Tamron Wins the Lucie Technical Award for Best Medium Range Zoom


4th Annual Lucie Technical Awards Winners Celebrated at
Ceremony Held During Photo Plus Expo in NYC
Read more to view the press release

October 25, 2018 (New York, NY) – Tamron was honored with its second Lucie Technical Award for its new 28-75mm F/2.8 Di III RXD (model A036) – the company’s first full-frame mirrorless lens designed with the compact form-factor of the Sony mirrorless camera line-up in mind. The fourth annual Lucie Technical Awards, an initiative of the Lucie Foundation, announced the 2018 winners during the PhotoPlus Conference + Expo at the Jacob K. Javits Convention Center in New York. The Lucie Technical Awards Advisory Board is responsible for determining the winners. These professionals all share a passion for creating extraordinary imagery through innovative technology. The awards are presented by the Lucie Foundation and hosted by PhotoPlus Conference + Expo, with sponsorship from The Imaging Alliance. This endeavor greatly expands the scope of the Lucie Awards’ mission.
Hossein Farmani, Founder of The Lucie Technical Awards commented, “This evening we announced the 28 winners of the coveted Lucie Technical Awards from a roster of 152 finalists representing 64 individual companies. Our jury of experts chose these winners as the most innovative additions to the photographic world’s toolbox. The Lucie Technical Awards are the ideal introduction to PhotoPlus Expo, followed by The Lucie Awards, on October 28, at Zankel Hall at Carnegie Hall.” 
Lauren Wendle, President of the Lucie Foundation, added, “It is our privilege to honor these technological and creative forces who add so much to the creative endeavors of those in the photographic field. The Lucie Foundation congratulates all of the nominees, and tonight, the winners of the 4th Annual Lucie Technical Awards.”  Wendle also serves as chair, The Lucie Technical Awards Advisory Board.
BEST MEDIUM RANGE ZOOM LENS: Tamron 28-75mm F/2.8 Di III RXD (model A036)
Tamron’s 28-75mm F/2.8 Di III RXD is the first compact, fast standard zoom that is perfectly matched for Sony’s full-frame mirrorless cameras. The lens delivers superb optical performance, including both outstanding image quality and beautiful background blur effects (bokeh). Photographers can enjoy unprecedented dynamic wide-angle expressions thanks to an MOD of just 7.5″ at the 28mm setting. Usefulness and versatility are enhanced by its compact size and light weight, measuring only 4.6″ and weighing 19.4 oz. Model A036 incorporates an all-new high-speed and precise AF driving system. The RXD (Rapid eXtra-silent stepping Drive) stepping motor unit operates with remarkable quietness, making it perfect for video use. The lens also features Moisture-Resistant Construction that is helpful in outdoor photography, plus hydrophobic Fluorine Coating that is highly resistant to fingerprints and debris. In addition, A036 is compatible with the “Direct Manual Focus (DMF)” system feature of Sony cameras, enabling this new zoom to take full advantage of the advanced functions that ensure comfortable user experiences.
All finalists are innovations of this year. The Lucie Technical Awards aim to honor the large and small companies, as well as the individuals who have advanced the photographic industry in a given year. All-inclusive, these awards intend to encompass such things as cameras, lenses, lighting, and accessories, software and more. With the invaluable advice and guidance of the Lucie Technical Awards Advisory Board, these awards honor the people and companies who have assisted and inspired so many on their photographic journeys. 
The nonprofit Imaging Alliance www.theimagingalliance.com, is a sponsor of the Lucie Technical Awards, and is dedicated to helping the imaging industry create an environment where imaging companies and retailers can come together to address the issues facing the industry.
For the complete list of awards and additional information, visit http://tech.lucies.org/awards/
About Lucie Foundation – Lucie Foundation’s mission is to honor master photographers, discover and cultivate emerging talent, and promote the appreciation of photography worldwide. In addition to Month of Photography Los Angeles (MOPLA), the foundation presents year-round programming to support high school students through SNAPSHOP!, emerging and professional photographers through the Lucie Scholarship Program and master photographers through The Lucie Awards, as well as the Lucie Technical Awards, now in its third year. Lucie Foundation is a 501(c) 3 non-profit charitable foundation. www.luciefoundation.org

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