Sony March Instant Savings
Sony March Instant Savings – Savings valid thorugh March 31st 2024
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#1 Lenses designed for professionals
Sony has jointly optimized the designs of lenses and cameras to meet their demands. Explore the Sony’s lenses that fit the needs of any photographer.
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Lens standards are changing
Advances in camera performance and soaring creative ideals demand a new approach to lens technology. Lenses must evolve to remain ahead of the curve. With a clear vision of cameras of the future, Sony now redefines the lens. High resolution and appealing bokeh together at last, from the leader in imaging innovation.
New lens standards
High resolution and spectacular bokeh come together in one lens, providing new creative possibilities for imaging and art..
For a high-resolution future
Resolution unlocks details that are the essence of beauty. These extraordinary lenses will still be delivering breathtaking detail well into the future.
Resolution that’s ahead of evolution
What are the requirements for interchangeable lenses that will remain relevant in the face of continually evolving camera body performance? As a company that is largely driving that evolution, Sony has the answers.
Advanced simulation aids bokeh design
Advanced computer simulation technology is employed to design superb bokeh into the optics, achieving luxuriously smooth, soft background bokeh without jarring lines or edges.
More than just stunning images
Every aspect of G Master series lenses is refined to fully meet professional requirements in the studio or out in the field. Unparalleled imaging performance is accompanied by outstanding speed, efficiency, and reliability.
Sophisticated actuators refine focus
Industry leading actuator technology means faster, more precise focusing in manual or auto mode. Unerring focus precision helps to realize the full potential of these extraordinary lenses.
Flawless operation & reliability
Solid construction, comprehensive controls, and dust and moisture resistant design are just a few of the features that add up to impeccable performance in any shooting situation.