New Products

Sony: Meet the World’s Lightest 600mm F6.3 Prime – Meet the Sony FE 600mm F6.3 GM OSS Lens

A mobile G Master^TM 600 mm prime you can shoot handheld

Unrivalled G Master image quality and advanced AF come together in a 600 mm prime lens that redefines super-telephoto prime potential. With a compact E-mount body you have a perfectly balanced, mobile system that can capture sharp details on wildlife that can’t be approached closely with unprecedented ease, even when handheld. Explore a new world of super-telephoto freedom.

Expected Price: $3,699.99

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

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Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

Also Announced: Sony: Meet the World’s Lightest 400mm F4.5 Prime

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Sony: Meet the World’s Lightest 400mm F4.5 Prime – Meet the Sony FE 400mm F4.5 GM OSS Lens

A mobile G Master^TM 400 mm prime you can shoot handheld

G Master image quality and advanced AF combine in a 400 mm prime lens that redefines super-telephoto prime potential. With a compact E-mount body you have a perfectly balanced, mobile system that can capture sharp details when shooting wildlife, sports, trainspotting, and more with unprecedented ease, even when handheld. Explore a new world of super-telephoto freedom.

Expected Price: $2,699.99

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

Click here to view our website.

Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

Also Announced: Sony: Meet the World’s Lightest 600mm F6.3 Prime

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Sony’s First E-Mount Fisheye Zoom Lens – Meet the Sony FE 8-14mm F3.5 Fisheye G Lens

From circular to diagonal fisheye in one superb lens

Sony’s first E-mount fisheye zoom lens offers new ways to see the world, capturing entire spaces and using distortion as an expressive tool. It covers everything from full-frame circular to diagonal fisheye in one lens, providing comprehensive support for stills, movies, and VR imaging. It is also compact and lightweight enough for everyday shooting as well as professional use.

Expected Price: $$1,599.99

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

Click here to view our website.

Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

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New: 100-400mm Super-Telephoto Zoom from Sony – Compact, Lightweight – Bring the emotion and excitement closer

Sony FE 100-400mm F5.6-8 OSS Lens | Available for Pre-Order

Expected Price: $849.99

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

Click here to view our website.

Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

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Introducing Sony FX5 – Lighting the Way Forward.

Sony Electronics introduces the FX5, a new full-frame camera in its Cinema Line series. A newly developed fully stacked CMOS image sensor raises sensitivity performance¹ with 15+ stops of dynamic range, three base ISO settings², and a Dual Gain shooting³ mode. For the first time in the Cinema Line FX series, the FX5 supports Open Gate shooting and in-camera recording in X-OCN, Sony’s proprietary RAW format. It shoots 5K at up to 60 fps, 4K at up to 120 fps, and FHD at up to 240 fps. The result pairs the Cinema Line look⁴ with production-ready operability in a compact, portable body. Also released are two optional accessories: a detachable OLED viewfinder and an XLR handle unit that records in-camera at up to 96 kHz, 32-bit float.

• 1 Compared to “FX3”.
  ²Manual Base ISO selection is supported only in Cine EI and Flexible ISO modes.  In Cine EI Quick mode, the optimal Base ISO is selected automatically according to the Exposure Index setting.
  ³Gain is limited to the equivalent of 18 dB. This function may not be available depending on shooting settings.
  ⁴Refers to visual expression, including the color and tone of images.

Sony FX5 | Available for Pre-Order

FX5 Camera Body – Expected Price: $4,899.99 | Also available as FX5 with XLR Handle Unit – Expected Price: $5,499.99

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

Click here to view our website.

Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

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Meet Sony’s RX10 V – The RX10 V brings the latest α™ technology to the renowned RX10 series, with a 1.0-type image sensor, Real-time Recognition AF and an outstanding 24-600 mm1 zoom range to capture even more stunning high-quality images from wide-angle to super-telephoto.

Sony RX10 V | Expected Retail: $2,299.99 | Available for Pre-Order

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

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Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

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Introducing the Sony A7R VI – The α7R VI offers extraordinary resolution, image quality, and burst speed, thanks to advanced imaging technology refined by feedback from discerning creators. A full system upgrade pushes performance to unprecedented heights.

Alpha 7R VI | Sony FE 100-400mm F4.5 GM OSS Lens | Available for Pre-Order

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

Click here to view our website.

Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

Read more →