Press

Tamron Announces the 35-150mm F/2.8-4 Di VC OSD

Carly Rahl

April 25, 2019, Commack, NY – Tamron announces the launch of a new zoom lens, the 35-150mm F/2.8-4 Di VC OSD (Model A043), for full-frame DSLR cameras. Photographers everywhere, especially those who enjoy photographing people, can add wider range to their creative expression with the new Model A043 that extends from 35mm to 150mm and offers a fast F/2.8 aperture at the wide-angle end while maintaining a bright F/4 at the telephoto end. The lens will be available May 23 in Nikon mount and June 20 in Canon mount at approximately $799 at authorized Tamron USA retailers.

Read more →

Press Release: Tamron’s New Sony 28-75mm Lens

Carly Rahl
Tamron announces the launch of a high-performance,
high-speed zoom lens for full-frame Sony mirrorless cameras
28-75mm F/2.8 Di III RXD (Model A036)

Model A036
April 27, 2018, Commack, New York – Tamron announces the launch of the 28-75mm F/2.8 Di III RXD (Model A036)- a high-speed standard zoom lens for Sony E-mount full-frame mirrorless cameras. This new zoom lens delivers superb optical performance, including both outstanding image quality and beautiful background blur effects (bokeh) only possible with a fast aperture, thanks to a new optical system designed specifically for mirrorless cameras. The lens will be available at Tamron’s authorized USA retailers on May 24th at $799.
 
The usefulness and versatility inherent in compact full-frame mirrorless cameras are enhanced by this new Tamron lens’ compact size and lightweight-it measures only 4.6 in. and weighs just 19.4 oz. The Model A036 incorporates an all-new high-speed and precise AF driving system. The RXD (Rapid eXtra-silent stepping Drive) strikes a balance between speed and silent operation, making it perfect for both video and still image capture. In addition to shooting portraits with creative, defocused backgrounds, photographers can enjoy dynamic wide-angle expressions like never before thanks to a Minimum Object Distance (MOD) of 7.5 in. at the wide-angle zoom setting. The lens also features Moisture-Resistant Construction that is useful in outdoor photography, plus hydrophobic Fluorine Coating that is highly resistant to fingerprints and dirt. In addition, the Model A036 will fully match with various camera-specific features including the in-camera lens correction and Direct Manual Focus (DMF) system features of Sony cameras, enabling this new zoom to take full advantage of the advanced functions that ensure comfortable user experiences.
 
PRODUCT HIGHLIGHTS

1. Superb optical performance, including both outstanding image quality and beautiful background blur effects (bokeh), provided by fast F/2.8 aperture.

The Model A036 features a new design that leverages the advanced image quality of the latest full-frame mirrorless cameras. To balance beautiful bokeh with high image quality, the optical formula (15 elements in 12 groups) includes a special XLD (eXtra Low Dispersion) element, LD (Low Dispersion) element, GM (Glass Molded Aspherical) element and two hybrid aspherical lens elements in the optimal arrangement to correct aberrations and reduce the overall lens size. The lens also employs Tamron’s BBAR (Broad-Band Anti-Reflection) Coating that boasts exceptional anti-reflection performance throughout the entire zoom range, even when shooting in backlit conditions. In addition, incorporating the nine-blade circular diaphragm design, the lens will perform in versatile situation, providing beautiful soft portrayal at wide open aperture to a clear and sharp image when stopped down.

2. Comfortably lightweight (19.4 oz.) and compact (4.6 in).
Extra emphasis was placed on creating a high speed, fast aperture zoom lens in a compact and lightweight design because standard-range zooms are generally the most frequently used. Weighing only 19.4 oz. with a total length of just 4.6 in., the A036 enables photographers to enjoy the mobility provided by a compact, lightweight, full-frame mirrorless camera in all situations from casual snapshots to stunning portraits and dramatic landscape photography.
 
3. Minimum Object Distance of 7.5 in.; Working Distance 2.24 in.
The Model A036 breaks from the convention that the MOD of a zoom lens must be fixed throughout the focal range and achieves a MOD of 7.5 in. at the 28mm wide-angle end which delivers a maximum image magnification of 1:2.9. The working distance of just 2.24 in. from the front element allows photographers to enjoy close-up shooting that emphasizes the sense of perspective unique to wide angles. At the 75mm telephoto end, the 15.3 in. MOD provides an image magnification of 1:4, thereby enabling close-up shooting with a pleasantly blurred background similar to a macro lens.


4. All-new “RXD” stepping motor AF unit is excellently quiet and therefore perfect for video capture.
The AF drive incorporates a sensor that accurately detects the position of the lens and an RXD (Rapid eXtra-silent stepping Drive) stepping motor unit optimized for AF control. This achieves quick and precise AF operation, allowing users to maintain pin-sharp focus on continually moving subjects or when filming video. Additionally, the AF motor is exceedingly quiet, virtually eliminating extraneous AF drive sounds during video recording.

5. Consistent with Tamron’s exciting, ergonomically superb next-generation design.

The Model A036 features a mirrorless-oriented design that adheres to Tamron’s new “human touch” lens design concept. As signified by the Luminous Gold brand ring, careful attention to detail has produced an optimum shape reflecting the characteristic look of a Tamron-branded lens, whether on its own or attached to a camera body. This design emphasizes consistent brand identity combined with ease of operation.


6. Moisture-Resistant Construction and Fluorine Coating for weather protection.
Environmental seals are located at the lens mount area and other critical locations to prevent infiltration of moisture and/or rain drops and afford Moisture-Resistant Construction. This feature provides an additional layer of protection when shooting outdoors under adverse weather conditions. Also, the front surface of the lens element is coated with a protective fluorine compound that has excellent water- and oil-repellant qualities. The lens surface is easier to wipe clean and is less vulnerable to the damaging effects of dirt, moisture or oily fingerprints, allowing for much easier maintenance.


7. Compatible with main camera-specific features and functions.
Tamron’s new 28-75mm zoom is compatible with many of the advanced features that are specific to certain mirrorless cameras. This includes the following*:
-Fast Hybrid AF
-Eye AF
-Direct Manual Focus (DMF)
-In-camera lens correction (shading, chromatic aberration, distortion)
-Camera-based lens unit firmware updates

*Features vary by camera. Please consult your camera’s instruction manual for details. As of March 2018.
SPECIFICATIONS

Model
: A036
Focal Length
: 28-75mm
Maximum Aperture
: F/2.8
Angle of View (diagonal)
: 75°23′-32°11′(for full-frame format)
 
: 52°58′ -21°05′(for APS-C format)
Optical Construction
: 15 elements in 12 groups
Minimum Object Distance
: 7.5 in (WIDE) / 15.3 in (TELE)
Maximum Magnification Ratio
: 1:2.9 (WIDE) / 1:4 (TELE)
Filter Size
: Ø67mm
Maximum Diameter
: Ø73mm
Length**
:4.6 in
Weight
: 19.4 oz
Aperture Blades
: 9 (circular diaphragm)
Minimum Aperture
: F/2.8-F/22
Standard Accessories
: Lens hood, Lens caps
Compatible Mounts
: Sony E-mount
** Length is the distance from the front tip of the lens to the lens mount face.
 
Specifications, appearance, functionality, etc. are subject to change without prior notice.
 
This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.
 
Lens Exterior

MTF/ Optical Construction

Press Release: Tamron’s New 28-75mm Lens

Carly Rahl

Tamron announces the development of a high-speed standard zoom lens for Sony full-frame mirrorless cameras

28-75mm F/2.8 Di III RXD (Model A036)


February 22, 2018, Commack, New York – Tamron announces the development of a new high-speed standard zoom lens for Sony full-frame mirrorless cameras, the 28-75mm F/2.8 Di III RXD (Model A036). This signals Tamron’s plans to further expand and improve its lens lineup for full-frame mirrorless cameras, in addition to its lenses for DSLR and other mirrorless camera formats.

Model A036 delivers superb optical performance, including both outstanding image quality and beautiful background blur effects (bokeh). Photographers may enjoy dynamic wide-angle expressions like never before thanks to a minimum object distance of 7.5 in at the wideangle zoom setting. Usefulness and versatility are enhanced by its compact size and light weight, measuring only 4.6 in and weighing 19.4 oz. Model A036 incorporates an all-new high-speed and precise AF driving system. The RXD (Rapid eXtra-silent stepping Drive) stepping motor unit operates with remarkable quietness, making it perfect for video use. The lens also features Moisture-Resistant Construction that is helpful in outdoor photography, plus hydrophobic Fluorine Coating that is highly resistant to fingerprints and debris. In addition, A036 is compatible with the “Direct Manual Focus (DMF)” system feature of Sony cameras, enabling this new zoom to take full advantage of the advanced functions that ensure comfortable user experiences.

PRODUCT HIGHLIGHTS

  1. Superb optical performance, including both outstanding image quality and beautiful background blur effects (bokeh), provided by fast F/2.8 aperture. 
  2. Comfortably light weight (19.4 oz.) and compact (4.6 in).
  3. Close-focusing; Minimum Object Distance: 7.5 in at wide-angle setting and 15.3 in at the telephoto position.
  4. All-new “RXD” stepping motor AF unit is extremely quiet and therefore perfect for video capture.
  5. Exciting next-generation design keeping the brand consistency that is ergonomically superb.
  6. Moisture-Resistant Construction and Fluorine Coating for weather protection.
  7. Compatible with the “Direct Manual Focus (DMF)” feature that enables Sony cameras to instantly switch between autofocus and manual focus.

* Specifications, appearance, functionality, etc. are subject to change without prior notice.

Introducing the New Panasonic GX9 – Press Release

Carly Rahl

Panasonic is proud to introduce the LUMIX GX9, a sleek, compact new Digital Single Lens Mirrorless camera for everyone who wants to shoot vibrant, true-to-life, high quality images in their own creative way with excellent resolution, high contrast and impressive color reproduction.

The LUMIX GX9’s 20.3-megapixel Digital Live MOS Sensor without a low-pass filter and Venus Engine combine to drive maximum lens performance while rendering natural, high-precision images. The L.Monochrome D mode is newly added to Photo Style, making it easy to shoot detailed dynamic monochrome photos with emphasized highlights and shadows. Plus, Grain Effect can also be adjusted in all monochrome modes with Photo Style.

A 5-axis Dual I.S. (Image Stabilizer) in the LUMIX GX9 effectively suppresses blur. Combining an O.I.S. (Optical Image Stabilizer, 2-axis) and a B.I.S. (Body Image Stabilizer, 5-axis), the Dual I.S. compensates for a wider range of movement to enable blur-free photo/video shooting from wide to tele, even in low-light conditions.

A new wide screen LVF (Live View Finder) in the LUMIX GX9 tilts up approx. 90 degrees. With its high, approx. 2760k-dot equivalent, resolution and 100% color reproduction, this 16:9 LVF provides approx. 1.39x / 0.7x (35mm camera equivalent.) magnification and 100% field of view. Plus, the camera’s large 3.0-in., approx. 1240k-dot high resolution static-type touch monitor provides nearly 100% of field of view tilts upapprox. 80 degrees and down 45-degrees to enable shooting in high or low angle even easier.

The Contrast AF System in the LUMIX GX9 features DFD (Depth From Defocus) technology and excels in both speed and accuracy by exchanging digital signals between the camera and the lens at max. 240 fps*1, for ultra-fast auto focusing in approx. 0.07 sec*2. A range of extensive AF functions include Face/Eye Detection AF, Pinpoint AF, One-shot AF and advanced Low Light AF to enhance usability to comply with various shooting situations. Live View Boost makes it possible to check composition even in total darkness by boosting sensitivity just for live view.

The LUMIX GX9 records smooth, high-resolution 4K video in 3840×2160 at 30p or 24p in MP4. 4K PHOTO is easier to use in more creative ways with Auto Marking and Sequence Composition, two new additions to Post Focus, Focus Stacking, Light Composition and 4K Live Cropping.

*1 Contrast AF with DFD Technology works only with Panasonic Micro Four Thirds lenses.

*2 In AFS, at wide-end with H-FS14140 (CIPA).

Ultra HD 4K video and 4K PHOTO

With a high-speed sensor signal readout and engine processor, the LUMIX GX9 records smooth, high-resolution 4K videos in 3840×2160 resolution at 30p or 24p in addition to the Full-HD 1,920×1,080 60p videos with practical full-time AF. With this technology, LUMIX 4K PHOTO lets users capture perfect moments by extracting single frames from 4K burst files shot at 30 fps to save as 8-megapixel equivalent photos.

Choosing the best shots out of hundreds of 4K video frames is now easier with a newly added Auto Marking function. Auto Marking identifies the frame most different from others in the file to help minimize the time it takes to choose the best individual shot. A Sequence Composition function creates a stromotion image in-camera by synthesizing multiple images shot at fixed frame to produce a unique image of a subject’s motion without special retouching.

The LUMIX GX9 also includes Post Focus, a function selects an in-focus area even after shooting. Post Focus is helpful in situations such as macro shooting where strict focusing is required or for changing expressions by changing the focused subject. This capability combines high-speed, high-precision DFD (Depth From Defocus) auto focus technology and 4K technology. A Focus Stacking function adjusts depth of field after shooting by combining multiple images shot with Post Focus in the camera. Now users don’t need to focus strictly while shooting because they can create images with the defocus level they want or pan-focus simply by selecting the focus area after shooting — beneficial when shooting macro images of insects, small accessories and so on.

LUMIX GX9 also incorporates a Light Composition function, a new 4K PHOTO option. The camera synthesizes images by choosing and saving a brighter pixel to easily produce more dramatic images of fireworks or night scenery in-camera. What’s more, the LUMIX GX9 also enables 4K Live Cropping in video recording to realize stable panning or zooming. In panning shots, users just set the viewing angle to begin and end with for smooth panning imagery without using special equipment like a slider. And in zooming, users can set the after-zoomed viewing angle firs to ensure the subject is perfectly in the frame. The imagery of zooming is smooth because it does not move the zoom lens physically.

The LUMIX GX9 includes Bluetooth and Wi-Fi® connectivity for a more flexible shooting experience and instant image sharing with easy operation. Compatibility with Bluetooth 4.2 (Bluetooth Low Energy) enables consistent connection with a smartphone or tablet with minimum power consumption.

About motion picture recording / 4K Photo recording

  • – Use a card with SD Speed Class with “Class 4” or higher when recording motion pictures.
  • – Use a card with SD Speed Class with “UHS-I UHS Speed Class 3 (U3)” when recording motion pictures with [MP4] in [4K] or [4K PHOTO].
  • (SD speed class is the speed standard regarding continuous writing.)
  • – MP4 motion pictures with [MP4] in [FHD/30p] [FHD] [HD]: You can continue recording without interruption even if the file size exceeds 4 GB or 30 minutes in length, but the motion picture file will be divided and recorded/played back separately.
  • – MP4 motion pictures with [MP4] in [4K]:
  • – When using an SDHC memory card: You can continue recording without interruption even if the file size exceeds 4 GB, but the motion picture file will be divided and recorded/played back separately.
  • – When using an SDXC memory card: You can record a motion picture in a single file.
  • – When the ambient temperature is high or continuous recording is performed, the camera may stop the recording to protect itself. Wait until the camera cools down.

For [4K] video output, use an HDMI cable that has the HDMI logo on it, and that is described as “4K compatible.”