Free Saturday Focus Sessions – June Schedule

Focus sessions are Free and take place in our store from 9:30 am – 10:15 am. Focus Sessions are mini classes and discussions and classes about photography. All sessions will allow for questions and answers. Please bring your camera and any images along that you have questions about. Please share your thoughts for future focus sessions in the comment box below.

No RSVP necessary – Free for everyone – Please bring a friend!


Hit the “Like Button” to let your friends know. Have suggestions for future focus sessions? Feel free to leave a comment.

Here’s our upcoming Focus Sessions:

 

June 2nd – Mirrorless Day and Panel Discussion

June 9th – Metering Modes Explained

June 16th – Highline Trip Photo Review

June 23rd – Botanical Gardens Trip Photo Review

June 30th – Skyline Meetup Trip Photo Review

 

These are free events – bring a friend along if you’d like.

Share with your friends on Facebook – Click the Like button below.

Hope you can join us!

The Story of Leonard Freed

Please join us on May 3rd 2018 from 7-9pm at Gallery 270 to introduce our upcoming show, Leonard Freed’s A Concerned Worldview

Leonard freed was a passionate man with an insatiable curiosity about the human condition. His imagery is imbued with his enduring excitement about discovering another piece of the puzzle in the question of human existence. He learned about life and fell in love with humanity as an active participant in it, traveling the globe to experience life from many perspectives, always open to learn something new. On the journey, he honed his perceptive skills to create a recognizable, signature style.  
 
“I’m more involved with the people in the world around me and their relationship to the world around them. I use technology as a tool to penetrate this world. After all, the photos I take don’t come from the camera, but from me.”  Read more

Press Release: Tamron’s New Sony 28-75mm Lens

Tamron announces the launch of a high-performance,
high-speed zoom lens for full-frame Sony mirrorless cameras
28-75mm F/2.8 Di III RXD (Model A036)

Model A036
April 27, 2018, Commack, New York – Tamron announces the launch of the 28-75mm F/2.8 Di III RXD (Model A036)- a high-speed standard zoom lens for Sony E-mount full-frame mirrorless cameras. This new zoom lens delivers superb optical performance, including both outstanding image quality and beautiful background blur effects (bokeh) only possible with a fast aperture, thanks to a new optical system designed specifically for mirrorless cameras. The lens will be available at Tamron’s authorized USA retailers on May 24th at $799.
 
The usefulness and versatility inherent in compact full-frame mirrorless cameras are enhanced by this new Tamron lens’ compact size and lightweight-it measures only 4.6 in. and weighs just 19.4 oz. The Model A036 incorporates an all-new high-speed and precise AF driving system. The RXD (Rapid eXtra-silent stepping Drive) strikes a balance between speed and silent operation, making it perfect for both video and still image capture. In addition to shooting portraits with creative, defocused backgrounds, photographers can enjoy dynamic wide-angle expressions like never before thanks to a Minimum Object Distance (MOD) of 7.5 in. at the wide-angle zoom setting. The lens also features Moisture-Resistant Construction that is useful in outdoor photography, plus hydrophobic Fluorine Coating that is highly resistant to fingerprints and dirt. In addition, the Model A036 will fully match with various camera-specific features including the in-camera lens correction and Direct Manual Focus (DMF) system features of Sony cameras, enabling this new zoom to take full advantage of the advanced functions that ensure comfortable user experiences.
 
PRODUCT HIGHLIGHTS

1. Superb optical performance, including both outstanding image quality and beautiful background blur effects (bokeh), provided by fast F/2.8 aperture.

The Model A036 features a new design that leverages the advanced image quality of the latest full-frame mirrorless cameras. To balance beautiful bokeh with high image quality, the optical formula (15 elements in 12 groups) includes a special XLD (eXtra Low Dispersion) element, LD (Low Dispersion) element, GM (Glass Molded Aspherical) element and two hybrid aspherical lens elements in the optimal arrangement to correct aberrations and reduce the overall lens size. The lens also employs Tamron’s BBAR (Broad-Band Anti-Reflection) Coating that boasts exceptional anti-reflection performance throughout the entire zoom range, even when shooting in backlit conditions. In addition, incorporating the nine-blade circular diaphragm design, the lens will perform in versatile situation, providing beautiful soft portrayal at wide open aperture to a clear and sharp image when stopped down.

2. Comfortably lightweight (19.4 oz.) and compact (4.6 in).
Extra emphasis was placed on creating a high speed, fast aperture zoom lens in a compact and lightweight design because standard-range zooms are generally the most frequently used. Weighing only 19.4 oz. with a total length of just 4.6 in., the A036 enables photographers to enjoy the mobility provided by a compact, lightweight, full-frame mirrorless camera in all situations from casual snapshots to stunning portraits and dramatic landscape photography.
 
3. Minimum Object Distance of 7.5 in.; Working Distance 2.24 in.
The Model A036 breaks from the convention that the MOD of a zoom lens must be fixed throughout the focal range and achieves a MOD of 7.5 in. at the 28mm wide-angle end which delivers a maximum image magnification of 1:2.9. The working distance of just 2.24 in. from the front element allows photographers to enjoy close-up shooting that emphasizes the sense of perspective unique to wide angles. At the 75mm telephoto end, the 15.3 in. MOD provides an image magnification of 1:4, thereby enabling close-up shooting with a pleasantly blurred background similar to a macro lens.


4.
 All-new “RXD” stepping motor AF unit is excellently quiet and therefore perfect for video capture.
The AF drive incorporates a sensor that accurately detects the position of the lens and an RXD (Rapid eXtra-silent stepping Drive) stepping motor unit optimized for AF control. This achieves quick and precise AF operation, allowing users to maintain pin-sharp focus on continually moving subjects or when filming video. Additionally, the AF motor is exceedingly quiet, virtually eliminating extraneous AF drive sounds during video recording.

5. Consistent with Tamron’s exciting, ergonomically superb next-generation design.

The Model A036 features a mirrorless-oriented design that adheres to Tamron’s new “human touch” lens design concept. As signified by the Luminous Gold brand ring, careful attention to detail has produced an optimum shape reflecting the characteristic look of a Tamron-branded lens, whether on its own or attached to a camera body. This design emphasizes consistent brand identity combined with ease of operation.


6. Moisture-Resistant Construction and Fluorine Coating for weather protection.
Environmental seals are located at the lens mount area and other critical locations to prevent infiltration of moisture and/or rain drops and afford Moisture-Resistant Construction. This feature provides an additional layer of protection when shooting outdoors under adverse weather conditions. Also, the front surface of the lens element is coated with a protective fluorine compound that has excellent water- and oil-repellant qualities. The lens surface is easier to wipe clean and is less vulnerable to the damaging effects of dirt, moisture or oily fingerprints, allowing for much easier maintenance.


7. Compatible with main camera-specific features and functions.
Tamron’s new 28-75mm zoom is compatible with many of the advanced features that are specific to certain mirrorless cameras. This includes the following*:
-Fast Hybrid AF
-Eye AF
-Direct Manual Focus (DMF)
-In-camera lens correction (shading, chromatic aberration, distortion)
-Camera-based lens unit firmware updates

*Features vary by camera. Please consult your camera’s instruction manual for details. As of March 2018.
SPECIFICATIONS

Model
: A036
Focal Length
: 28-75mm
Maximum Aperture
: F/2.8
Angle of View (diagonal)
: 75°23′-32°11′(for full-frame format)
 
: 52°58′ -21°05′(for APS-C format)
Optical Construction
: 15 elements in 12 groups
Minimum Object Distance
: 7.5 in (WIDE) / 15.3 in (TELE)
Maximum Magnification Ratio
: 1:2.9 (WIDE) / 1:4 (TELE)
Filter Size
: Ø67mm
Maximum Diameter
: Ø73mm
Length**
:4.6 in
Weight
: 19.4 oz
Aperture Blades
: 9 (circular diaphragm)
Minimum Aperture
: F/2.8-F/22
Standard Accessories
: Lens hood, Lens caps
Compatible Mounts
: Sony E-mount
** Length is the distance from the front tip of the lens to the lens mount face.
 
Specifications, appearance, functionality, etc. are subject to change without prior notice.
 
This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.
 
Lens Exterior

MTF/ Optical Construction

Free Saturday Focus Sessions – May Schedule

Focus sessions are Free and take place in our store from 9:30 am – 10:15 am. Focus Sessions are mini classes and discussions and classes about photography. All sessions will allow for questions and answers. Please bring your camera and any images along that you have questions about. Please share your thoughts for future focus sessions in the comment box below.

No RSVP necessary – Free for everyone – Please bring a friend!


Hit the “Like Button” to let your friends know. Have suggestions for future focus sessions? Feel free to leave a comment.

Here’s our upcoming Focus Sessions:

 

 

April 28th – Dr. Daniel Spitzer Presents “Time and Motion”

May 5th – Eastern State Penitentiary Trip Photo Review

May 12th – Making Mom Famous

May 19th – Shooting in Manual

May 26th – Walk Westwood with Your Camera

These are free events – bring a friend along if you’d like.

Share with your friends on Facebook – Click the Like button below.

Hope you can join us!

Introducing the Sony α7 III

An entirely renewed image sensor and image processing system further enhance image quality. Improved overall AF performance, high-speed continuous shooting of up to 10 fps, 4K movie recording capability, and operability that has been dramatically upgraded from the α7 II allow you to capture more decisive moments. Have questions? Give us a call or stop by the store.

 

Free Saturday Focus Sessions – April Schedule

Focus sessions are Free and take place in our store from 9:30 am – 10:15 am. Focus Sessions are mini classes and discussions and classes about photography. All sessions will allow for questions and answers. Please bring your camera and any images along that you have questions about. Please share your thoughts for future focus sessions in the comment box below.

No RSVP necessary – Free for everyone – Please bring a friend!


Hit the “Like Button” to let your friends know. Have suggestions for future focus sessions? Feel free to leave a comment.

Here’s our upcoming Focus Sessions:

 

March 24th – Studio Light Modifiers with Steve Burns
Reflectors – Softboxes and more

March 31st – New Photo Assignment

April 7th – Tripod Usage

April 14th – What’s In My Camera Bag (& What Should Be in Yours?)

April 21st – Photo Assignment Review

April 28th – Dr. Daniel Spitzer Presents “Time and Motion”

These are free events – bring a friend along if you’d like.

Share with your friends on Facebook – Click the Like button below.

Hope you can join us!

An Eye on Architecture (Story by Tamron)

 Derek Rath captures the form and function of Southern California landmarks with the Tamron SP 15-30mm F/2.8 VC Wide-Angle lens

Story Contributed by Tamron

When he was growing up as a boy in England, Derek Rath learned the ins and out of three-dimensional drawing from his father, a civil engineer. “He was in charge of housing and streets and all kinds of related things, and he showed me how to work up 3D plans,” Derek says. “It fascinated me even back then.”

Derek eventually made his way to the US to produce a music album, and he soon settled down in Southern California, which he has called home for more than three decades. It’s proven the ideal locale for a person who has since parlayed his childhood interest in the lines and forms of civil engineering into a career as one of the region’s top architectural photographers. “Southern California is such an interesting place for architecture, because you can find 20 different styles along just one block,” he says. “Builders aren’t afraid to do things here and take chances.”

For architectural photographers, a wide-angle lens that allows for work in tight spaces is a must. Derek recently started shooting with the Tamron SP 15-30mm F/2.8 VC Wide-Angle lens, and he’s been impressed with the results. “First, I can handhold at shutter speeds I never thought possible,” he says. “And of course I appreciate the extra reach on the 15mm end that allows me to capture photos in spaces I wasn’t able to before. Plus, its sharpness is stellar. On many wide-angle lenses, the sharpness tends to drop off in the corners, but that’s not a problem with this lens.”

Derek’s approach when he’s capturing local architecture involves putting the building or structure in context with its surroundings, depending on what he’s been commissioned to turn in. “That comes down to finding an angle, something that illustrates a strength of concept of the design,” he explains. “Other times, I may be looking at textures or how a particular aspect of the building works in relation to the rest of it, or how the entire building works in context with its environment. It very often doesn’t unfold until you’re actually looking at the scene in front of you. And I like to shoot in natural light, or use available light that’s been incorporated into the design of the building.”

One thing Derek does when on a shoot with a client: Bring his laptop. “If they see my images right out of the camera, they may get upset because they’re not seeing what they expect to see,” he says. “And that initial photo is not what I’m going to give them in the end. Ansel Adams is very famous for his prints, not his negatives—he made his magic in the darkroom by pulling all the information out of the negative. Digital is the same for me. I take the photo, then finagle the information, then present the final result to my clients.” 

A recent test-drive with the 15-30 allowed Derek to try it out on some of his favorite LA haunts. For a photo inside one of the city’s most prominent government buildings, Derek was faced with less-than-ideal lighting. “It was almost dungeon dark, as this was fairly early in the morning,” he says. “I was on the third floor of the rotunda, the most elaborately designed of all of the floors. It’s a wonderful period piece of architecture. My goal was to focus on the filigree of the light and show how the light fell so beautifully down onto the Los Angeles plaque below.” 

© Derek Rath
15mm, F/9, 0.4 sec., ISO 640
Derek had previously surveyed this same scene through an iPhone, compact camera, and using a different wide-angle lens, but it wasn’t until he used

Read more

Free Saturday Focus Sessions – March Schedule

Focus sessions are Free and take place in our store from 9:30 am – 10:15 am. Focus Sessions are mini classes and discussions and classes about photography. All sessions will allow for questions and answers. Please bring your camera and any images along that you have questions about. Please share your thoughts for future focus sessions in the comment box below.

No RSVP necessary – Free for everyone – Please bring a friend!


Hit the “Like Button” to let your friends know. Have suggestions for future focus sessions? Feel free to leave a comment.

Here’s our upcoming Focus Sessions:

March 3rd –  Indoor Sports with Paul and John

March 10th – Parade Photography

March 17th – Shooting Beer

March 24th – TBA

 

These are free events – bring a friend along if you’d like.

Share with your friends on Facebook – Click the Like button below.

Hope you can join us!

Press Release: Tamron’s New 28-75mm Lens

Tamron announces the development of a high-speed standard zoom lens for Sony full-frame mirrorless cameras

28-75mm F/2.8 Di III RXD (Model A036)


February 22, 2018, Commack, New York – Tamron announces the development of a new high-speed standard zoom lens for Sony full-frame mirrorless cameras, the 28-75mm F/2.8 Di III RXD (Model A036). This signals Tamron’s plans to further expand and improve its lens lineup for full-frame mirrorless cameras, in addition to its lenses for DSLR and other mirrorless camera formats.

Model A036 delivers superb optical performance, including both outstanding image quality and beautiful background blur effects (bokeh). Photographers may enjoy dynamic wide-angle expressions like never before thanks to a minimum object distance of 7.5 in at the wideangle zoom setting. Usefulness and versatility are enhanced by its compact size and light weight, measuring only 4.6 in and weighing 19.4 oz. Model A036 incorporates an all-new high-speed and precise AF driving system. The RXD (Rapid eXtra-silent stepping Drive) stepping motor unit operates with remarkable quietness, making it perfect for video use. The lens also features Moisture-Resistant Construction that is helpful in outdoor photography, plus hydrophobic Fluorine Coating that is highly resistant to fingerprints and debris. In addition, A036 is compatible with the “Direct Manual Focus (DMF)” system feature of Sony cameras, enabling this new zoom to take full advantage of the advanced functions that ensure comfortable user experiences.

PRODUCT HIGHLIGHTS

  1. Superb optical performance, including both outstanding image quality and beautiful background blur effects (bokeh), provided by fast F/2.8 aperture. 
  2. Comfortably light weight (19.4 oz.) and compact (4.6 in).
  3. Close-focusing; Minimum Object Distance: 7.5 in at wide-angle setting and 15.3 in at the telephoto position.
  4. All-new “RXD” stepping motor AF unit is extremely quiet and therefore perfect for video capture.
  5. Exciting next-generation design keeping the brand consistency that is ergonomically superb.
  6. Moisture-Resistant Construction and Fluorine Coating for weather protection.
  7. Compatible with the “Direct Manual Focus (DMF)” feature that enables Sony cameras to instantly switch between autofocus and manual focus.

* Specifications, appearance, functionality, etc. are subject to change without prior notice.