Camera Equipment

Nikon Z5IIC: Capture the Spark

Carly Rahl

Just Announced: Nikon Z5IIC Full-Frame Mirrorless Camera

Nikon Z5IIC: Capture the Spark – Lighter. Faster. More precise. The second generation is here.

Capture the spark.

A camera designed for the way you shoot. No viewfinder. Just a beautiful touchscreen that feels instantly familiar and invites a more casual, expressive way of shooting. Everything you love about the simplicity and connectivity of smartphone photography, elevated with the spectacular image quality and creative freedom of a full-frame interchangeable lens mirrorless camera. Available in two stylish finishes.

Coming Soon from Nikon – Expected Retail – Body Only: $1,399.95 | 24-50mm Lens Kit: $1,699.95

Call us at (201) 664-4113 to pre-order yours today!

Click here to shop our online Nikon store.

Read more →

Sony: Meet the World’s Lightest 600mm F6.3 Prime

Carly Rahl

Sony: Meet the World’s Lightest 600mm F6.3 Prime – Meet the Sony FE 600mm F6.3 GM OSS Lens

A mobile G MasterTM 600 mm prime you can shoot handheld

Unrivalled G Master image quality and advanced AF come together in a 600 mm prime lens that redefines super-telephoto prime potential. With a compact E-mount body you have a perfectly balanced, mobile system that can capture sharp details on wildlife that can’t be approached closely with unprecedented ease, even when handheld. Explore a new world of super-telephoto freedom.

Expected Price: $3,699.99

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

Click here to view our website.

Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

Also Announced: Sony: Meet the World’s Lightest 400mm F4.5 Prime

Read more →

Sony: Meet the World’s Lightest 400mm F4.5 Prime

Carly Rahl

Sony: Meet the World’s Lightest 400mm F4.5 Prime – Meet the Sony FE 400mm F4.5 GM OSS Lens

A mobile G MasterTM 400 mm prime you can shoot handheld

G Master image quality and advanced AF combine in a 400 mm prime lens that redefines super-telephoto prime potential. With a compact E-mount body you have a perfectly balanced, mobile system that can capture sharp details when shooting wildlife, sports, trainspotting, and more with unprecedented ease, even when handheld. Explore a new world of super-telephoto freedom.

Expected Price: $2,699.99

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

Click here to view our website.

Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

Also Announced: Sony: Meet the World’s Lightest 600mm F6.3 Prime

Read more →

Just Announced: Canon EOS R8 Mark II

Carly Rahl

Just Announced: Canon EOS R8 Mark II

Just Announced: Canon EOS R8 Mark II – Created to Explore. A compact and lightweight full-frame camera that packs advanced, high-end performance and in-body image stabilization into a highly portable design.

Now Available for Pre-Order – Give us a call at (201) 664-4113 to pre-order

Regardless of your skill level or budget, we have lenses that are right for you!

Need help deciding on camera or lens? Visit us in-store or give us a call at (201) 664-4113.

Click here to shop Canon camera rebates. Click here to shop current Canon lens rebates.

Read more →

Meet the FUJINON XF400mmF4.5 R LM OIS WR

Carly Rahl

Meet the FUJINON XF400mmF4.5 R LM OIS WR – Get closer to distant subjects with FUJINON XF400mmF4.5 R LM OIS WR lens. Offering a 35mm-equivalent focal length of 609mm, this super-telephoto prime is designed for wildlife, bird, and outdoor sports photographers who need serious reach without sacrificing mobility. Weighing just 1245g (2.74lbs) and measuring 23.95cm (9.4 inches) in length, it remains practical for handheld use across long days in the field or on the sidelines. A high-speed linear autofocus motor with preset functions helps photographers respond quickly to fast, unpredictable action, while up to 5.5 stops of Optical Image Stabilization support steadier image making at long focal lengths. With four ED and two Super ED elements, plus weather-resistant construction when paired with a weather-resistant FUJIFILM X Series camera body, it is built to deliver dependable performance in demanding outdoor conditions.

Coming Soon – Call us at (201) 664-4113 to pre-order yours today.

Click here to shop our online Fujifilm store.

Read more →

Sony’s First E-Mount Fisheye Zoom Lens

Carly Rahl

Sony’s First E-Mount Fisheye Zoom Lens – Meet the Sony FE 8-14mm F3.5 Fisheye G Lens

From circular to diagonal fisheye in one superb lens

Sony’s first E-mount fisheye zoom lens offers new ways to see the world, capturing entire spaces and using distortion as an expressive tool. It covers everything from full-frame circular to diagonal fisheye in one lens, providing comprehensive support for stills, movies, and VR imaging. It is also compact and lightweight enough for everyday shooting as well as professional use.

Expected Price: $$1,599.99

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

Click here to view our website.

Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

Read more →

Meet the OM System PEN

Carly Rahl

Meet the OM System PEN

Everyday Life, Captured. PEN.

Meet the OM System PEN – Everyday Life, Captured. PEN. A picture is worth a thousand words.

A rainy street. A weekend away. A quiet moment shared across the table. OM SYSTEM PEN turns the everyday into something worth remembering, capturing not only what you saw, but the feeling behind it.

Coming Soon from OM System – Starting at $999.99 – Call us at (201) 664-4113 to pre-order!

Shop our online OM System store here. – View other OM System blog posts here.

Read more →

Tamron: Zoom Into Savings

Carly Rahl

Tamron: Zoom Into Savings – August 24 – September 27, 2026

Instant Savings – August 24 – September 27, 2026

Tamron: Zoom Into Savings – Save up to $300 on select lenses through 9/27/26!

Save big this summer with Tamron’s Savings! Now through September 27, 2026, save up to $300 on select Tamron lenses for Nikon Z Mount, Canon RF Mount, Sony E-mount and FUJIFILM X-mount cameras. Don’t miss this incredible opportunity to elevate your photography just in time for all your upcoming summer adventures!

Visit our Tamron shop here.

Have a question about Tamron lenses? Not sure which lens is best for you?

We are happy to assist you with all of your photo needs. Feel free to give us a call at (201) 664 – 4113.

Read more →

New: 100-400mm Super-Telephoto Zoom from Sony

Carly Rahl

New: 100-400mm Super-Telephoto Zoom from Sony – Compact, Lightweight – Bring the emotion and excitement closer

Sony FE 100-400mm F5.6-8 OSS Lens | Available for Pre-Order

Expected Price: $849.99

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

Click here to view our website.

Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

Read more →