new lens

Meet Sony’s RX10 V

Carly Rahl
Meet Sony's RX10 V

Meet Sony’s RX10 V – The RX10 V brings the latest α™ technology to the renowned RX10 series, with a 1.0-type image sensor, Real-time Recognition AF and an outstanding 24-600 mm1 zoom range to capture even more stunning high-quality images from wide-angle to super-telephoto.

Sony RX10 V | Expected Retail: $2,299.99 | Available for Pre-Order

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

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Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

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Introducing the Sony A7R VI

Carly Rahl

Introducing the Sony A7R VI – The α7R VI offers extraordinary resolution, image quality, and burst speed, thanks to advanced imaging technology refined by feedback from discerning creators. A full system upgrade pushes performance to unprecedented heights.

Alpha 7R VI | Sony FE 100-400mm F4.5 GM OSS Lens | Available for Pre-Order

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

Click here to view our website.

Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

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Nikon’s Second Generation 70-200mm is here!

Carly Rahl

Nikon’s Second Generation 70-200mm is here!

New NIKKOR Z 70-200 f/2.8 VS S II S-Line

Nikon’s Second Generation 70-200mm is here! – Lighter. Faster. More precise. The second generation is here.

A core part of any professional’s kit, 70-200mm provides an essential telephoto zoom range while a fast constant maximum aperture of f/2.8 delivers flexibility in low light and attractive background blur for portraiture, events, sports and more. With near-silent, high-speed autofocus, outstanding S-Line optics and lighter than anything in its class1, the NIKKOR Z 70-200mm f/2.8 VR S II represents the apex of form and function, precisely tailored to the needs of those who demand the best.

  • WARNING: Do not use this product if you have a pacemaker or other medical device. The magnet or magnets in this product could cause medical devices to malfunction.

Coming Soon from Nikon – Expected Retail: $3,199.95 | Call us at (201) 664-4113 to pre-order yours today!

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Widen Your View with Canon’s New Lenses

Carly Rahl

Widen Your View with Canon’s New Lenses

Widen Your View with Canon’s New Lenses – Introducing two new lenses from Canon ready to help widen your view – the Canon RF7-14mm F2.8-3.5 L FISHEYE and Canon RF14mm F1.4 L VCM lenses!

Give us a call at (201) 664-4113 to order your RF7-14mm F2.8-3.5 L FISHEYE Lens or RF14mm F1.4 L VCM Lens!

Regardless of your skill level or budget, we have lenses that are right for you!

Need help deciding on camera or lens? Visit us in-store or give us a call at (201) 664-4113.

Click here to shop Canon camera rebates. Click here to shop current Canon lens rebates.

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Introducing Nikon’s Nikkor Z 24-105mm

Carly Rahl

Introducing Nikon’s Nikkor Z 24-105mm

New NIKKOR Z 24-105mm f/4-7.1

Introducing Nikon’s NIKKOR Z 24-105mm – Discover a lens that’s as wide-ranging as your creativity. The new Nikon 24-105mm zoom delivers stunnings photos and video, all in a lightweight, portable design you’ll love to take everywhere.

Coming Soon from Nikon – Call us at (201) 664-4113 to pre-order yours today!

Click here to shop our online Nikon store.

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Introducing the Sony Alpha 7 V

Carly Rahl
Introducing the Sony Alpha 7 V

Introducing the Sony Alpha 7 V – The α7V offers everything needed to achieve amazing imaging results. With 33MP resolution, a partially stacked sensor, AI-based subject recognition AF, high-speed continuous shooting, advanced video performance and intuitive operation, the α7V offers breakthrough image quality and speed.

Alpha 7 V | Sony FE 28-70mm f/3.5-5.6 OSS II Lens | Available for Pre-Order

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

Click here to view our website.

Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

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Introducing Canon’s R6 Mark III + RF45MM

Carly Rahl

Introducing Canon’s R6 Mark III + RF45MM

Introducing Canon’s R6 Mark III + RF45MM – The Canon EOS R6 Mark III is built to meet your demands and deliver stunning results. Capture 32.5MP stills with impressive detail at up to 40 fps and enjoy the comfort of pre-continuous shooting to aid you during those unpredictable moments. With Canon Log 2 color, 4K 120p slow motion, high quality oversampled 4K60p ,7K RAW recording at 60p, and 7K30p Open Gate recording for postproduction versatility, this is a hybrid camera you’ve been waiting for.

Now Available for Pre-Order – Give us a call at (201) 664-4113 to pre-order your R6 Mark III or RF45mm F1.2 STM Lens!

Regardless of your skill level or budget, we have lenses that are right for you!

Need help deciding on camera or lens? Visit us in-store or give us a call at (201) 664-4113.

Click here to shop Canon camera rebates. Click here to shop current Canon lens rebates.

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New Tamron 70-180mm Coming Soon

Carly Rahl

New Tamron 70-180mm Coming Soon

70-180mm F/2.8 Di III VC VXD G2 Lens | Redefined Telephoto Performance

New Tamron 70-180mm Coming Soon

New Tamron 70-180mm Coming Soon– Redefined Telephoto Performance from Tamron is Coming to Nikon Z Mount

The 70-180mm F2.8 VC G2 delivers exceptional image quality and portability, combining VC image stabilization with a compact, lightweight design. Its VXD linear motor ensures fast, quiet autofocus, while a minimum focus distance of 11.8” enables creative close-ups. Compatible with TAMRON Lens UtilityTM, it offers customizable functions for both stills and video—balancing performance, usability, and durability. 

Now Available for Nikon Z Mount – $1,149.99 – Nikon Z mount available 10/23/25

Visit our Tamron shop here. Click here to see current rebates in our Tamron store.

Give us a call at (201) 664 – 4113 or stop by to check it out!

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Introducing Sony’s Newest Macro G Master Lens

Carly Rahl
Introducing Sony's Newest Macro G Master Lens



Introducing Sony’s Newest Macro G Master Lens – This versatile 100mm macro lens offers up to 1.4x magnification, or up to 2.8x with an optional teleconverter*. G Master resolution and bokeh contribute to impressive macro captures, while advanced stabilization and macro-optimized operability deliver unprecedented macro potential for stills and movies. 

Expected retail price: $1,499.99 | FE 100mm F2.8 Macro GM OSS | Available for Pre-Order

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

Click here to view our website.

Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

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Introducing the Canon EOS C50

Carly Rahl

Introducing the Canon EOS C50

Introducing the Canon EOS C50 – Open a world of cinematic possibilities.


Capture cinematic 7K RAW video, experience a full-frame 3:2 Open Gate Sensor, and snap ultra-detailed 32MP stills—all with Canon’s smallest and lightest* Cinema EOS Camera to date…the EOS C50.

Coming Soon from Canon – Call for more details and to pre-order yours today!

Regardless of your skill level or budget, we have lenses that are right for you!

Need help deciding on camera or lens? Visit us in-store or give us a call at (201) 664-4113.

Click here to shop Canon camera rebates. Click here to shop current Canon lens rebates.

Read more →