Looking for a lens for your DSLR that will make your life easier. Stop in and check out the Tamron 18-270mm f/3.5-6.3. This all in one lens eliminates the need to carry multiple lenses. No need to swap lenses, whether you’re looking to take a photo of your family in your living room or the bird in the tree across the street. This lens now carries a $50 mail in rebate. Looking for a solid dedicated zoom lens? The Tamron 70-300mm f/4-5.6 now features a $100 mail in rebate. This lens is perfect whether you own a full frame or crop sensor camera. Plus as a stabilized zoom lens, you’ll get clearer images with slower shutter speeds then non stabilized lenses. These mail in rebates are valid until March 31st 2014.
Most photo books are only printed in small quantities, often less than 5000 and some as few as 1000 copies. Some individual artist made books are made one at a time. Most well printed photo books accrues additional collectible status when it is a first edition and or signed by the artist. All the major auction houses like Swann, Christies and Sotheby’s run regular auctions dedicated to photo books. Truly affordable works of art when first released, individual books can rise quickly and dramatically in value as the small quantity sell out.
They make the perfect gift for those difficult to buy for. Pick a subject, person, or time in history and chances are we have a beautiful photo book that’s topical and strikes a resplendent chord for an individual. Since we are music fanatics here, you could guess that we represent some of the finest photographers in the world of music. We have a great selection of their books, many of which have been signed.
Photography collecting is widely misunderstood to be very limited to only those whose bank accounts stretch to seven or more figures. Many people that I speak to about fine art photography collecting believe that they must make a bold move like purchasing a museum grade Ansel Adams photograph to enter the field and nothing could be further from the truth. I believe that photography collecting is very democratic and can start with nothing more then a deep love for the medium. It is a very natural extension that’s easily accessible to all who enjoy any aspect of picture making themselves.
The photography field has so many niches that photo books offer an almost universal appeal. Stop in at Bergen County Camera or Gallery 270 to check out our large selection of photo books.
Nikon, Canon, Leica, Fuji, Olympus, Panasonic, or Sony is only part of the question.
The right digital camera is not the same camera for everyone and with so many choices, finding the right camera can become frustrating quickly. We all look for the camera to be just the right size and to take a good looking image. These two categories can be used to break down your choice for the right camera.
The Right Size
Compact Point and Shoot Cameras are the smallest in size. They are designed to fit in your pocket and function as easily as possible. These cameras are small and convenient, but lack image quality compared to larger cameras.
Super Zoom Point and ShootCameras are larger in size, but do not have changeable lenses. These cameras are convenient and provide extremely large ranges of zoom, but lack in image quality and low light performance. Some Super Zoom Point and Shoot cameras have low aperture lenses, which provide better performance in low light situations.
Compact System Cameras are interchangeable lens cameras which are designed to be smaller in size. They feature a range of sensor sizes from slightly larger then point and shoots to the same size as a Professional SLR.
Consumer SLR cameras are designed to provide better image quality, but are larger in size. With changeable lenses, you have the freedom to improve your camera’s image quality and performance in low light. These cameras require camera bags.
Prosumer SLR cameras are larger then consumer SLR cameras. They deliver higher image quality, quicker burst rates, and improved image quality in low light situations.
Professional SLR cameras are the largest digital cameras. They provide the highest image quality, but are also the largest in size.
The Right Quality
All cameras force us to make a decision between quality and convenience. Large cameras excel in image quality, but carrying a camera bag and additional lenses is inconvenient. Compact Point and Shoot Cameras fit in your pocket, but their image quality is blown away by an SLR. Compact System Cameras are often a nice compromise. They require only a small camera bag and have image quality greatly improved over a Compact Point and Shoot. Check out our article on Sensor Sizes to learn more about the debate of convenience vs. quality.
Built in Lens vs. Changing Lenses
Another aspect of convenience is having one lens built into a camera. While it’s certainly nice to be able to have a long zoom range, there are situations where your lens won’t get you what you want. Changing lenses can get you more zoom, a wider angle, improved low light performance, or a slimmer depth of focus.
One of the more intimidating aspects of photography is understanding what each part of a lenses’ name means. Often intimidation is enough to make most people stick with only the lens a camera comes with or even worse, stay away from cameras with changeable lenses. So I’m going to break down what the name of a common kit lens, the “18-55mm f/3.5-5.6” actually is telling you. The first numbers, 18-55mm, are the focal length. The first number, “18”, is telling you how wide the lens gets. The second, “55”, is telling you how much zoom it gives you. So a “10-24mm” lens gives you more wide angle, but less zoom then an “18-55mm”, and a “70-300mm” gives you far less wide angle, but far more zoom.
The second part of the name, “f/3.5-5.6” is telling you the aperture of the lens. Aperture describes the opening that light comes through on the lens. Learn more about Aperture in our previous post. The lower the number, the greater the amount of light coming through the lens. The more light coming through the lens, the smaller the depth of focus and the quicker the shutter speeds will be. This lens is what’s called a “Variable Aperture Lens”. This means that at the lens’ widest setting, “18mm”, your widest aperture is f/3.5 and at the lens’ maximum zoom, “55mm”, the widest aperture is f/5.6.
As most single lens cameras do not have very wide apertures, their performances in low light situations are not very good. When you invest in a camera, be sure it has a good lens or the ability to improve the lens.
What About Brand?
It certainly would be easiest to say that one brand is better then all the rest, but that simply isn’t true. Whittling down just to the type of camera is difficult. Picking which camera is perfect for you requires getting your hands on several of the cameras in your chosen category. Stop in at Bergen County Camera and we’ll help you choose which camera makes the most sense for you. If you can’t make it in, message us on facebook, or give us a call at (201)664-4113.
We are excited to announce that we have received our shipment of Go Pro Hero 3+ Silver and Black editions. Quantities are limited so give us a call to reserve yours!
Tomorrow, November 30, 2013 is Small Business Saturday!
Register with your American Express Card and American Express will credit your account $10 with a purchase of $10 or more at any qualifying small business. Plus, Bergen County Camera is going to double your savings in celebration of Small Business Saturday.
Stop in this Saturday and Bergen County Camera will take $10 off any purchase of $25 or more, even if you are not using an American Express Card!
All you have to do is follow us on Facebook, be signed up for our e-mail newsletter, or sign up for our e-mail newsletter while here! That’s a combined savings of $20 on any purchase of $25 or more this Saturday only, November 30, 2013 if you register your American Express Card.
Please note the $10 American Express Credit is applied to your American Express Account not taken off at the register. Registration is necessary and limited. Be sure to sign up!
November 30th marks this year’s Small Business Saturday. Our Black Friday prices continue on Saturday and All American Express Card Owners can receive a $10 credit on their account when they spend $10 or more. Register your card here.
Sunday, April 14th, Bergen County Camera partnered with Lensbaby to create an unforgettable trip down to Hamilton New Jersey’s Grounds For Sculpture. Lensbaby provided lenses for the participants to walk around the gardens and explore their creativity with.
Lensbaby is a Portland, Oregon based company that launched in 2004. The idea of the Lensbaby started with a vacuum tube and has evolved throughout the years into eight different optics which each create a unique effect. See attached gallery for examples of images from the trip that were taken with several different optics.
Grounds For Sculpture is a 42-acre property located in Hamilton, New Jersey. It was the former location of the NJ State Fairgrounds and has been transformed into a array of sculptures, flowers, trees, and more for the public to wander and enjoy.
Click on an image below to see it larger and to see which Lensbaby optic the image was shot with.
Whiles supplies last we have several rollerbags on sale from Delsey, Tenba, Think Tank and Pro Gear.
DELSEY CORIUM 7 BLK LTHR BAG
DELSEY PRO TROLLEY 52
TENBA ROADIE II ROLLING BAG LG
TENBA ROADIE II ROLLING BAG UV
THINK TANK AIRPORT INT.ROL V2.
THINK TANK AIRPORT SECURITY
PRO GEAR 2020 ROLL/CART
Limited to in stock items, while supplies last through April 30.
