

Sony: Meet the World’s Lightest 600mm F6.3 Prime – Meet the Sony FE 600mm F6.3 GM OSS Lens

A mobile G MasterTM 600 mm prime you can shoot handheld

Unrivalled G Master image quality and advanced AF come together in a 600 mm prime lens that redefines super-telephoto prime potential. With a compact E-mount body you have a perfectly balanced, mobile system that can capture sharp details on wildlife that can’t be approached closely with unprecedented ease, even when handheld. Explore a new world of super-telephoto freedom.

Expected Price: $3,699.99

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

Click here to view our website.

Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

Also Announced: Sony: Meet the World’s Lightest 400mm F4.5 Prime

Read more →

Sony: Meet the World’s Lightest 400mm F4.5 Prime

Carly Rahl

Sony: Meet the World’s Lightest 400mm F4.5 Prime – Meet the Sony FE 400mm F4.5 GM OSS Lens

A mobile G MasterTM 400 mm prime you can shoot handheld

G Master image quality and advanced AF combine in a 400 mm prime lens that redefines super-telephoto prime potential. With a compact E-mount body you have a perfectly balanced, mobile system that can capture sharp details when shooting wildlife, sports, trainspotting, and more with unprecedented ease, even when handheld. Explore a new world of super-telephoto freedom.

Expected Price: $2,699.99

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

Click here to view our website.

Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

Also Announced: Sony: Meet the World’s Lightest 600mm F6.3 Prime

Read more →

Just Announced: Canon EOS R8 Mark II

Carly Rahl

Just Announced: Canon EOS R8 Mark II

Just Announced: Canon EOS R8 Mark II – Created to Explore. A compact and lightweight full-frame camera that packs advanced, high-end performance and in-body image stabilization into a highly portable design.

Now Available for Pre-Order – Give us a call at (201) 664-4113 to pre-order

Regardless of your skill level or budget, we have lenses that are right for you!

Need help deciding on camera or lens? Visit us in-store or give us a call at (201) 664-4113.

Click here to shop Canon camera rebates. Click here to shop current Canon lens rebates.

Read more →

Meet the FUJINON XF400mmF4.5 R LM OIS WR

Carly Rahl

Meet the FUJINON XF400mmF4.5 R LM OIS WR – Get closer to distant subjects with FUJINON XF400mmF4.5 R LM OIS WR lens. Offering a 35mm-equivalent focal length of 609mm, this super-telephoto prime is designed for wildlife, bird, and outdoor sports photographers who need serious reach without sacrificing mobility. Weighing just 1245g (2.74lbs) and measuring 23.95cm (9.4 inches) in length, it remains practical for handheld use across long days in the field or on the sidelines. A high-speed linear autofocus motor with preset functions helps photographers respond quickly to fast, unpredictable action, while up to 5.5 stops of Optical Image Stabilization support steadier image making at long focal lengths. With four ED and two Super ED elements, plus weather-resistant construction when paired with a weather-resistant FUJIFILM X Series camera body, it is built to deliver dependable performance in demanding outdoor conditions.

Coming Soon – Call us at (201) 664-4113 to pre-order yours today.

Click here to shop our online Fujifilm store.

Read more →