Camera Equipment

Meet the FUJINON XF400mmF4.5 R LM OIS WR

Carly Rahl

Meet the FUJINON XF400mmF4.5 R LM OIS WR – Get closer to distant subjects with FUJINON XF400mmF4.5 R LM OIS WR lens. Offering a 35mm-equivalent focal length of 609mm, this super-telephoto prime is designed for wildlife, bird, and outdoor sports photographers who need serious reach without sacrificing mobility. Weighing just 1245g (2.74lbs) and measuring 23.95cm (9.4 inches) in length, it remains practical for handheld use across long days in the field or on the sidelines. A high-speed linear autofocus motor with preset functions helps photographers respond quickly to fast, unpredictable action, while up to 5.5 stops of Optical Image Stabilization support steadier image making at long focal lengths. With four ED and two Super ED elements, plus weather-resistant construction when paired with a weather-resistant FUJIFILM X Series camera body, it is built to deliver dependable performance in demanding outdoor conditions.

Coming Soon – Call us at (201) 664-4113 to pre-order yours today.

Click here to shop our online Fujifilm store.

Read more →

Sony’s First E-Mount Fisheye Zoom Lens

Carly Rahl

Sony’s First E-Mount Fisheye Zoom Lens – Meet the Sony FE 8-14mm F3.5 Fisheye G Lens

From circular to diagonal fisheye in one superb lens

Sony’s first E-mount fisheye zoom lens offers new ways to see the world, capturing entire spaces and using distortion as an expressive tool. It covers everything from full-frame circular to diagonal fisheye in one lens, providing comprehensive support for stills, movies, and VR imaging. It is also compact and lightweight enough for everyday shooting as well as professional use.

Expected Price: $$1,599.99

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

Click here to view our website.

Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

Read more →

Meet the OM System PEN

Carly Rahl

Meet the OM System PEN

Everyday Life, Captured. PEN.

Meet the OM System PEN – Everyday Life, Captured. PEN. A picture is worth a thousand words.

A rainy street. A weekend away. A quiet moment shared across the table. OM SYSTEM PEN turns the everyday into something worth remembering, capturing not only what you saw, but the feeling behind it.

Coming Soon from OM System – Starting at $999.99 – Call us at (201) 664-4113 to pre-order!

Shop our online OM System store here. – View other OM System blog posts here.

Read more →

Tamron: Zoom Into Savings

Carly Rahl

Tamron: Zoom Into Savings – August 24 – September 27, 2026

Instant Savings – August 24 – September 27, 2026

Tamron: Zoom Into Savings – Save up to $300 on select lenses through 9/27/26!

Save big this summer with Tamron’s Savings! Now through September 27, 2026, save up to $300 on select Tamron lenses for Nikon Z Mount, Canon RF Mount, Sony E-mount and FUJIFILM X-mount cameras. Don’t miss this incredible opportunity to elevate your photography just in time for all your upcoming summer adventures!

Visit our Tamron shop here.

Have a question about Tamron lenses? Not sure which lens is best for you?

We are happy to assist you with all of your photo needs. Feel free to give us a call at (201) 664 – 4113.

Read more →

New: 100-400mm Super-Telephoto Zoom from Sony

Carly Rahl

New: 100-400mm Super-Telephoto Zoom from Sony – Compact, Lightweight – Bring the emotion and excitement closer

Sony FE 100-400mm F5.6-8 OSS Lens | Available for Pre-Order

Expected Price: $849.99

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

Click here to view our website.

Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

Read more →

August Instant Savings from Sigma

Carly Rahl

August Instant Savings from Sigma

August Instant Savings from Sigma – Enjoy savings on Sigma favorites this summer!

Save now on select lenses, including $100 off the 20-200mm F3.5-6.3 DG | Contemporary.

Savings start now – Save up to $300 Instantly – Savings valid August 3, 2026 – August 30, 2026.

Click here to view other Sigma blog posts.

Shop our online Sigma Shop here

Read more →

Canon’s Trade In Trade Up Event

Carly Rahl

Canon’s Trade In Trade Up Event – Upgrade Today and Save! August 3, 2026 through September 6, 2026.

Great news – it’s time to Upgrade and Save with Canon! Now through September 6, 2026 trade in your old equipment and get even more value toward your next camera or lens. Bring in your old gear for store trade-in value, a trade-up credit up to $500, and receive instant savings on your new gear!* It’s the perfect opportunity to step up your photography game and bring home the Canon gear you’ve been wanting for your ideal photography setup.

Read more to explore Canon’s list of eligible products and Trade In/Trade Up bonus!

Regardless of your skill level or budget, we have lenses that are right for you!

Need help deciding on a lens? Visit us in-store or give us a call at (201) 664-4113.

Click here to shop Canon camera rebates. Click here to shop current Canon lens rebates.

Read more →

Canon: Celebrate BIG Savings This Summer

Carly Rahl

Canon: Celebrate BIG Savings This Summer– Save up to $1,000 on select Canon products now through August 23, 2026.

Summer is the perfect time to refresh your gear and take on your next creative project! From now through August 23, 2026, enjoy instant savings on select Canon mirrorless cameras, lenses, and accessories during Canon’s Friends & Family Promotion. Whether you’re making the move to the EOS R System or adding a new lens to your kit, these limited-time offers make it easier than ever to save on the gear you’ve been eyeing.

Delivering Excellence. Defining Value. | From now until August 23 2026, enjoy instant rebates on select Canon cameras, lenses, and more.

Regardless of your skill level or budget, we have lenses that are right for you!

Need help deciding on camera or lens? Visit us in-store or give us a call at (201) 664-4113.

Click here to shop Canon camera rebates. Click here to shop current Canon lens rebates.

Read more →

Introducing Sony FX5

Carly Rahl

Introducing Sony FX5 – Lighting the Way Forward.

Sony Electronics introduces the FX5, a new full-frame camera in its Cinema Line series. A newly developed fully stacked CMOS image sensor raises sensitivity performance1 with 15+ stops of dynamic range, three base ISO settings2, and a Dual Gain shooting3 mode. For the first time in the Cinema Line FX series, the FX5 supports Open Gate shooting and in-camera recording in X-OCN, Sony’s proprietary RAW format. It shoots 5K at up to 60 fps, 4K at up to 120 fps, and FHD at up to 240 fps. The result pairs the Cinema Line look4 with production-ready operability in a compact, portable body. Also released are two optional accessories: a detachable OLED viewfinder and an XLR handle unit that records in-camera at up to 96 kHz, 32-bit float.

  • 1 Compared to “FX3”.
    2Manual Base ISO selection is supported only in Cine EI and Flexible ISO modes.  In Cine EI Quick mode, the optimal Base ISO is selected automatically according to the Exposure Index setting.
    3Gain is limited to the equivalent of 18 dB. This function may not be available depending on shooting settings.
    4Refers to visual expression, including the color and tone of images.

Sony FX5 | Available for Pre-Order

FX5 Camera Body – Expected Price: $4,899.99 | Also available as FX5 with XLR Handle Unit – Expected Price: $5,499.99

Coming Soon from Sony – Give us a call at (201) 664-4113 to pre-order yours today!

Click here to view our website.

Not sure what Sony camera or lens is right for you? Give us a call at (201) 664-4113!

Read more →