Tamron Announces A New Advanced, Super High-Quality, Fast,
Ultra-Wideangle Zoom Lens
SP 15-30mm F/2.8 Di VC USD G2 (Model A041)
Tamron announces the launch of a high-performance,
high-speed zoom lens for full-frame Sony mirrorless cameras
28-75mm F/2.8 Di III RXD (Model A036)
April 27, 2018, Commack, New York – Tamron announces the launch of the 28-75mm F/2.8 Di III RXD (Model A036)- a high-speed standard zoom lens for Sony E-mount full-frame mirrorless cameras. This new zoom lens delivers superb optical performance, including both outstanding image quality and beautiful background blur effects (bokeh) only possible with a fast aperture, thanks to a new optical system designed specifically for mirrorless cameras. The lens will be available at Tamron’s authorized USA retailers on May 24th at $799.
The usefulness and versatility inherent in compact full-frame mirrorless cameras are enhanced by this new Tamron lens’ compact size and lightweight-it measures only 4.6 in. and weighs just 19.4 oz. The Model A036 incorporates an all-new high-speed and precise AF driving system. The RXD (Rapid eXtra-silent stepping Drive) strikes a balance between speed and silent operation, making it perfect for both video and still image capture. In addition to shooting portraits with creative, defocused backgrounds, photographers can enjoy dynamic wide-angle expressions like never before thanks to a Minimum Object Distance (MOD) of 7.5 in. at the wide-angle zoom setting. The lens also features Moisture-Resistant Construction that is useful in outdoor photography, plus hydrophobic Fluorine Coating that is highly resistant to fingerprints and dirt. In addition, the Model A036 will fully match with various camera-specific features including the in-camera lens correction and Direct Manual Focus (DMF) system features of Sony cameras, enabling this new zoom to take full advantage of the advanced functions that ensure comfortable user experiences.
1. Superb optical performance, including both outstanding image quality and beautiful background blur effects (bokeh), provided by fast F/2.8 aperture.
The Model A036 features a new design that leverages the advanced image quality of the latest full-frame mirrorless cameras. To balance beautiful bokeh with high image quality, the optical formula (15 elements in 12 groups) includes a special XLD (eXtra Low Dispersion) element, LD (Low Dispersion) element, GM (Glass Molded Aspherical) element and two hybrid aspherical lens elements in the optimal arrangement to correct aberrations and reduce the overall lens size. The lens also employs Tamron’s BBAR (Broad-Band Anti-Reflection) Coating that boasts exceptional anti-reflection performance throughout the entire zoom range, even when shooting in backlit conditions. In addition, incorporating the nine-blade circular diaphragm design, the lens will perform in versatile situation, providing beautiful soft portrayal at wide open aperture to a clear and sharp image when stopped down.
2. Comfortably lightweight (19.4 oz.) and compact (4.6 in).
Extra emphasis was placed on creating a high speed, fast aperture zoom lens in a compact and lightweight design because standard-range zooms are generally the most frequently used. Weighing only 19.4 oz. with a total length of just 4.6 in., the A036 enables photographers to enjoy the mobility provided by a compact, lightweight, full-frame mirrorless camera in all situations from casual snapshots to stunning portraits and dramatic landscape photography.
3. Minimum Object Distance of 7.5 in.; Working Distance 2.24 in.
The Model A036 breaks from the convention that the MOD of a zoom lens must be fixed throughout the focal range and achieves a MOD of 7.5 in. at the 28mm wide-angle end which delivers a maximum image magnification of 1:2.9. The working distance of just 2.24 in. from the front element allows photographers to enjoy close-up shooting that emphasizes the sense of perspective unique to wide angles. At the 75mm telephoto end, the 15.3 in. MOD provides an image magnification of 1:4, thereby enabling close-up shooting with a pleasantly blurred background similar to a macro lens.
5. Consistent with Tamron’s exciting, ergonomically superb next-generation design.
The Model A036 features a mirrorless-oriented design that adheres to Tamron’s new “human touch” lens design concept. As signified by the Luminous Gold brand ring, careful attention to detail has produced an optimum shape reflecting the characteristic look of a Tamron-branded lens, whether on its own or attached to a camera body. This design emphasizes consistent brand identity combined with ease of operation.
6. Moisture-Resistant Construction and Fluorine Coating for weather protection.
Environmental seals are located at the lens mount area and other critical locations to prevent infiltration of moisture and/or rain drops and afford Moisture-Resistant Construction. This feature provides an additional layer of protection when shooting outdoors under adverse weather conditions. Also, the front surface of the lens element is coated with a protective fluorine compound that has excellent water- and oil-repellant qualities. The lens surface is easier to wipe clean and is less vulnerable to the damaging effects of dirt, moisture or oily fingerprints, allowing for much easier maintenance.
7. Compatible with main camera-specific features and functions.
Tamron’s new 28-75mm zoom is compatible with many of the advanced features that are specific to certain mirrorless cameras. This includes the following*:
-Fast Hybrid AF
-Direct Manual Focus (DMF)
-In-camera lens correction (shading, chromatic aberration, distortion)
-Camera-based lens unit firmware updates
*Features vary by camera. Please consult your camera’s instruction manual for details. As of March 2018.
** Length is the distance from the front tip of the lens to the lens mount face.
Specifications, appearance, functionality, etc. are subject to change without prior notice.
This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.
MTF/ Optical Construction
Derek Rath captures the form and function of Southern California landmarks with the Tamron SP 15-30mm F/2.8 VC Wide-Angle lens
Story Contributed by Tamron
When he was growing up as a boy in England, Derek Rath learned the ins and out of three-dimensional drawing from his father, a civil engineer. “He was in charge of housing and streets and all kinds of related things, and he showed me how to work up 3D plans,” Derek says. “It fascinated me even back then.”
Derek eventually made his way to the US to produce a music album, and he soon settled down in Southern California, which he has called home for more than three decades. It’s proven the ideal locale for a person who has since parlayed his childhood interest in the lines and forms of civil engineering into a career as one of the region’s top architectural photographers. “Southern California is such an interesting place for architecture, because you can find 20 different styles along just one block,” he says. “Builders aren’t afraid to do things here and take chances.”
For architectural photographers, a wide-angle lens that allows for work in tight spaces is a must. Derek recently started shooting with the Tamron SP 15-30mm F/2.8 VC Wide-Angle lens, and he’s been impressed with the results. “First, I can handhold at shutter speeds I never thought possible,” he says. “And of course I appreciate the extra reach on the 15mm end that allows me to capture photos in spaces I wasn’t able to before. Plus, its sharpness is stellar. On many wide-angle lenses, the sharpness tends to drop off in the corners, but that’s not a problem with this lens.”
Derek’s approach when he’s capturing local architecture involves putting the building or structure in context with its surroundings, depending on what he’s been commissioned to turn in. “That comes down to finding an angle, something that illustrates a strength of concept of the design,” he explains. “Other times, I may be looking at textures or how a particular aspect of the building works in relation to the rest of it, or how the entire building works in context with its environment. It very often doesn’t unfold until you’re actually looking at the scene in front of you. And I like to shoot in natural light, or use available light that’s been incorporated into the design of the building.”
One thing Derek does when on a shoot with a client: Bring his laptop. “If they see my images right out of the camera, they may get upset because they’re not seeing what they expect to see,” he says. “And that initial photo is not what I’m going to give them in the end. Ansel Adams is very famous for his prints, not his negatives—he made his magic in the darkroom by pulling all the information out of the negative. Digital is the same for me. I take the photo, then finagle the information, then present the final result to my clients.”
A recent test-drive with the 15-30 allowed Derek to try it out on some of his favorite LA haunts. For a photo inside one of the city’s most prominent government buildings, Derek was faced with less-than-ideal lighting. “It was almost dungeon dark, as this was fairly early in the morning,” he says. “I was on the third floor of the rotunda, the most elaborately designed of all of the floors. It’s a wonderful period piece of architecture. My goal was to focus on the filigree of the light and show how the light fell so beautifully down onto the Los Angeles plaque below.”
15mm, F/9, 0.4 sec., ISO 640
Tamron announces the development of a high-speed standard zoom lens for Sony full-frame mirrorless cameras
February 22, 2018, Commack, New York – Tamron announces the development of a new high-speed standard zoom lens for Sony full-frame mirrorless cameras, the 28-75mm F/2.8 Di III RXD (Model A036). This signals Tamron’s plans to further expand and improve its lens lineup for full-frame mirrorless cameras, in addition to its lenses for DSLR and other mirrorless camera formats.
Model A036 delivers superb optical performance, including both outstanding image quality and beautiful background blur effects (bokeh). Photographers may enjoy dynamic wide-angle expressions like never before thanks to a minimum object distance of 7.5 in at the wideangle zoom setting. Usefulness and versatility are enhanced by its compact size and light weight, measuring only 4.6 in and weighing 19.4 oz. Model A036 incorporates an all-new high-speed and precise AF driving system. The RXD (Rapid eXtra-silent stepping Drive) stepping motor unit operates with remarkable quietness, making it perfect for video use. The lens also features Moisture-Resistant Construction that is helpful in outdoor photography, plus hydrophobic Fluorine Coating that is highly resistant to fingerprints and debris. In addition, A036 is compatible with the “Direct Manual Focus (DMF)” system feature of Sony cameras, enabling this new zoom to take full advantage of the advanced functions that ensure comfortable user experiences.
- Superb optical performance, including both outstanding image quality and beautiful background blur effects (bokeh), provided by fast F/2.8 aperture.
- Comfortably light weight (19.4 oz.) and compact (4.6 in).
- Close-focusing; Minimum Object Distance: 7.5 in at wide-angle setting and 15.3 in at the telephoto position.
- All-new “RXD” stepping motor AF unit is extremely quiet and therefore perfect for video capture.
- Exciting next-generation design keeping the brand consistency that is ergonomically superb.
- Moisture-Resistant Construction and Fluorine Coating for weather protection.
- Compatible with the “Direct Manual Focus (DMF)” feature that enables Sony cameras to instantly switch between autofocus and manual focus.
* Specifications, appearance, functionality, etc. are subject to change without prior notice.
New F/4 telephoto zoom lens featuring superb optical performance and a lightweight and compact body for easy portability
70-210mm F/4 Di VC USD (Model A034)
February 22,2018, Commack, New York— Tamron announces the launch of the 70-210mm F/4 Di VC USD (Model A034), a compact telephoto zoom lens for full-frame DSLR cameras. Model A034 provides superb optical performance throughout the entire zoom range and features a maximum magnification ratio of 1:3.1, the highest in its class.* The design includes an internal zoom mechanism that provides solid mechanical construction and stable, reliable operation. Model A034 also employs a Dual MPU (Micro-Processing Unit) design, which enables high-speed and high-accuracy AF performance as well as powerful VC (Vibration Compensation) image stabilization for flexible and versatile use in various situations. For dependable outdoor use, the new telephoto zoom is equipped with Fluorine Coating and Moisture-Resistant Construction. The lens will be available in Canon and Nikon mounts in April at $799.00.
*Among 70-200mm F/4 class interchangeable lenses for full-frame DSLR cameras (as of January 2018: Tamron)
- High-performance telephoto zoom lens with a constant maximum aperture of F/4
Leveraging Tamron’s years of knowhow developing telephoto zoom lenses, Model A034 achieves superb optical performance with high contrast and resolution. The optical construction (20 elements in 14 groups) uses three LD (Low Dispersion) lens elements to effectively compensate for axial and transverse chromatic aberrations, thereby ensuring crisp and crystal-clear image quality across the entire frame. Furthermore, Model A034 features a constant maximum aperture of F/4 throughout the entire zoom range, thus providing superior control over depth-of-field and excellent bokeh. Compared to large aperture telephoto zoom lenses, the new A034 is lighter with a weight of just 30.3 oz. and is more compact with a total length of only 6.8 in. for excellent portability. The lighter weight and smaller size make this new lens easier to carry and instantly spring into action.
- Class-leading magnification ratio and MOD (Minimum Object Distance)
Model A034 boasts the highest-in-class maximum magnification ratio of 1:3.1 and the shortest-in-class* MOD of 37.4 in. The shorter working distance enables photographers to capture close-up images of small objects like flowers while using a telephoto zoom.
*Among 70-200mm F/4 class interchangeable lenses for full-frame DSLR cameras (as of January 2018: Tamron)
- Highly reliable internal zoom mechanism
Thanks to an internal zoom mechanism, the physical length of the A034 does not change during zooming, thereby minimizing changes in the center of gravity and providing more stable use and operation. In addition, it’s not necessary for the photographer to move backwards even when shooting space is limited, for instance, when photographing through a wire mesh fence at a zoo. So-called “zoom creep” is impossible because the overall length never extends. Furthermore, the design provides a very robust and sturdy feeling, and the non-rotating front element makes the use of polarizing filters much easier.
- High-speed Dual MPU (Micro-Processing Unit) control system delivers responsive autofocus performance plus outstanding VC (Vibration Compensation) image stabilization
The Dual MPU system includes two high-performance MPUs (micro-processor units) dedicated to VC processing and lens system control. Both MPUs have a DSP (Digital Signal Processing) block that provides high-speed digital signal processing, improving the computing power of the entire system. This new control system achieves high-speed and precise AF performance as well as assured VC effects.
Excellent autofocus performance
Model A034’s AF drive system uses a USD (Ultrasonic Silent Drive) ring-type ultrasonic motor for outstanding responsiveness and to ensure fast, precise focusing. Plus, the new zoom is equipped with a Full-time Manual Focus override mechanism that enables a photographer shooting with AF to instantly make fine manual focusing adjustments without switching the AF-MF mode switch.
Outstanding vibration compensation effects
The new A034 is equipped with Tamron’s proprietary VC system and achieves the CIPA image stabilization performance level of 4 stops.* Even in low light or with slow shutter speeds, photographers can enjoy shake-free handheld shooting with ease and comfort.
*CIPA Standard Compliant. For Canon: EOS-5D MKIII is used; for Nikon: D810 is used.
- Fluorine Coating
The surface of the front element is coated with a protective fluorine compound that has excellent water-and oil-repellant qualities. The front surface is easier to wipe clean and is less vulnerable to the damaging effects of dirt, dust, moisture or oily fingerprints, allowing for much easier maintenance. The coating also provides an enhanced level of durability, and will sustain its effectiveness for years.
- Moisture-Resistant Construction
Seals are located at the lens mount area and other critical locations to prevent infiltration of moisture and/or rain drops to provide Moisture-Resistant Construction. This feature affords an additional layer of protection when shooting outdoors under adverse weather conditions.
- Compatible with Tamron teleconverter
The new lens is also compatible with the TELECONVERTER 1.4x (Model TC-X14) and TELECONVERTER 2.0x (Model TC-X20), which increase the focal length of the lens to 1.4 times and 2 times the original, respectively. Both teleconverters are carefully designed and constructed to provide outstanding high image quality.
Note: For more detailed information about teleconverters, please refer to the Tamron website.
Changes in zoom range when used with 70-210 mm F/4 Di VC USD (Model A034)
|Mounted on 35mm full-frame DSLR camera||Mounted on APS-C format DSLR camera|
|Without teleconverter||70-210mm||Approx. 109-326mm|
|With 1.4x teleconverter*2||98-294mm||Approx. 152-456mm|
|With 2.0x teleconverter*2||140-420mm||Approx. 217-651mm|
Changes in magnification ratio when used with 70-210mm F/4 Di VC USD (Model A034)
|Maximum Magnification Ratio|
|With 1.4x teleconverter||1:2.2|
|With 2.0x teleconverter||1:1.6|
Available focusing mode when used with 70-210mm F/4 Di VC USD (Model A034)
|When using viewfinder||When using live view mode||F-number|
|With 1.4x teleconverter||AF Possible||AF** Possible||F/5.6|
|With 2.0x teleconverter||AF* Possible||AF** Possible||F/8|
* Autofocus functions normally on any camera that offers F/8 autofocusing (see your camera’s instruction manual for your camera’s ability).
** Subjects with low contrast and/or luminosity values can sometimes result in out-of-focus images.
- Compatible with TAMRON TAP-in ConsoleTM, an optional accessory
The new A034 is compatible with the optional TAMRON TAP-in Console, an optional accessory product that provides a USB connection to a personal computer, enabling users to easily update a lens’s firmware as well as customize features including fine adjustments to the AF and VC.
- Optional tripod mount compatible with Arca-Swiss style quick release plates
For rapid attachment to a tripod, an Arca-Swiss style tripod mount is available as an optional accessory. Featuring a hinge-type ring section, connection is easy even when the lens is mounted on a camera. To maximize the advantages of the small and lightweight F/4 zoom lens, the tripod mount is made of lightweight, sturdy magnesium alloy.
- Electromagnetic diaphragm system now used also for Nikon-mount lenses
An electromagnetic diaphragm system, which has been a standard feature for Canon-mount lenses, is now employed in Nikon-mount lenses.* More precise diaphragm and aperture control is possible because the diaphragm blades are driven and controlled by a built-in motor through electronic pulse signals.
*Available only with cameras compatible with the electromagnetic diaphragm
(D5, D4s, D4, D3X, Df, D850, D810, D810A ,D800, D800E, D750, D600, D610, D300S, D500, D7500, D7200, D7100, D7000, D5600, D5500, D5300, D5200, D5100, D5000, D3400, D3300, D3200, D3100). (As of January 2018; Tamron)
Story Contributed by Tamron
Carolyn Hutchins’ very first camera was a hand-me-down Canon AE-1 from her parents, which she used in high school to learn the basics of photography. It wasn’t until 10 years or so after she’d graduated, however, that she started taking her picture-making more seriously. “I’m really into hiking, so I started packing my camera when I went on my nature walks,” she says. “Then I began volunteering with the Osceola County Camera Club, where I met and interacted with a bunch of experienced photographers. Surrounding myself with people who were much better photographers than I was, and being able to learn from them, was a great help in advancing my own skills.”
Today, Carolyn explores nature and wildlife, camera in hand, both near her home in central Florida and when she visits family in West Virginia. Her proximity to Florida’s Space Coast (where she photographs the launches she includes in her “Flying Machines” portfolio) and her job at Orlando’s Gatorland offer her an abundance of convenient photographic opportunities.
Carolyn taps into two Tamron lenses for her wildlife work: the SP 35mm F/1.8 VC and the 18-400mm VC, which she recently acquired. “The 35 prime is what I use mostly for landscapes and when I need as much light as I can get, which the F/1.8 maximum aperture helps immensely with,” she says. “I also love how sharp that lens is.”
As for the 18-400, Carolyn mainly appreciates the versatility of its focal-length range. “When you’re around captive wildlife, you don’t want to freak the animals out by putting a noisy camera right in their faces,” she explains. “And when you’re in the wild, you don’t want to jeopardize either the animals’ safety or your own. The 18-400 allows me to keep a comfortable distance from my subjects.”
The Vibration Compensation feature on both lenses helps ensure sharp images, as Carolyn rarely brings along a tripod unless she’s doing landscape photos. “I tend to especially use the VC when I have the zoom pretty far out, like at 300mm or 350mm, because I’m terrible at balancing,” she says. “It helps me keep camera shake out of the picture so I get the sharpest photos possible.”
Gatorland has proven to be especially fertile photography ground for Carolyn, and she often brings her camera to work to see what creatures she can capture. “It’s important to have patience when staking out my subjects,” she says. “I have to approach them very slowly, or else I’ll scare them. I once sat in the same spot for almost half an hour watching one particular dragonfly.”
Her technique is often to simply act distracted. “If an animal sees you walking straight up to it, most of the time it won’t hang around,” she says. “But if you walk really slowly, maybe focusing on something else or looking at the ground by your feet like you dropped something, it will make you look less intimidating, and it will be less likely the animal will scurry away.”
Carolyn’s approach to her wildlife photos: “I like to create images that make people think,” she says. “Images should tell a story. Often, that means showing the animal or bird actually doing something, whether that’s hunting, preening, feeding, building a nest, or even interacting with other wildlife.”
18-400mm at 250mm, F/6.3, 1/1600th sec., ISO 200
18-400mm at 65mm, F/7.1, 1/1600th sec., ISO 100
18-400mm at 350mm, F/6.3, 1/640th sec., ISO 200
18-400mm at 300mm, F/6.3, 1/1000th sec., ISO 200
Each year, staff members at Gatorland collect alligator eggs scattered around the property, letting them incubate until they hatch in August and September. “The keepers are really amazing—they watch these eggs and keep them at the right temperature until they’re ready to break open,” she says. “Then, once they hatch, we put them in their own pens so they’re protected and won’t be picked off in the wild by birds. Eventually they’re old enough to go out and hang out by the big lake on their own.”
35mm, F/1.8, 1/640th sec., ISO 800
18-400mm at 122mm, F/7.1, 1/1250th sec., ISO 200
“Besides zooming in tight, I also converted the photo, which I shot in RAW, to a high-key black-and-white image in Photoshop,” she says. “I feel like that helped enhance its features and also to camouflage the glove it’s sitting on and the ID band around its feet, which you can see if you look closely. Plus, by converting to black and white, I could best capture the contrast of its stripes and patterns, as well as accent the owl’s eyes more—they’re so beautiful and piercing. That’s why I prefer to shoot in RAW, as it allows for more control like this in post-production.”
Seeking out a clean background that showcases the animal’s natural environment also helps eliminate pesky distractions. “Birds look great with the sky behind them, while alligators look great in swamps,” Carolyn explains. “I like having a natural-looking background, so I tend to stay away from anything that would have straight lines or bright colors, like fences or barriers. I basically try to get low and get the sky in the background, or get high and shoot down. That usually eliminates much of the extraneous.”
18-400mm at 80mm, F/7.1, 1/1000th sec., ISO 160
18-400mm at 145mm, F/5.6, 1/200th sec., ISO 400
Carolyn snapped a photo of this panther, one of two resident panthers at Gatorland, through a solid plane of plexiglass. “That can make reflections really tough to get around,” she says, though she managed to do so in this case. “Many times the panthers will lounge on the deck, but I didn’t want the deck in the background, so I caught the panther on the ground here, which looked more natural to me.”
For those interested in trying their own hand at wildlife photography, Carolyn offers one main piece of advice. “Keep shooting, and check out all of the locales around you for possibilities,” she says. “I visit a lot of parks, forests, and conservation areas. And I strongly believe in visiting the same places more than once, at different times of the day and year, and in different weather conditions. Be respectful, and pay particular attention to things like migration patterns, nesting areas, and feeding locations to get a grasp on your subjects’ habits. Plus, don’t forget to talk to people. Forest and park rangers can be extremely helpful in giving you tips about the local wildlife that will enhance your photography.”
To see more of Carolyn Hutchins’ work, check out her website.
How’d You Get that Shot?
Story Contributed by Tamron
I took this photo at Nitro Circus, an “action sports collective” in Bakersfield, California. It’s one of the biggest action-sports events in the country, featuring BMXers, freestyle motocross stars, skaters, even scooter athletes—all the top guys out there to show the crowd their best, most daring tricks. I was invited out there by my buddy James Foster, whom I started racing cars with a couple of years ago. James is a professional BMX rider and recently won a gold medal at the X Games.
Because I have a media pass, I get free reign, more or less, on where I want to stand. I had originally set my camera up on a tripod to photograph the BMX jump, which is a smaller jump that you can’t see in this photo here. As the day started coming to a close, that’s when they brought in the motocross jumpers—and I had to quickly adjust to capture this shot.
I knew I wanted the composition to be super wide to capture the full crowd with the stadium lights backlighting the rider, so went as wide as I could go, to 10mm, using the new Tamron 10-24mm Di II VC lens. I hoped to show how huge that in-air trick was—my goal was that the final image would make the viewer feel like he or she was part of the crowd. That unreal sunset, which I got lucky with, simply put the photo over the top.
When they wrapped up the BMX jumps and brought on the motocross performers, I literally had no time to adjust the settings I’d had programmed for the BMX jumps. I simply grabbed my tripod and moved it up to the other jump as quickly as I could. I had just enough time to make sure the image was composed the way I wanted it. My aperture was set to F/8, and my shutter speed at 1/500th of a second. I set it on auto ISO because with the clouds and changing light during the day, I needed the auto ISO to compensate a bit. I knew those settings would work to freeze the action; I just hoped it would be in focus.
Speaking of focus, locking it down was another challenge. I use manual focus and then lock the focus ring down with tape so it doesn’t move. However, when the object I’m trying to focus on is going to be extremely high in the air, it’s hard to pick a focal length that will lock down the focus exactly how I want it to be. Even when I lock it in at infinity, it doesn’t always come out the way I hope. What I do in a case like this is pull the camera back and guesstimate: I’ll point it at something else, like a ramp or a light or something high up in the air, in the same general vicinity where I think my subject will end up when he jumps. Then I’ll lock the focus there and tape it before putting the camera back on the tripod and composing the image.
I triggered this shot remotely. I was about 150 feet to the left of the remote camera, shooting into the sunset. [Check out the video here to see a short snippet of how Daniel triggered his remote camera.] Now typically, if I were shooting through the camera myself, I’d wait until the motocross rider was in the air before I’d trigger the camera. But for a shot like this, where I’m using a remote Pocket Wizard, I trigger it to shoot right before the rider hits the jump. If I wait until he’s in the air like I usually do, he’d already be gone.
In post-production, I dodge and burn a lot, and I pulled out the shadows to bring the rider up, but that’s pretty much it. I didn’t have to go too crazy during the editing process, because everything just came together so perfectly. I was extremely pleased with how sharp this image came out using the Tamron 10-24.
Hernan Rodriguez uses the Tamron SP 24-70mm f/2.8 Di VC G2 & SP 70-200mm f/2.8 VC G2 lenses to capture the finest sides of a professional female cycling champion, making it more than just about the bike.
Story Contributed by Tamron
Meet Scotti Lechuga: Professional cyclist, wife, mother of two beautiful 6 year old twin boys, fitness coach and coffee addict. She is one of the few mothers in the sport of professional women’s cycling.
Working as a Los Angeles based commercial portrait photographer my work spans from personal commissions to celebrity and editorial assignments. When I was selected to photograph Scotti, it was not merely for my style and artistic vision but also because I shared a deep passion for cycling, stemming from the many years racing in the elite category. “I believe you will understand where I am coming from”, shared Scotti, and that is what essentially sealed the deal.
Setting the Stage
Since Scotti lives in Arkansas, all the preliminary planning and concepts were discussed over the phone and through emails. Scotti was very direct on some specific shots she wanted to capture from the session. “The rest I leave to your artistic and creative interpretation”, she added. As usual, I created “mood-boards” which displayed the wardrobe, lighting style, studio backgrounds and environmental locations for each shot. This is collaboration between photographer and subject, so I had Scotti email me 15 inspirational pictures she admired. This step also helps ensure the photographer is on the same page as the client. Once Scotti reviewed and approved the boards, we both had a solid idea of what direction we wanted to go with the photo shoot. I also explained to Scotti that these were for reference and inspiration. Many times during a shoot, you might find something that works better, or head in a totally new direction.
One thing that was certain though, was that we were going to shoot many changes and looks. A classic vintage look, two sophisticated fashion looks, a hybrid shot of cyclist meets fashion, two looks that revealed Scotti’s inner person, and of course, two looks with Scotti and bike. She also arrived with two beautiful carbon fiber bike frames granted by her professional sponsor. This one I thought we would have fun with and make it more of a conceptual shot. She agreed.
For the most part, I used the Tamron SP 24-70mm VC, for the versatility of its zoom range, which allowed me to cover the various shots we had planned. All except for the tight sophisticated beauty shot, in which I used the Tamron 90mm. I usually will use the Tamron 70-200 for the majority of my fashion work, but since I was shooting full length and ¾ shots combined with a bike and frames, I thought the 24-70 would be a better fit. This lens alone would also cover that 45mm – 50mm range, which is great for full-length fashion and environmental portraits. I also had just received the new lens two days prior, so I was very excited to see the new added features and upgrades. I was shooting many setups with both strobes and continuous lighting, so the lens would have to perform well through the varying f/stops. The fast f/2.8 would also assure the option of creating beautiful creamy backgrounds, and keeping the focus on Scotti.
One thing I find concerning or rather important when shooting fashion and portraits with continuous lighting, is finding the best camera setting combination allowing me to create clean sharp images. You are bumping up the ISO, dragging the shutter speed to very slow speeds, or opting to use a tripod, which sometimes can disrupt the flow of the photo shoot. This mid-size powerhouse lens performed way beyond my expectations. It allowed me to keep the ISO to a minimum of 100, while relying rather on the Vibration Compensation feature to compensate for the low light. I found myself easily dragging the shutter speed 4 stops, while going hand-held to 1/15th of a second on Scotti’s Vintage setup, which was shot with one “hot-light”.
Tamron was the first in the market to have a vibration compensation option for a 24-70mm lens, and this “next generation” G2 has just gotten better. With the quick focus, even under low-lighting conditions, I was able to work freely with Scotti, covering a range of poses as we moved and talked throughout her session. This allowed me to capture honest and less contrived expressions. It is a practice I use which can be helpful to both portrait and fashion photographers.
It Takes A Team
Leading up to the shoot, I usually start by building up my core team, which is integral to the success of the photo shoot. They consist of makeup artist, hairdresser, wardrobe specialist and a personal assistant. This assistant will sometimes work on specific needs I might have and will also delegate certain instructions to the rest of the assistants when they may be needed. Certain tasks might involve shopping, catering, music, grip, and more.
Prepping For The Shoot
Once we agreed on the storyboards, the next step was preparing the stage for the various setups. This is not any different to when I shoot my celebrity portraits. This preparation is extremely important as it helps keep a constant flow throughout the day, and it also leaves less room for error. During this process, I will usually test my equipment along with my lighting gear and make sure everything is working and up to par. As far as lenses go, from my years of experience, I will usually know which lenses I will be using. In this case, since we were shooting in that mid-range focal length, I was very certain the Tamron 24-70 would be all I’d need for the session. I also buy new batteries for all of my triggers, and I pre-cut any Rosco filters for the shots that will be customized for the use of color. I make sure all of my digital media cards are formatted and ready to shoot. If I am shooting tethered, I pretest to make sure all communication channels are working. One last thing I do the day before the shoot is to create a “Call Time” sheet which specifies everyone’s contact information, location of shoot, everyone’s arrival time and lunch break. This can be a time saver and a lifesaver as well.
Step 1: The first step I take is to breakdown the storyboards into groups that will have the same type of lighting style. Here I can also determine further if it will be grouped with flash or continuous lighting setup. I usually will pre-test the day before and I also will have an accompanying notepad with settings, including ISO, exposure and color filter selection noted along with custom white balance notes. I might also keep a custom white balance CF card for each setup, which allows me to keep consistent color from set to set.
Step 2: Here I determine the background selections for each setup and the accompanying wardrobe, whether casual or upscale. I usually will use a wide range of solid colored seamless paper from Savage Universal. In my opinion it keeps the focus on the subject and maintains a sense of timelessness. I will also use one setup for a classic portrait appeal, using a custom painted canvas by www.seamless.com. This background will usually be set back far enough from the subject, and shot with a shallow depth of field. I usually will shoot this at f/3.2. I also have a setup for black and white, which will have a higher lighting ratio to create more contrast and pop.
Step 3: In my opinion, this is the most important point to note. Make the client as comfortable as possible. Not only physically comfortable in the studio, but just as important is gaining the trust of your subject. Usually everyone’s a little apprehensive about that initial shot. This was Scotti’s first professional photo shoot, so we dialogued a lot and I made sure she was not feeling rigid throughout her shoot. The dialogue helps the subject get out of their headspace, where they might tend to overthink things. This will translate to very rigid posing. The tendency is for the subject to usually go to the “cliché” hand on the hip pose. I will tend to pose less and let the subject fall into their natural body language expression. I just then slightly refine the pose by repositioning hands and feet, or head tilt. As you will see in the example images of Scotti, her expressions are natural and her poses are fluid.
A Pro On And Off The Bike
We covered multiple wardrobe changes for Scotti, so I will share some of the standout images of the session, and the specifics of the shot.
Tech Notes: In all of the setups where flash was required, I used a Dynalite Kit, which consisted of 3 power packs. 1 RP1600, 1 MP800, and 1 MP400, in combination with the RoadMax Series Heads and the SR3200 Ring Flash. 2 Portable Baja’s were used on location.
Setup 1. Was our “Ice-breaker” Shot. I wanted to have Scotti be as natural and comfortable as possible. For wardrobe we selected something a bit understated as to let her expressions dominate the portrait. I had Scotti wear a free flowing white tank top and black fitted athletic pants. This allowed her to show some of her fitness as well as her personality. Her low cut boots gave the outfit a fashionable appeal.
SP 24-70mm, 50mm, f/6.3, 1/125 sec, ISO 125
We began in a white studio cove and lit the background with 4 flash heads. Two bare bulb flash heads were placed one on top of the other and bounced off of a V-Flat on each side, for an even spread of light. All four lights metered f/11 on the background. This was 1 EV above the key light. The key light was a large Westcott Zeppelin Parabolic without diffusion. This light metered f/8. For fill, I used two flash heads placed in a reflective umbrella directly behind me on each side. This was a combined exposure of f/7.1.
The Tamron 24-70mm allowed me to capture a series of shots that varied in focal length. Most often I use the Tamron SP 70-200mm f2.8, but by using a shorter focal length, I was able to stay closer in proximity to Scotti, which allowed us to interact more intimately. It’s great when you also need to direct the subject through a variety of poses. I was also able to quickly shift between full-length shots, to ¾ horizontals for an asymmetrical look, which gave us the option of using it as a website banner.
SP 70-200mm, 11mm, f/8, 1/125 sec, ISO 125
Setup 2. The second shot was a variation of the first setup. By placing a black V-Flat directly behind Scotti, I was able to quickly switch to a more classic sophisticated look. The lighting setup was kept exactly the same. I had Scotti change into a cobalt blue blouse, which really made her eyes stand out. I wanted this series of images to display her confidence and strength while still showing her femininity. Nothing changed in relation to lighting and exposure. This made for a quick transition with a completely new look for Scotti.
SP 24-70mm, 63mm, f/7.1, 1/125 sec, ISO 125
Setup 3. The next shot was also setup to have an easy transition, with a slight lighting variation and background change. A quick setup of a Savage Gray seamless paper on stands was placed behind Scotti. The key light was kept the same with the Westcott Zeppelin Parabolic. We kept the same distance and power to maintain consistent lighting at f/8. I also wanted to create an overall open fill, so instead of using the two umbrellas for fill, I used a 72”x72” Westcott Scrim Jim in its place. I simply just placed two Dynalite flash heads set far enough behind the scrim, to create my fill using the full size of the scrim. This light quality was smooth, similar as to a large bay window. It also gave me just enough detail and separation from a black bike against a gray background. Since this setup was to be shot full-length with Scotti’s bike, we needed to make sure we had plenty of space around the scene, as to create a clean image that could be used for advertising or editorial purposes. Most photographers make the mistake of viewing the shot through the lens, and crop in too tight. This limits the image from being used for multiple purposes. You also have to make certain the transition of light onto the subject and background are smooth and consistent.
SP 24-70mm, 50mm, f/6.3, 1/125, ISO 125
The Tamron 24-70mm f/2.8 was the best lens option for creating this series of shots. I was able to choose my angle of view, and varied my focal length from 45mm-70mm range for these particular shots. Since the bike was positioned behind Scotti, I also wanted to secure an accurate perspective. I also captured tighter shots by simply walking closer to Scotti, while maintaining my focal length at 70mm. This series of images were some of my favorite shots of Scotti. It presented her as she truly is – A female professional cyclist with a great sense of fashion.
Variation – Since the background and lighting style of this setup covered many looks we had storyboarded, I simply had Scotti jump into two more changes to keep the flow of our day fluid. The wardrobe, posing and expressions are what varied for these shots.
I had Scotti change into a fun expressive outfit to show off some of her funk and “cool” side. Most people might think female cyclists don’t have a life outside of their bikes, or just don’t have a good sense of fashion, but Scotti was the complete opposite. She was fun, possessed a great sense of fashion and was very assertive in her choices. I wanted to show some of that in this next series. I directed Anthony, my makeup artist, to create a bolder look by adding more depth to her eyes, and a bold red lip color. Her hair was also pulled back into a stylish knot. For wardrobe, Scotti changed into jeans with a black sports top, and layered on top was a white mesh athletic jacket that completed the look. I took a series of ten quick shots, which completed this wardrobe change.
SP 24-70mm, 44mm, f/8, 1/125 sec, ISO 125
The Tamron 24-70 rendered amazing accuracy on the representation of skin tones. To any portrait, beauty and fashion photographer, that is the number one objective. Making sure the color balance is accurate, and the dynamic range in the skin carries enough latitude. I was very impressed. I am sure you can find a lot of literature on these specs for the 24-70, but in my testing, I am sharing this through these portraits.
Setup 4. The next shot was to capture Scotti the “mother.” Not much change here again. Since this shot was Scotti and her twin boys, all I needed to do was to pull back the large parabolic to allow more spread of light onto three subjects. I also increased the power on my Dynalite pack to compensate for the loss of light. I took a final meter reading to f/11 for light consistency.
SP 24-70mm, 48mm, f/6.3, 1/125 sec, ISO 125
My Tamron 24-70mm was quick to focus and also gave me the ability to adjust my focal length constantly. I turned off the VC feature for most of my studio shots, since the flash was enough to keep images sharp and my shutter speed also was high enough to keep tack sharp images.
NOTE: When shooting under mixed lighting conditions, continuous lighting and natural light, I will keep the Vibration Compensation on. Though I will be using flash, I also keep my shutter speed very low to allow ambient exposure. The speeds might vary from 1/15th of a second to 1/60th, depending on the effect and lighting conditions.
I directed Scotti to just have fun with the boys. “Let them hug you, hold onto you, kiss you” I instructed her. I didn’t want anything posed or contrived, so by the constant movement and interaction with her boys, it gave us a great variety of portraits and kept it fluid and organic. By pausing and directing my subjects to pose might have stopped a natural moment from occurring. As a photographer you need to discern when to pose your subjects and when to allow them to just be expressive.
This was really fun for all of us!
Setup 5. Now we step into our fashion segment with Scotti. From our storyboards, we had determined three specific fashion looks. One a vintage change, another a sophisticated look and lastly was a bolder look incorporating color and contrast.
Vintage. Scotti brought a classic off-white vintage dress, which I thought was perfect for creating a 1940’s style portrait. Hard light, deep shadows with high contrast. To replicate this period, we started with another hair and makeup change. The stylist created a period hairstyle with tight waves of hair pinned closely together. This also framed her face nicely. The makeup contoured her cheeks and a deep rose lip color was used instead of red.
SP 24-70mm, 48mm, f/8, 1/125 sec, ISO 125
With the varying lighting scenarios we had set to shoot, I needed a lens that would help control camera shake, especial when shooting under lower-light conditions. The Tamron 24-70mm Vibration Compensation (VC) technology, which allows photographers to shoot as many as five shutter speeds slower than usual when shooting hand-held, allowed me to confidently capture every shot under constantly changing lighting conditions, even with low ambient and continuous lighting.
I started with the same Savage gray seamless paper, which kept the focus on Scotti and also worked well for black and white conversions. To create that classic Hollywood style portrait, we decided to use just one “hot-light”, just like they did in the Ol’ Days. I really never use these lights as they tend to get extremely hot and are a bit cumbersome, but there was one sitting around the studio, and I thought I’d give it a shot. Because of the extreme heat, we shot this setup in just five minutes. I clipped on a set of barn doors to direct the light.
While Scotti was in makeup, I turned on the light, did a quick white balance with a SpyderCHECKR gray card, and uploaded it as a custom white balance. The Kelvin for the light was 3200.
Now this is where the Tamron 24-70mm VC is extremely beneficial. With the newly dedicated MPU (micro-processing unit) solely for Vibration Compensation, you have the flexibility of using much slower shutter speeds with the stabilization performance level of 5 stops.
Due to the heat emitted from the light and to make our subject confortable, we varied the distance of the light to the subject, which also varied our exposure settings. For minimal noise I kept the ISO set at 100, and relied more on the VC feature to compensate for the slow shutter speed. We shot this series in the 1/15th – 1/50th of a second range at f/3.2. The slow shutter speed also allowed me to create a lot of detail in the fabric shadows by picking up some of the weak ambient light for fill.
Bold Fashion. In our storyboards, I had diagramed a lighting setup with a very specific look we were hoping to create. When I mention, “hoping”, it’s because we had not tested. Most often with my lighting experience, and my familiarity with my equipment and modifiers, I usually am close to the mark. Sometimes it only takes small adjustments, or maybe it’s a starting point for something even more fantastic. Without my sketchpad though, it is very difficult to just arrive at these types of shots.
The inspiration I took from a 1940’s fashion image, which had a high-contrast lighting style. I decided I would light this with a hard and directional light source. For my key light I used a bare Dynalite flash head with a sheet of Rosco Opal diffusion paper to minimize some of the brightness and hard light edge. After a proper white balance, I also added a Rosco Calcolor 15 Cyan filter to create a cool mood. The light was positioned from the side and relatively high up for a more dramatic effect. For the background, I used two more Dynalite flash heads with 36” black and white umbrellas, bounced onto the same Savage gray seamless paper. To create a more graphic image, we added a Rosco Calcolor 60 blue filter on each light. This along with the bolder makeup added on Scotti created our take of a 1940’s vintage fashion look.
SP 24-70mm, 53mm, f/8, 1/125 sec, ISO 125
Fast and Accurate. Under these low-light studio conditions, the Tamron 24-70mm excelled in capturing focus even after focal length readjustments. This was very apparent in our bold fashion shot, where we were only able to focus with weak modeling light in a dark studio setting. This is in part due to the embedded DSP (digital signal processing) blocks that enable high-speed digital signal processing. We were able to achieve quick responsiveness from the camera’s AF selection point to the lens.
Class and Sophistication. This is how I can describe the last look in this series. Scotti stepped out of wardrobe in a black elegant sheer blouse. Nothing overstated but none-the-less, with a timeless appeal. Her hair was pulled back, which gave notice to the added jewelry Scotti displayed, and a touch of blue eye shadow was added to pronounce her beautiful blue eyes. To add to the timeless appeal, I thought it appropriate to shoot on a white background, and allow the light falloff to add the right amount of depth. I decided to shoot with a Savage Translum white paper roll, which is not 100 percent opaque, but it’s rather more of a velum translucent paper, allowing me to place a flash head behind the paper roll. This created an extra kick of light on the background but not obvious as if I were to use a spotlight directly in front of the background.
SP 70-200mm, 111mm, f/8, 1/125 sec, ISO 125
The lighting was very tight and precise without much movement allowance for my subject. We spent four hours on setup to construct specific lighting characteristics from this look. I wanted to create a lighting style between a classic portrait and the specular quality you might see in fashion photography. I specifically wanted the light focused on the front plane of her face and graduating darker above her forehead. I also did not want an obvious spotlight effect either.
One thing I found impressive about the Tamron 24-70mm was the flare and ghosting control it offered. The multiple-layer coating techniques of the lens provided superior anti-reflection performance, especially in backlighting portraits as in this particular portrait. I can also see how this lens would be a perfect fit for any product photographer, as it also captured Scotti’s ruby and diamond accessories with sharpness and clarity. Something most commercial photographers strive to accomplish in their work. This is attributed to the new specialized, high quality glass elements.
For the main light I used a Dynalite flash head with an18” beauty dish, fitted with a grid and fired it through a Westcott Omega reflector. The shape of the reflector served as a gobo to create the shadow around the face, while keeping the brightness in the center of the face. I also used multiple black boards to control the light falloff and block direct light from striking the lower part of Scotti’s dress. The main light was metered at F/11, four feet from my subject. As a fill light, I used two 36” white and black umbrellas metering F/5 each. I varied the contrast throughout this setup by using either one or two fill lights. The fill was set to the left and right of my subject to create non-directional open fill.
Money Shot. From all of our shot storyboarded, this is the one shot Scottie was counting on as her money shot. She wanted to create an avante-garde fashion shot using her sponsor’s bike frames, which would be able to be used for commercial advertising purposes. The lighting we used was the same, but we added a Dynalite Ring Flash set at a low angle for specular fill. This light was metered 3 stops less than the main light. We also switched our background to black velvet, which really made the frames standout. Scotti also had a makeup change to a bolder and graphic look, adding bright orange eye-shadow and blush to match the bicycle frame.
SP 24-70mm, 70mm, f/7.1, 1/125 sec, ISO 125
The Tamron 24-70mm is such a sophisticated lens and in a class on its own.
ISO 100, F/8, 1/15 sec 18mm
ISO 400, F/9, 1/640 sec, 850mm
When Marcie Reif’s daughter was born, she intended to take up photography as a way to document her child’s early years. “I was a teacher and worked with kids all of the time, so taking pictures was a fun diversion,” she says. She figured she could earn extra money on the side taking photos of kids, but as she got better at it, her side venture started growing. A few years in, Marcie finally decided to quit her teaching job and started her business as a family, newborn, and lifestyle photographer based in Atlanta.
On the flip side, Marcie also became involved with Clickin Moms, an organization dedicated to female photographers at every skill level. “Taking pictures of my kids as a hobbyist, especially down by the beach, is what grabbed the attention of that group,” she says. “Every time we went down to the water, I’d rent new lenses or a different camera—always looking for something new to play with.”
Marcie and her family recently took a Disney cruise—right as other families are also starting to plan their winter vacations to warmer climes—and she brought the Tamron SP 15-30mm F/2.8 VC wide-angle lens with her on her trip. “It’s such a versatile lens for a vacation like this, where we’re carousing on the cruise ship and on the beach,” she says. “This lens lets me capture the kids as they’re playing or otherwise entertaining themselves, with a good portion of their environment in the background; after all, you want to remember where you went on vacation! I especially like this lens because it’s not intrusive, meaning my kids are generally more cooperative in terms of letting me take photos.”
The lens is also a stellar performer in a variety of lighting situations, which is crucial when you’re constantly on the go on vacation. “Of course I love shooting at the so-called golden hour, but that’s when you might be having dinner or your kids are tired after a long day in the sun,” Marcie says. “The 15-30 performs well even during midday and nighttime scenes. It’s liberating to not have to wait for a certain time of day to shoot, ensuring you don’t miss a single moment of your trip.”
Marcie also appreciates the lens for the creativity it allows her on the fly. “When you’re on vacation, you obviously want to capture the memories for your photo album, but I also find myself playing as if I were an artist,” she says. “I really like the 15-30 because it lets me experiment with light and colors so effectively.”
A prime example of the 15-30’s performance was a photo of Marcie’s son snorkeling in the clear waters of Castaway Cay, Disney’s privately owned island. “I knew the lens would be able to capture the sky, the water, and all of the colors beautifully,” she says. “It almost looks like it’s not real. I barely had to edit this image afterwards. The only thing I did was add some contrast and a bit to the blacks. I also removed some people from the photo to make it appear like we were there by ourselves.”
15mm, F/2.8, 1/4000th sec., ISO 200
30mm, F/3.5, 1/800th sec., 200 ISO
15mm, F/3.2, 1/1600th sec., ISO 200
30mm, F/2.8, 1/2500th sec., ISO 250
30mm, F/2.8, 1/100th sec., ISO 1600
Marcie says the 15-30 is tailor-made for photos like the one she took of her kids and her friend’s two girls hanging out in the surf. “The very slight distortion on the wave that I get shooting at the widest end of the lens is what I’m drawn to,” she says. “It serves as a leading line of sorts. I also love the way the lens preserves the sky and how you see all of the color in the image from their bathing suits centered right in the middle. The only thing I would’ve changed about this image, if I’d had the time, is to keep the horizon from going through their heads. I usually try to keep an eye on that, by either crouching down or getting up higher, but I had to break that rule to quickly capture this moment.”
15mm, F/2.8, 1/6400th sec., ISO 250
15mm, F/4, 1/4000th sec., ISO 250
30mm, F/2.8, 1/60th sec., ISO 2000