When Marcie Reif’s daughter was born, she intended to take up photography as a way to document her child’s early years. “I was a teacher and worked with kids all of the time, so taking pictures was a fun diversion,” she says. She figured she could earn extra money on the side taking photos of kids, but as she got better at it, her side venture started growing. A few years in, Marcie finally decided to quit her teaching job and started her business as a family, newborn, and lifestyle photographer based in Atlanta.
On the flip side, Marcie also became involved with Clickin Moms, an organization dedicated to female photographers at every skill level. “Taking pictures of my kids as a hobbyist, especially down by the beach, is what grabbed the attention of that group,” she says. “Every time we went down to the water, I’d rent new lenses or a different camera—always looking for something new to play with.”
Marcie and her family recently took a Disney cruise—right as other families are also starting to plan their winter vacations to warmer climes—and she brought the Tamron SP 15-30mm F/2.8 VC wide-angle lens with her on her trip. “It’s such a versatile lens for a vacation like this, where we’re carousing on the cruise ship and on the beach,” she says. “This lens lets me capture the kids as they’re playing or otherwise entertaining themselves, with a good portion of their environment in the background; after all, you want to remember where you went on vacation! I especially like this lens because it’s not intrusive, meaning my kids are generally more cooperative in terms of letting me take photos.”
The lens is also a stellar performer in a variety of lighting situations, which is crucial when you’re constantly on the go on vacation. “Of course I love shooting at the so-called golden hour, but that’s when you might be having dinner or your kids are tired after a long day in the sun,” Marcie says. “The 15-30 performs well even during midday and nighttime scenes. It’s liberating to not have to wait for a certain time of day to shoot, ensuring you don’t miss a single moment of your trip.”
Marcie also appreciates the lens for the creativity it allows her on the fly. “When you’re on vacation, you obviously want to capture the memories for your photo album, but I also find myself playing as if I were an artist,” she says. “I really like the 15-30 because it lets me experiment with light and colors so effectively.”
A prime example of the 15-30’s performance was a photo of Marcie’s son snorkeling in the clear waters of Castaway Cay, Disney’s privately owned island. “I knew the lens would be able to capture the sky, the water, and all of the colors beautifully,” she says. “It almost looks like it’s not real. I barely had to edit this image afterwards. The only thing I did was add some contrast and a bit to the blacks. I also removed some people from the photo to make it appear like we were there by ourselves.”

15mm, F/2.8, 1/4000th sec., ISO 200

30mm, F/3.5, 1/800th sec., 200 ISO

15mm, F/3.2, 1/1600th sec., ISO 200

30mm, F/2.8, 1/2500th sec., ISO 250
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30mm, F/2.8, 1/100th sec., ISO 1600
Marcie says the 15-30 is tailor-made for photos like the one she took of her kids and her friend’s two girls hanging out in the surf. “The very slight distortion on the wave that I get shooting at the widest end of the lens is what I’m drawn to,” she says. “It serves as a leading line of sorts. I also love the way the lens preserves the sky and how you see all of the color in the image from their bathing suits centered right in the middle. The only thing I would’ve changed about this image, if I’d had the time, is to keep the horizon from going through their heads. I usually try to keep an eye on that, by either crouching down or getting up higher, but I had to break that rule to quickly capture this moment.”

15mm, F/2.8, 1/6400th sec., ISO 250

15mm, F/4, 1/4000th sec., ISO 250

30mm, F/2.8, 1/60th sec., ISO 2000