Congratulations to Mel DiGiacomo on being inducted to the Eastern Tennis Hall of Fame! A pioneer in the photo industry and a great friend to our store. Learn more about Mel’s achievement on NorthJersey.com.
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Five Must-Have Lenses For All Photographers
Is your camera sitting on the shelf at home? Lost your inspiration? Wondering how to take better photos? A new lens might be exactly what you need. What lens you are using is just as important as your camera in terms of quality and look of your image. We’ve compiled five lens types which all photographers should have to fully utilize their camera.
1. Standard Zoom Lens – Odds are you own a lens like this lens already. These lenses are designed for everyday use ranging in zoom from wide to normal ranges. (i.e. 18-55mm)
Looking to upgrade? Try the Canon 24-70mm f/2.8, Canon 24-70mm f/4, or the Nikon 24-70mm f/2.8.
2. Telephoto Zoom Lens – Naturally the second lens photographers usually purchase, this lens extends the zoom range to capture subjects in the distance. (i.e. 55-250mm, 55-200mm, 55-300mm, 70-300mm)
Purchase a Canon 55-250mm or a Nikon 55-300.
Looking to Upgrade? Try the Canon 70-200mm f/2.8 or Nikon 70-200mm f/2.8.
3. Low Aperture Prime Lens – These lenses do not zoom but are ideal for low light shooting and portraits creating that dreamy background bokeh. (i.e. 50mm f/1.8, 85mm f/1.4)
Purchase a Canon 50mm f/1.8 II or a Nikon 50mm f/1.8.
Looking to Upgrade? Try the Canon 85mm f/1.2 or Nikon 85mm f/1.4.
4. Wide Angle Lens – These lenses are ideal for landscape photography and any shooting situation where space is limited. (i.e. 10-24mm, 10-18mm, 10-22mm)
Purchase a Canon 10-18mm or a Nikon 10-24mm.
Looking to Upgrade? Try the Canon 11-24mm f/4 or the Nikon 14-24mm f/2.8.
5. All in One Lens – These are great lenses for situations where you are unable to change lenses, whether by environment or time. They give a range from wide angle to telephoto zoom capturing both subjects near and far. (i.e. 16-300mm, 18-270mm, 18-200mm, 18-300mm)
Purchase a Tamron 18-270mm lens available for Nikon or Canon mount or a 16-300mm lens available for Nikon or Canon mount.
Other Lenses To Consider
6. Macro Lens – Ideal for extreme close ups. View detail on extremely small items. Great for flowers, insects, jewelry, and more.
Purchase a Canon 60mm f/2.8 Macro Lens or a Nikon 40mm f/2.8 Micro lens.
Looking to Upgrade? Try the Canon 100mm f/2.8 L or Nikon 105mm f/2.8.
7. Video Lens – Canon recently introduced STM motor lenses which will autofocus quietly and smoothly for video.
Purchase a Canon 40mm f/2.8 STM lens.
Want to try it before you buy it? Visit Bergen County Camera to learn about and test all these lenses and more!
Lytro Illum
The invention of photography gave us the power to capture our most beautiful, tragic and thought-provoking moments. But traditional cameras only capture part of a story. What if we could look deeper? What if we could tell the full story of a moment captured in time?
Now, with a single exposure from Lytro ILLUM, you can adjust aperture, use selective focus, tilt, focus spread, animation and even 3D to differentiate yourself with multiple deliverables.
The many ways to tell your story.
In addition to exporting your images as JPG, TIFF and light field RAW files, you can also share your light field pictures as Living Pictures, custom animations, in 3D, or as traditional 2D images.
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2D Living Picture at ƒ/1
Entirely new yet surprisingly familiar.
Integrate light field pictures into your existing repertoire. Lytro ILLUM is designed to connect with your peripherals and mobile devices seamlessly – Flashes, PCs, Macs, and your iOS mobile devices.
Upload Living Pictures by wirelessly syncing with your smartphone or tablet – anywhere, anytime.
All the power you need in one single lens.
LYTRO ILLUM’S 8× optical zoom lens has a constant f/2.0 aperture throughout the 30-250mm range, so you can take pictures from almost anywhere with one lens. These breakthrough optics enable you to shoot from close-focus macro to optical infinity, without ever having to change your lens. And weighing in at just half a pound, you’ll have precise and agile control over any shot.
The tools to bring your pictures to life.
Shoot. Edit. Share. The LYTRO ILLUM camera comes with Lytro Desktop, which lets you easily import, customize and share your living pictures. Bring your pictures to life by adjusting aperture, tilting and rotating the focal plane, and even create cinematic animations. Immerse yourself even deeper into your living pictures by instantly viewing them in 3D. Your dynamic stories can now be easily shared on social networks or embedded online in an interactive player.
Mobile App
Capture your living pictures; then take them with you wherever you go with the new Lytro Mobile App. The app is now even easier to use: simply tilt your mobile device and watch your pictures come to life. Then with a tap, easily share to Pinterest, Facebook and Twitter.
Canon Discovery Day
Join Bergen County Camera at the Westwood Woman’s Club on Saturday, May 2nd, 2015 from 10:00 am – 1:00 pm
Tickets are $25 per person
Enter the world of the EOS digital SLR photography and learn how to take great pictures with your camera. We will help you feel comfortable moving out of the “automatic” mode, so you can be more creative and enhance your photographic expression.
You will see many examples of great photography and learn techniques to produce better imagery. We will also explore the different types of lenses and show examples of what they can do. Our Basic 101 Discovery Day class is part 1 in a module that focuses on button location, terminology, and lens options which controlling how an image looks.
During this class you will:
- Learn terminology that is relevant to your camera
- Become familiar with the button layout and operation of your EOS camera
- Explore what the basic buttons and dials control and how they can affect your image
- Customize the “My Menu” so that when that photographic moment presents itself, you can capture it
- Experience Live View Shooting and learn how it can be used effectively
- Learn how to care for your equipment so that you can get the most out of your investment
- Learn all about Canon lenses and how a lens choice affects your image
- Experience the full input to output solution that Canon has to offer with our EOS DSLR’s and PIXMA printers
- Have a first look at the software that came with your camera and see the benefits it has for your photography
- Find out what additional resources that Canon has to offer you along your photographic journey
All class attendees will receive a Bergen County Camera giftcard valued at $10.00.
If that giftcard is used at Bergen County Camera during the Canon Demo Day on Saturday, May 2nd from 1:00 PM until 3:00 PM, Bergen County Camera will double the value of your giftcard ($20.00).
Thursday Night Special – April 30th
This week’s Thursday night special is great for anyone who owns a camera. Shop Bergen County Camera from 6 PM until 9 PM on Thursday and save 20% on all Promaster filters and rechargeable camera batteries. Discover new ways to enhance your photography with different Promaster lens filters. Plus, pick up a back up battery and keep your camera shooting longer. All Promaster rechargeable camera batteries come with lifetime guarantees which ensure that you will have a back up battery for the life of your camera.
Bronx Zoo Trip – June 7th
Join Bergen County Camera on June 7th, for a bus excursion from our store in Westwood to the world famous Bronx Zoo. The Bronx Zoo is the largest metropolitan zoo in the nation, with more than 6,000 animals and many award-winning exhibits. You’ll have plenty of opportunity to capture some stunning images of the large array of wild creatures. BCC staff will be available to assist you with your photography throughout the day.
BCC will open for a half hour before the 9:00am bus departure for coffee, bagels and any last minute photography needs. Tickets are $129.99 each and cover a pre-trip class on wildlife photography, round trip bus transportation, admission and lunch. The bus will leave about 4:30pm with a scheduled arrival of 6:00pm back at the store. Purchase your tickets before May 10th for only $99.99, a savings of $30!
There will be a pre-trip lecture on wildlife photography in our Westwood store. The lecture will cover the layout and rules of the Bronx Zoo, tips for getting the best photos through glass, the best times to visit each exhibit and lots of other helpful information to get the most out of your time at the zoo.
Special Note:Tripods are not permitted in the Butterfly Zone and the Children’s Zoo. In Congo Gorilla Forest, tripods are not permitted in the Gorilla Tunnel area and in the front area of the Great Gorilla Gallery. Tripods may also be restricted in other Zoo exhibits, at the discretion of Zoo staff.
Shop Early For Mother’s Day With Canon Specials
Mother’s Day is fast approaching and Bergen County Camera is here to help! Stop in from now until Mother’s Day and our staff of photographers will help you find the perfect camera for your Mom at a great price, like the Canon T5i, now on sale at $699.99. That’s $100 off its normal price! Bergen County Camera staff is also here to set up your Mom’s new camera for her and get her started using her camera. No more worries about a gift being “too hard to use”. Plus she’s welcome to stop back in and learn more about photography and her new camera. We also offer classes and private sessions where she can learn even more. We’re here to help!
16¢ 4×6 Prints All Day This Thursday
We offered our first 16¢ 4×6 print special last week just in time for our printer to break. Murphy’s Law strikes again. We’ve fixed the printer and are ready to try again this Thursday. Plus to apologize for the issues we’re offering the special all day! That’s right, from 10 AM until 9 PM you can get high quality 4×6 prints made in either glossy or matte finish for just 16¢ each.
Free Focus Sessions – May 2015
Focus sessions are free and take place in our store from 9:30 am – 10 am. All sessions will allow for questions and answers. Please bring your camera and any images along that you have questions about. Feel free to use the comment option to make suggestions for future focus sessions.
Hit the “Like Button” to let your friends know. Have suggestions for future focus sessions? Feel free to leave a comment.
Here’s our upcoming Focus Sessions:
May 2 – Mirrorless Cameras
May 9 – Histograms
May 16 – Print Critique
May 23 – Parade Photos
May 30 – Graduation Photos
These are free events – bring a friend along if you’d like. Share with your friends on Facebook – Click the Like button below. Hope you can join us!
Thursday Night Specials – April 16th – 16¢ 4×6 prints
Join us this Thursday night from 6:00 PM until 9:00 PM for this week’s Thursday Night Special. 4×6 prints, normally 39¢ each, will be only 16¢ each. Bring in your favorite digital files and have high quality prints made on the spot. Available in either glossy or matte finish.