Canon’s Winter Trade In Trade Up Event

Canon’s Winter Trade In Trade Up Event – Upgrade Today and Save! October 20, 2026 through December 6, 2026.

Great news – it’s time to Upgrade and Save with Canon! Now through December 6, 2026 trade in your old equipment and get even more value toward your next camera or lens. Bring in your old gear for store trade-in value, plus up to $500 bonus trade-up credit and receive instant savings. It’s the perfect opportunity to step up your photography game and bring home the Canon gear you’ve been wanting for your ideal photography setup.

Read more to explore Canon’s list of eligible products and Trade In/Trade Up bonus!


Regardless of your skill level or budget, we have lenses that are right for you!

Need help deciding on a lens? Visit us in-store or give us a call at (201) 664-4113.

Click here to shop Canon camera rebates. Click here to shop current Canon lens rebates.

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Tamron: Holiday Savings

Tamron: Holiday Savings | November 2 – January 3, 2027

Tamron Holiday Savings - Save up to $300 for a limited time on select Tamron lenses

Instant Savings – November 2 – January 3, 2027

Tamron: Holiday Savings – Save up to $300 on select lenses through 1/3/27!

Save big this holiday season with Tamron’s Savings! Now through January 3, 2027, save up to $300 on select Tamron lenses for Nikon Z Mount, Canon RF Mount, Sony FE mount, Sony E-mount and FUJIFILM X-mount cameras. Don’t miss this incredible opportunity to elevate your photography just in time for all your upcoming holiday adventures!

Visit our Tamron shop here.

New from Tamron: Tamron’s 16-50mm F/2.8 A Lens | Click to Learn More

Have a question about Tamron lenses? Not sure which lens is best for you?

We are happy to assist you with all of your photo needs. Feel free to give us a call at (201) 664 – 4113.

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Tamron’s New 16-50mm F/2.8 A Lens

Tamron’s New 16-50mm F/2.8 A Lens

Wider. Brighter. Lighter. Capture Life’s Moments.

Tamron’s New 16-50mm F/2.8 A Lens | Wider. Brighter. Lighter. Capture Life’s Moments.

The 16-50mm F2.8 A (Model B091) covers a versatile focal range1 from wide-angle to mid-telephoto for APS-C mirrorless cameras. Starting at a wide 16mm, it effortlessly captures expansive landscapes, architecture, and wide group shots like family photos even in tight indoor spaces. The mid-telephoto range offers diverse shooting, including snapshots and lovely portraits of parent-child moments.

1 A full-frame equivalent of 24-75mm for Sony E-mount, Nikon Z mount and FUJIFILM X mount, and 25.6-80mm for CANON RF mount.

Coming Soon for Canon RF, Sony E, Nikon Z and FUJIFILM X mount

Sony E / FUJIFILM X mount expected price: $529.00

Canon RF / Nikon Z mount expected price: $549.00

Visit our Tamron shop here. Click here to see current rebates in our Tamron store.

Give us a call at (201) 664 – 4113 to pre-order yours today!

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New: Tamron 20-40mm F/2.8 Di III VXD

New: Tamron 20-40mm F/2.8 Di III VXD

Zoom from 20mm – Ultra Wide-Angle to Standard

New: Tamron 20-40mm F/2.8 Di III VXD | Zoom from 20mm – Ultra Wide-Angle to Standard

The Tamron 20-40mm F2.8 is a fast-aperture standard zoom lens but maintains its fast F2.8 aperture across the entire zoom range while sporting a remarkably compact and lightweight design, just 86.5mm (3.4″) long, with a maximum diameter of 74.4mm and weight of only 365g (12.9 oz). With a size that is easy to carry and a light weight that’s well-suited for handheld shooting for extended periods, the 20-40mm F2.8 will likely become your first choice for travel, street shooting, everyday carry, and spontaneous photo opportunities.

Coming Soon for Nikon Z mount

Nikon Z mount expected price: $729.00

Visit our Tamron shop here. Click here to see current rebates in our Tamron store.

Give us a call at (201) 664 – 4113 to pre-order yours today!

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Sony: Meet the World’s Lightest 600mm F6.3 Prime

Sony: Meet the World’s Lightest 600mm F6.3 Prime – Meet the Sony FE 600mm F6.3 GM OSS Lens

A mobile G MasterTM 600 mm prime you can shoot handheld

Unrivalled G Master image quality and advanced AF come together in a 600 mm prime lens that redefines super-telephoto prime potential. With a compact E-mount body you have a perfectly balanced, mobile system that can capture sharp details on wildlife that can’t be approached closely with unprecedented ease, even when handheld. Explore a new world of super-telephoto freedom.

Expected Price: $3,699.99

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

Click here to view our website.

Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

Also Announced: Sony: Meet the World’s Lightest 400mm F4.5 Prime

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Sony: Meet the World’s Lightest 400mm F4.5 Prime

Sony: Meet the World’s Lightest 400mm F4.5 Prime – Meet the Sony FE 400mm F4.5 GM OSS Lens

A mobile G MasterTM 400 mm prime you can shoot handheld

G Master image quality and advanced AF combine in a 400 mm prime lens that redefines super-telephoto prime potential. With a compact E-mount body you have a perfectly balanced, mobile system that can capture sharp details when shooting wildlife, sports, trainspotting, and more with unprecedented ease, even when handheld. Explore a new world of super-telephoto freedom.

Expected Price: $2,699.99

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

Click here to view our website.

Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

Also Announced: Sony: Meet the World’s Lightest 600mm F6.3 Prime

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Just Announced: Canon EOS R8 Mark II

Just Announced: Canon EOS R8 Mark II

Just Announced: Canon EOS R8 Mark II – Created to Explore. A compact and lightweight full-frame camera that packs advanced, high-end performance and in-body image stabilization into a highly portable design.

Now Available for Pre-Order – Give us a call at (201) 664-4113 to pre-order


Regardless of your skill level or budget, we have lenses that are right for you!

Need help deciding on camera or lens? Visit us in-store or give us a call at (201) 664-4113.

Click here to shop Canon camera rebates. Click here to shop current Canon lens rebates.

Read more →

Meet the FUJINON XF400mmF4.5 R LM OIS WR

Meet the FUJINON XF400mmF4.5 R LM OIS WR – Get closer to distant subjects with FUJINON XF400mmF4.5 R LM OIS WR lens. Offering a 35mm-equivalent focal length of 609mm, this super-telephoto prime is designed for wildlife, bird, and outdoor sports photographers who need serious reach without sacrificing mobility. Weighing just 1245g (2.74lbs) and measuring 23.95cm (9.4 inches) in length, it remains practical for handheld use across long days in the field or on the sidelines. A high-speed linear autofocus motor with preset functions helps photographers respond quickly to fast, unpredictable action, while up to 5.5 stops of Optical Image Stabilization support steadier image making at long focal lengths. With four ED and two Super ED elements, plus weather-resistant construction when paired with a weather-resistant FUJIFILM X Series camera body, it is built to deliver dependable performance in demanding outdoor conditions.

Coming Soon – Call us at (201) 664-4113 to pre-order yours today.

Click here to shop our online Fujifilm store.

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Sony’s First E-Mount Fisheye Zoom Lens

Sony’s First E-Mount Fisheye Zoom Lens – Meet the Sony FE 8-14mm F3.5 Fisheye G Lens

From circular to diagonal fisheye in one superb lens

Sony’s first E-mount fisheye zoom lens offers new ways to see the world, capturing entire spaces and using distortion as an expressive tool. It covers everything from full-frame circular to diagonal fisheye in one lens, providing comprehensive support for stills, movies, and VR imaging. It is also compact and lightweight enough for everyday shooting as well as professional use.

Expected Price: $$1,599.99

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

Click here to view our website.

Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

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Meet the OM System PEN

Meet the OM System PEN

Everyday Life, Captured. PEN.

Meet the OM System PEN – Everyday Life, Captured. PEN. A picture is worth a thousand words.

A rainy street. A weekend away. A quiet moment shared across the table. OM SYSTEM PEN turns the everyday into something worth remembering, capturing not only what you saw, but the feeling behind it.

Coming Soon from OM System – Starting at $999.99 – Call us at (201) 664-4113 to pre-order!

Shop our online OM System store here. – View other OM System blog posts here.

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