Introducing the New Panasonic GX9 – Press Release

Panasonic is proud to introduce the LUMIX GX9, a sleek, compact new Digital Single Lens Mirrorless camera for everyone who wants to shoot vibrant, true-to-life, high quality images in their own creative way with excellent resolution, high contrast and impressive color reproduction.

The LUMIX GX9’s 20.3-megapixel Digital Live MOS Sensor without a low-pass filter and Venus Engine combine to drive maximum lens performance while rendering natural, high-precision images. The L.Monochrome D mode is newly added to Photo Style, making it easy to shoot detailed dynamic monochrome photos with emphasized highlights and shadows. Plus, Grain Effect can also be adjusted in all monochrome modes with Photo Style.

A 5-axis Dual I.S. (Image Stabilizer) in the LUMIX GX9 effectively suppresses blur. Combining an O.I.S. (Optical Image Stabilizer, 2-axis) and a B.I.S. (Body Image Stabilizer, 5-axis), the Dual I.S. compensates for a wider range of movement to enable blur-free photo/video shooting from wide to tele, even in low-light conditions.

A new wide screen LVF (Live View Finder) in the LUMIX GX9 tilts up approx. 90 degrees. With its high, approx. 2760k-dot equivalent, resolution and 100% color reproduction, this 16:9 LVF provides approx. 1.39x / 0.7x (35mm camera equivalent.) magnification and 100% field of view. Plus, the camera’s large 3.0-in., approx. 1240k-dot high resolution static-type touch monitor provides nearly 100% of field of view tilts upapprox. 80 degrees and down 45-degrees to enable shooting in high or low angle even easier.

The Contrast AF System in the LUMIX GX9 features DFD (Depth From Defocus) technology and excels in both speed and accuracy by exchanging digital signals between the camera and the lens at max. 240 fps*1, for ultra-fast auto focusing in approx. 0.07 sec*2. A range of extensive AF functions include Face/Eye Detection AF, Pinpoint AF, One-shot AF and advanced Low Light AF to enhance usability to comply with various shooting situations. Live View Boost makes it possible to check composition even in total darkness by boosting sensitivity just for live view.

The LUMIX GX9 records smooth, high-resolution 4K video in 3840×2160 at 30p or 24p in MP4. 4K PHOTO is easier to use in more creative ways with Auto Marking and Sequence Composition, two new additions to Post Focus, Focus Stacking, Light Composition and 4K Live Cropping.

*1 Contrast AF with DFD Technology works only with Panasonic Micro Four Thirds lenses.

*2 In AFS, at wide-end with H-FS14140 (CIPA).

Ultra HD 4K video and 4K PHOTO

With a high-speed sensor signal readout and engine processor, the LUMIX GX9 records smooth, high-resolution 4K videos in 3840×2160 resolution at 30p or 24p in addition to the Full-HD 1,920×1,080 60p videos with practical full-time AF. With this technology, LUMIX 4K PHOTO lets users capture perfect moments by extracting single frames from 4K burst files shot at 30 fps to save as 8-megapixel equivalent photos.

Choosing the best shots out of hundreds of 4K video frames is now easier with a newly added Auto Marking function. Auto Marking identifies the frame most different from others in the file to help minimize the time it takes to choose the best individual shot. A Sequence Composition function creates a stromotion image in-camera by synthesizing multiple images shot at fixed frame to produce a unique image of a subject’s motion without special retouching.

The LUMIX GX9 also includes Post Focus, a function selects an in-focus area even after shooting. Post Focus is helpful in situations such as macro shooting where strict focusing is required or for changing expressions by changing the focused subject. This capability combines high-speed, high-precision DFD (Depth From Defocus) auto focus technology and 4K technology. A Focus Stacking function adjusts depth of field after shooting by combining multiple images shot with Post Focus in the camera. Now users don’t need to focus strictly while shooting because they can create images with the defocus level they want or pan-focus simply by selecting the focus area after shooting — beneficial when shooting macro images of insects, small accessories and so on.

LUMIX GX9 also incorporates a Light Composition function, a new 4K PHOTO option. The camera synthesizes images by choosing and saving a brighter pixel to easily produce more dramatic images of fireworks or night scenery in-camera. What’s more, the LUMIX GX9 also enables 4K Live Cropping in video recording to realize stable panning or zooming. In panning shots, users just set the viewing angle to begin and end with for smooth panning imagery without using special equipment like a slider. And in zooming, users can set the after-zoomed viewing angle firs to ensure the subject is perfectly in the frame. The imagery of zooming is smooth because it does not move the zoom lens physically.

The LUMIX GX9 includes Bluetooth and Wi-Fi® connectivity for a more flexible shooting experience and instant image sharing with easy operation. Compatibility with Bluetooth 4.2 (Bluetooth Low Energy) enables consistent connection with a smartphone or tablet with minimum power consumption.

About motion picture recording / 4K Photo recording

  • – Use a card with SD Speed Class with “Class 4” or higher when recording motion pictures.
  • – Use a card with SD Speed Class with “UHS-I UHS Speed Class 3 (U3)” when recording motion pictures with [MP4] in [4K] or [4K PHOTO].
  • (SD speed class is the speed standard regarding continuous writing.)
  • – MP4 motion pictures with [MP4] in [FHD/30p] [FHD] [HD]: You can continue recording without interruption even if the file size exceeds 4 GB or 30 minutes in length, but the motion picture file will be divided and recorded/played back separately.
  • – MP4 motion pictures with [MP4] in [4K]:
  • – When using an SDHC memory card: You can continue recording without interruption even if the file size exceeds 4 GB, but the motion picture file will be divided and recorded/played back separately.
  • – When using an SDXC memory card: You can record a motion picture in a single file.
  • – When the ambient temperature is high or continuous recording is performed, the camera may stop the recording to protect itself. Wait until the camera cools down.

For [4K] video output, use an HDMI cable that has the HDMI logo on it, and that is described as “4K compatible.”

Photographing Wildlife in the Sunshine State (Story by Tamron)

Photographing Wildlife in the Sunshine State

Story Contributed by Tamron

Carolyn Hutchins’ very first camera was a hand-me-down Canon AE-1 from her parents, which she used in high school to learn the basics of photography. It wasn’t until 10 years or so after she’d graduated, however, that she started taking her picture-making more seriously. “I’m really into hiking, so I started packing my camera when I went on my nature walks,” she says. “Then I began volunteering with the Osceola County Camera Club, where I met and interacted with a bunch of experienced photographers. Surrounding myself with people who were much better photographers than I was, and being able to learn from them, was a great help in advancing my own skills.”

Today, Carolyn explores nature and wildlife, camera in hand, both near her home in central Florida and when she visits family in West Virginia. Her proximity to Florida’s Space Coast (where she photographs the launches she includes in her “Flying Machines” portfolio) and her job at Orlando’s Gatorland offer her an abundance of convenient photographic opportunities. 

Carolyn taps into two Tamron lenses for her wildlife work: the SP 35mm F/1.8 VC and the 18-400mm VC, which she recently acquired. “The 35 prime is what I use mostly for landscapes and when I need as much light as I can get, which the F/1.8 maximum aperture helps immensely with,” she says. “I also love how sharp that lens is.” 

As for the 18-400, Carolyn mainly appreciates the versatility of its focal-length range. “When you’re around captive wildlife, you don’t want to freak the animals out by putting a noisy camera right in their faces,” she explains. “And when you’re in the wild, you don’t want to jeopardize either the animals’ safety or your own. The 18-400 allows me to keep a comfortable distance from my subjects.” 

The Vibration Compensation feature on both lenses helps ensure sharp images, as Carolyn rarely brings along a tripod unless she’s doing landscape photos. “I tend to especially use the VC when I have the zoom pretty far out, like at 300mm or 350mm, because I’m terrible at balancing,” she says. “It helps me keep camera shake out of the picture so I get the sharpest photos possible.”

Gatorland has proven to be especially fertile photography ground for Carolyn, and she often brings her camera to work to see what creatures she can capture. “It’s important to have patience when staking out my subjects,” she says. “I have to approach them very slowly, or else I’ll scare them. I once sat in the same spot for almost half an hour watching one particular dragonfly.”

Her technique is often to simply act distracted. “If an animal sees you walking straight up to it, most of the time it won’t hang around,” she says. “But if you walk really slowly, maybe focusing on something else or looking at the ground by your feet like you dropped something, it will make you look less intimidating, and it will be less likely the animal will scurry away.” 

Carolyn’s approach to her wildlife photos: “I like to create images that make people think,” she says. “Images should tell a story. Often, that means showing the animal or bird actually doing something, whether that’s hunting, preening, feeding, building a nest, or even interacting with other wildlife.”

© Carolyn Hutchins
18-400mm at 250mm, F/6.3, 1/1600th sec., ISO 200
Carolyn often heads out to a wetlands preserve about an hour from her home to see what birds she can place in front of her lens. It’s there that she photographed this great blue heron while taking an early morning stroll near a popular feeding spot. “Like I mentioned earlier about the slow approach, that’s what usually works when you’re dealing with birds like these,” she says. “Many times, they’ll pick at their food first, so if you approach cautiously, you can get pretty close to them.”

© Carolyn Hutchins 
18-400mm at 65mm, F/7.1, 1/1600th sec., ISO 100
Many of her photo ventures take place at the Avian Reconditioning Center in Apopka, a rehabilitation and falconry venue for birds of prey. For her photo of a red-tailed hawk taken at the center, Carolyn sat low to the ground behind the bird’s trainer to get the photo of the bird landing. “This hawk is injured and was being trained by a falconer to return to flight,” she says. “You can see the falconer’s glove stretched out and waiting. It took a few practice shots with the tracking so I could keep everything focused just right.”

© Carolyn Hutchins
18-400mm at 350mm, F/6.3, 1/640th sec., ISO 200
The gators, of course, are some of Carolyn’s main photographic draws at Gatorland, and one of the first photos she took with her 18-400 was of an alligator emerging from the water right outside her office. “I had only had the lens for about a week and had taken it to work with me for some practice,” she says. “Early one morning, I spotted this gator. I was able to zoom in to 350mm and fill the frame, getting really tight on its eyes.”

© Carolyn Hutchins
18-400mm at 300mm, F/6.3, 1/1000th sec., ISO 200
For Luther, a 14-foot-long American crocodile that’s the resident “alpha male,” Carolyn had more of a heads-up on when to capture him. “The American croc is an endangered species in Florida,” she explains. “We’re lucky to have two of them at Gatorland. Luther sits in this same place outside of my office almost every afternoon, like clockwork, usually with a female or two. On this particular day he was in the water sitting just right so I could capture his reflection.”

Each year, staff members at Gatorland collect alligator eggs scattered around the property, letting them incubate until they hatch in August and September. “The keepers are really amazing—they watch these eggs and keep them at the right temperature until they’re ready to break open,” she says. “Then, once they hatch, we put them in their own pens so they’re protected and won’t be picked off in the wild by birds. Eventually they’re old enough to go out and hang out by the big lake on their own.”

© Carolyn Hutchins
35mm, F/1.8, 1/640th sec., ISO 800
On the day Carolyn photographed this particular hatchling peering out from inside its half-broken shell, she happened to have her camera at work and was hanging out with some of the zookeepers. “This turned out to be my absolute favorite of all the baby photos I captured,” she says. “They hatch very quickly: In the very next frame, this baby’s entire head was out of the shell. One of the reasons I switched to the 35mm lens for this photo was that I didn’t want to shine a big light down on this newborn. With the 35mm, I was able to dial back all the way to the maximum F/1.8 aperture to let more light in.”

© Carolyn Hutchins
18-400mm at 122mm, F/7.1, 1/1250th sec., ISO 200
With captive wildlife, Carolyn often prefers to zoom in tight to help eliminate background distractions such as buildings, fences, and parked cars, which can change the feel of the final image. “Be prepared to move around and approach each situation independently so you can figure out which elements to get rid of,” she says. Eliminating such distractions was necessary for Carolyn in her picture of one of the rehab center’s great horned owls, though these particular distractions were located on the owl itself.

“Besides zooming in tight, I also converted the photo, which I shot in RAW, to a high-key black-and-white image in Photoshop,” she says. “I feel like that helped enhance its features and also to camouflage the glove it’s sitting on and the ID band around its feet, which you can see if you look closely. Plus, by converting to black and white, I could best capture the contrast of its stripes and patterns, as well as accent the owl’s eyes more—they’re so beautiful and piercing. That’s why I prefer to shoot in RAW, as it allows for more control like this in post-production.”

Seeking out a clean background that showcases the animal’s natural environment also helps eliminate pesky distractions. “Birds look great with the sky behind them, while alligators look great in swamps,” Carolyn explains. “I like having a natural-looking background, so I tend to stay away from anything that would have straight lines or bright colors, like fences or barriers. I basically try to get low and get the sky in the background, or get high and shoot down. That usually eliminates much of the extraneous.”

© Carolyn Hutchins
18-400mm at 80mm, F/7.1, 1/1000th sec., ISO 160
The sharpness and detail offered by the 18-400 is a big part of what’s made Carolyn a fan of this lens. It was on full display in her photo of this crested caracara, one of her favorite birds at the rehab center. “They look so prehistoric,” she says. “This bird I photographed has the biggest personality—it loves to play with its trainer’s cellphone whenever it hears the phone’s noises. One of the things I was trying to show here were the details in its feathers and face. When birds have very colorful feathers or eye-catching patterns, it’s awesome to focus in on all of those different visual elements.”

© Carolyn Hutchins
18-400mm at 145mm, F/5.6, 1/200th sec., ISO 400
That same detail was also clear in her photo of a Florida panther, down to each tiny hair follicle. “We have two main big-cat species in Florida: bobcats and Florida panthers, which are an extremely endangered species,” Carolyn explains. “The Florida Fish and Wildlife Conservation Commission estimate there are only about 200 left living in the wild.” 

Carolyn snapped a photo of this panther, one of two resident panthers at Gatorland, through a solid plane of plexiglass. “That can make reflections really tough to get around,” she says, though she managed to do so in this case. “Many times the panthers will lounge on the deck, but I didn’t want the deck in the background, so I caught the panther on the ground here, which looked more natural to me.”

For those interested in trying their own hand at wildlife photography, Carolyn offers one main piece of advice. “Keep shooting, and check out all of the locales around you for possibilities,” she says. “I visit a lot of parks, forests, and conservation areas. And I strongly believe in visiting the same places more than once, at different times of the day and year, and in different weather conditions. Be respectful, and pay particular attention to things like migration patterns, nesting areas, and feeding locations to get a grasp on your subjects’ habits. Plus, don’t forget to talk to people. Forest and park rangers can be extremely helpful in giving you tips about the local wildlife that will enhance your photography.”

To see more of Carolyn Hutchins’ work, check out her website

 

How’d You Get that Shot? (Story by Tamron)

How’d You Get that Shot?

Story Contributed by Tamron

 

Image by Daniel Schenkelberg

10mm, F/8, 1/500th sec., ISO 1000, with a Canon 70D

I took this photo at Nitro Circus, an “action sports collective” in Bakersfield, California. It’s one of the biggest action-sports events in the country, featuring BMXers, freestyle motocross stars, skaters, even scooter athletes—all the top guys out there to show the crowd their best, most daring tricks. I was invited out there by my buddy James Foster, whom I started racing cars with a couple of years ago. James is a professional BMX rider and recently won a gold medal at the X Games. 

Because I have a media pass, I get free reign, more or less, on where I want to stand. I had originally set my camera up on a tripod to photograph the BMX jump, which is a smaller jump that you can’t see in this photo here. As the day started coming to a close, that’s when they brought in the motocross jumpers—and I had to quickly adjust to capture this shot.

I knew I wanted the composition to be super wide to capture the full crowd with the stadium lights backlighting the rider, so went as wide as I could go, to 10mm, using the new Tamron 10-24mm Di II VC lens. I hoped to show how huge that in-air trick was—my goal was that the final image would make the viewer feel like he or she was part of the crowd. That unreal sunset, which I got lucky with, simply put the photo over the top. 

When they wrapped up the BMX jumps and brought on the motocross performers, I literally had no time to adjust the settings I’d had programmed for the BMX jumps. I simply grabbed my tripod and moved it up to the other jump as quickly as I could. I had just enough time to make sure the image was composed the way I wanted it. My aperture was set to F/8, and my shutter speed at 1/500th of a second. I set it on auto ISO because with the clouds and changing light during the day, I needed the auto ISO to compensate a bit. I knew those settings would work to freeze the action; I just hoped it would be in focus.

Speaking of focus, locking it down was another challenge. I use manual focus and then lock the focus ring down with tape so it doesn’t move. However, when the object I’m trying to focus on is going to be extremely high in the air, it’s hard to pick a focal length that will lock down the focus exactly how I want it to be. Even when I lock it in at infinity, it doesn’t always come out the way I hope. What I do in a case like this is pull the camera back and guesstimate: I’ll point it at something else, like a ramp or a light or something high up in the air, in the same general vicinity where I think my subject will end up when he jumps. Then I’ll lock the focus there and tape it before putting the camera back on the tripod and composing the image.

I triggered this shot remotely. I was about 150 feet to the left of the remote camera, shooting into the sunset. [Check out the video here to see a short snippet of how Daniel triggered his remote camera.] Now typically, if I were shooting through the camera myself, I’d wait until the motocross rider was in the air before I’d trigger the camera. But for a shot like this, where I’m using a remote Pocket Wizard, I trigger it to shoot right before the rider hits the jump. If I wait until he’s in the air like I usually do, he’d already be gone.

In post-production, I dodge and burn a lot, and I pulled out the shadows to bring the rider up, but that’s pretty much it. I didn’t have to go too crazy during the editing process, because everything just came together so perfectly. I was extremely pleased with how sharp this image came out using the Tamron 10-24. 

To see more of Daniel Schenkelberg’s work, check out his websiteFacebook, and Instagram

The Pretty Side of Cycling (Story by Tamron)

Hernan Rodriguez uses the Tamron SP 24-70mm f/2.8 Di VC G2 & SP 70-200mm f/2.8 VC G2 lenses to capture the finest sides of a professional female cycling champion, making it more than just about the bike.

Story Contributed by Tamron

 
Here is a brief glimpse into Scotti’s life, which will help set the stage to her personal timeline, shared in these captured images.

Meet Scotti Lechuga: Professional cyclist, wife, mother of two beautiful 6 year old twin boys, fitness coach and coffee addict. She is one of the few mothers in the sport of professional women’s cycling.

Working as a Los Angeles based commercial portrait photographer my work spans from personal commissions to celebrity and editorial assignments. When I was selected to photograph Scotti, it was not merely for my style and artistic vision but also because I shared a deep passion for cycling, stemming from the many years racing in the elite category. “I believe you will understand where I am coming from”, shared Scotti, and that is what essentially sealed the deal. 

Setting the Stage

Since Scotti lives in Arkansas, all the preliminary planning and concepts were discussed over the phone and through emails. Scotti was very direct on some specific shots she wanted to capture from the session. “The rest I leave to your artistic and creative interpretation”, she added. As usual, I created “mood-boards” which displayed the wardrobe, lighting style, studio backgrounds and environmental locations for each shot. This is collaboration between photographer and subject, so I had Scotti email me 15 inspirational pictures she admired. This step also helps ensure the photographer is on the same page as the client. Once Scotti reviewed and approved the boards, we both had a solid idea of what direction we wanted to go with the photo shoot. I also explained to Scotti that these were for reference and inspiration. Many times during a shoot, you might find something that works better, or head in a totally new direction. 

One thing that was certain though, was that we were going to shoot many changes and looks. A classic vintage look, two sophisticated fashion looks, a hybrid shot of cyclist meets fashion, two looks that revealed Scotti’s inner person, and of course, two looks with Scotti and bike. She also arrived with two beautiful carbon fiber bike frames granted by her professional sponsor. This one I thought we would have fun with and make it more of a conceptual shot. She agreed. 

Tamron 24-70
For the most part, I used the Tamron SP 24-70mm VC, for the versatility of its zoom range, which allowed me to cover the various shots we had planned. All except for the tight sophisticated beauty shot, in which I used the Tamron 90mm. I usually will use the Tamron 70-200 for the majority of my fashion work, but since I was shooting full length and ¾ shots combined with a bike and frames, I thought the 24-70 would be a better fit. This lens alone would also cover that 45mm – 50mm range, which is great for full-length fashion and environmental portraits. I also had just received the new lens two days prior, so I was very excited to see the new added features and upgrades. I was shooting many setups with both strobes and continuous lighting, so the lens would have to perform well through the varying f/stops. The fast f/2.8 would also assure the option of creating beautiful creamy backgrounds, and keeping the focus on Scotti. 

One thing I find concerning or rather important when shooting fashion and portraits with continuous lighting, is finding the best camera setting combination allowing me to create clean sharp images. You are bumping up the ISO, dragging the shutter speed to very slow speeds, or opting to use a tripod, which sometimes can disrupt the flow of the photo shoot. This mid-size powerhouse lens performed way beyond my expectations. It allowed me to keep the ISO to a minimum of 100, while relying rather on the Vibration Compensation feature to compensate for the low light. I found myself easily dragging the shutter speed 4 stops, while going hand-held to 1/15th of a second on Scotti’s Vintage setup, which was shot with one “hot-light”. 

Tamron was the first in the market to have a vibration compensation option for a 24-70mm lens, and this “next generation” G2 has just gotten better. With the quick focus, even under low-lighting conditions, I was able to work freely with Scotti, covering a range of poses as we moved and talked throughout her session. This allowed me to capture honest and less contrived expressions. It is a practice I use which can be helpful to both portrait and fashion photographers. 

It Takes A Team

Leading up to the shoot, I usually start by building up my core team, which is integral to the success of the photo shoot. They consist of makeup artist, hairdresser, wardrobe specialist and a personal assistant. This assistant will sometimes work on specific needs I might have and will also delegate certain instructions to the rest of the assistants when they may be needed. Certain tasks might involve shopping, catering, music, grip, and more.

Prepping For The Shoot

Once we agreed on the storyboards, the next step was preparing the stage for the various setups. This is not any different to when I shoot my celebrity portraits. This preparation is extremely important as it helps keep a constant flow throughout the day, and it also leaves less room for error. During this process, I will usually test my equipment along with my lighting gear and make sure everything is working and up to par. As far as lenses go, from my years of experience, I will usually know which lenses I will be using. In this case, since we were shooting in that mid-range focal length, I was very certain the Tamron 24-70 would be all I’d need for the session. I also buy new batteries for all of my triggers, and I pre-cut any Rosco filters for the shots that will be customized for the use of color. I make sure all of my digital media cards are formatted and ready to shoot. If I am shooting tethered, I pretest to make sure all communication channels are working. One last thing I do the day before the shoot is to create a “Call Time” sheet which specifies everyone’s contact information, location of shoot, everyone’s arrival time and lunch break. This can be a time saver and a lifesaver as well. 

Step 1: The first step I take is to breakdown the storyboards into groups that will have the same type of lighting style. Here I can also determine further if it will be grouped with flash or continuous lighting setup. I usually will pre-test the day before and I also will have an accompanying notepad with settings, including ISO, exposure and color filter selection noted along with custom white balance notes. I might also keep a custom white balance CF card for each setup, which allows me to keep consistent color from set to set. 

Step 2: Here I determine the background selections for each setup and the accompanying wardrobe, whether casual or upscale. I usually will use a wide range of solid colored seamless paper from Savage Universal. In my opinion it keeps the focus on the subject and maintains a sense of timelessness. I will also use one setup for a classic portrait appeal, using a custom painted canvas by www.seamless.com. This background will usually be set back far enough from the subject, and shot with a shallow depth of field. I usually will shoot this at f/3.2. I also have a setup for black and white, which will have a higher lighting ratio to create more contrast and pop.

Step 3: In my opinion, this is the most important point to note. Make the client as comfortable as possible. Not only physically comfortable in the studio, but just as important is gaining the trust of your subject. Usually everyone’s a little apprehensive about that initial shot. This was Scotti’s first professional photo shoot, so we dialogued a lot and I made sure she was not feeling rigid throughout her shoot. The dialogue helps the subject get out of their headspace, where they might tend to overthink things. This will translate to very rigid posing. The tendency is for the subject to usually go to the “cliché” hand on the hip pose. I will tend to pose less and let the subject fall into their natural body language expression. I just then slightly refine the pose by repositioning hands and feet, or head tilt. As you will see in the example images of Scotti, her expressions are natural and her poses are fluid.

A Pro On And Off The Bike 

We covered multiple wardrobe changes for Scotti, so I will share some of the standout images of the session, and the specifics of the shot.

Tech Notes: In all of the setups where flash was required, I used a Dynalite Kit, which consisted of 3 power packs. 1 RP1600, 1 MP800, and 1 MP400, in combination with the RoadMax Series Heads and the SR3200 Ring Flash. 2 Portable Baja’s were used on location. 

Setup 1. Was our “Ice-breaker” Shot. I wanted to have Scotti be as natural and comfortable as possible. For wardrobe we selected something a bit understated as to let her expressions dominate the portrait. I had Scotti wear a free flowing white tank top and black fitted athletic pants. This allowed her to show some of her fitness as well as her personality. Her low cut boots gave the outfit a fashionable appeal. 

© Hernan Rodriguez
SP 24-70mm, 50mm, f/6.3, 1/125 sec, ISO 125

We began in a white studio cove and lit the background with 4 flash heads. Two bare bulb flash heads were placed one on top of the other and bounced off of a V-Flat on each side, for an even spread of light. All four lights metered f/11 on the background. This was 1 EV above the key light. The key light was a large Westcott Zeppelin Parabolic without diffusion. This light metered f/8. For fill, I used two flash heads placed in a reflective umbrella directly behind me on each side. This was a combined exposure of f/7.1.

The Tamron 24-70mm allowed me to capture a series of shots that varied in focal length. Most often I use the Tamron SP 70-200mm f2.8, but by using a shorter focal length, I was able to stay closer in proximity to Scotti, which allowed us to interact more intimately. It’s great when you also need to direct the subject through a variety of poses. I was also able to quickly shift between full-length shots, to ¾ horizontals for an asymmetrical look, which gave us the option of using it as a website banner.

© Hernan Rodriguez
SP 70-200mm, 11mm, f/8, 1/125 sec, ISO 125

Setup 2. The second shot was a variation of the first setup. By placing a black V-Flat directly behind Scotti, I was able to quickly switch to a more classic sophisticated look. The lighting setup was kept exactly the same. I had Scotti change into a cobalt blue blouse, which really made her eyes stand out. I wanted this series of images to display her confidence and strength while still showing her femininity. Nothing changed in relation to lighting and exposure. This made for a quick transition with a completely new look for Scotti.

© Hernan Rodriguez
SP 24-70mm, 63mm, f/7.1, 1/125 sec, ISO 125

Setup 3. The next shot was also setup to have an easy transition, with a slight lighting variation and background change. A quick setup of a Savage Gray seamless paper on stands was placed behind Scotti. The key light was kept the same with the Westcott Zeppelin Parabolic. We kept the same distance and power to maintain consistent lighting at f/8. I also wanted to create an overall open fill, so instead of using the two umbrellas for fill, I used a 72”x72” Westcott Scrim Jim in its place. I simply just placed two Dynalite flash heads set far enough behind the scrim, to create my fill using the full size of the scrim. This light quality was smooth, similar as to a large bay window. It also gave me just enough detail and separation from a black bike against a gray background. Since this setup was to be shot full-length with Scotti’s bike, we needed to make sure we had plenty of space around the scene, as to create a clean image that could be used for advertising or editorial purposes. Most photographers make the mistake of viewing the shot through the lens, and crop in too tight. This limits the image from being used for multiple purposes. You also have to make certain the transition of light onto the subject and background are smooth and consistent.

© Hernan Rodriguez
SP 24-70mm, 50mm, f/6.3, 1/125, ISO 125

The Tamron 24-70mm f/2.8 was the best lens option for creating this series of shots. I was able to choose my angle of view, and varied my focal length from 45mm-70mm range for these particular shots. Since the bike was positioned behind Scotti, I also wanted to secure an accurate perspective. I also captured tighter shots by simply walking closer to Scotti, while maintaining my focal length at 70mm. This series of images were some of my favorite shots of Scotti. It presented her as she truly is – A female professional cyclist with a great sense of fashion.

Variation – Since the background and lighting style of this setup covered many looks we had storyboarded, I simply had Scotti jump into two more changes to keep the flow of our day fluid. The wardrobe, posing and expressions are what varied for these shots.

I had Scotti change into a fun expressive outfit to show off some of her funk and “cool” side. Most people might think female cyclists don’t have a life outside of their bikes, or just don’t have a good sense of fashion, but Scotti was the complete opposite. She was fun, possessed a great sense of fashion and was very assertive in her choices. I wanted to show some of that in this next series. I directed Anthony, my makeup artist, to create a bolder look by adding more depth to her eyes, and a bold red lip color. Her hair was also pulled back into a stylish knot. For wardrobe, Scotti changed into jeans with a black sports top, and layered on top was a white mesh athletic jacket that completed the look. I took a series of ten quick shots, which completed this wardrobe change.

© Hernan Rodriguez
SP 24-70mm, 44mm, f/8, 1/125 sec, ISO 125

The Tamron 24-70 rendered amazing accuracy on the representation of skin tones. To any portrait, beauty and fashion photographer, that is the number one objective. Making sure the color balance is accurate, and the dynamic range in the skin carries enough latitude. I was very impressed. I am sure you can find a lot of literature on these specs for the 24-70, but in my testing, I am sharing this through these portraits. 

Setup 4. The next shot was to capture Scotti the “mother.” Not much change here again. Since this shot was Scotti and her twin boys, all I needed to do was to pull back the large parabolic to allow more spread of light onto three subjects. I also increased the power on my Dynalite pack to compensate for the loss of light. I took a final meter reading to f/11 for light consistency. 

© Hernan Rodriguez
SP 24-70mm, 48mm, f/6.3, 1/125 sec, ISO 125

My Tamron 24-70mm was quick to focus and also gave me the ability to adjust my focal length constantly. I turned off the VC feature for most of my studio shots, since the flash was enough to keep images sharp and my shutter speed also was high enough to keep tack sharp images. 

NOTE: When shooting under mixed lighting conditions, continuous lighting and natural light, I will keep the Vibration Compensation on. Though I will be using flash, I also keep my shutter speed very low to allow ambient exposure. The speeds might vary from 1/15th of a second to 1/60th, depending on the effect and lighting conditions.

I directed Scotti to just have fun with the boys. “Let them hug you, hold onto you, kiss you” I instructed her. I didn’t want anything posed or contrived, so by the constant movement and interaction with her boys, it gave us a great variety of portraits and kept it fluid and organic. By pausing and directing my subjects to pose might have stopped a natural moment from occurring. As a photographer you need to discern when to pose your subjects and when to allow them to just be expressive.

This was really fun for all of us!

Setup 5. Now we step into our fashion segment with Scotti. From our storyboards, we had determined three specific fashion looks. One a vintage change, another a sophisticated look and lastly was a bolder look incorporating color and contrast. 

Vintage. Scotti brought a classic off-white vintage dress, which I thought was perfect for creating a 1940’s style portrait. Hard light, deep shadows with high contrast. To replicate this period, we started with another hair and makeup change. The stylist created a period hairstyle with tight waves of hair pinned closely together. This also framed her face nicely. The makeup contoured her cheeks and a deep rose lip color was used instead of red. 

© Hernan Rodriguez
SP 24-70mm, 48mm, f/8, 1/125 sec, ISO 125

With the varying lighting scenarios we had set to shoot, I needed a lens that would help control camera shake, especial when shooting under lower-light conditions. The Tamron 24-70mm Vibration Compensation (VC) technology, which allows photographers to shoot as many as five shutter speeds slower than usual when shooting hand-held, allowed me to confidently capture every shot under constantly changing lighting conditions, even with low ambient and continuous lighting. 

I started with the same Savage gray seamless paper, which kept the focus on Scotti and also worked well for black and white conversions. To create that classic Hollywood style portrait, we decided to use just one “hot-light”, just like they did in the Ol’ Days. I really never use these lights as they tend to get extremely hot and are a bit cumbersome, but there was one sitting around the studio, and I thought I’d give it a shot. Because of the extreme heat, we shot this setup in just five minutes. I clipped on a set of barn doors to direct the light. 

While Scotti was in makeup, I turned on the light, did a quick white balance with a SpyderCHECKR gray card, and uploaded it as a custom white balance. The Kelvin for the light was 3200.

Now this is where the Tamron 24-70mm VC is extremely beneficial. With the newly dedicated MPU (micro-processing unit) solely for Vibration Compensation, you have the flexibility of using much slower shutter speeds with the stabilization performance level of 5 stops. 

Due to the heat emitted from the light and to make our subject confortable, we varied the distance of the light to the subject, which also varied our exposure settings. For minimal noise I kept the ISO set at 100, and relied more on the VC feature to compensate for the slow shutter speed. We shot this series in the 1/15th – 1/50th of a second range at f/3.2. The slow shutter speed also allowed me to create a lot of detail in the fabric shadows by picking up some of the weak ambient light for fill. 

Bold Fashion. In our storyboards, I had diagramed a lighting setup with a very specific look we were hoping to create. When I mention, “hoping”, it’s because we had not tested. Most often with my lighting experience, and my familiarity with my equipment and modifiers, I usually am close to the mark. Sometimes it only takes small adjustments, or maybe it’s a starting point for something even more fantastic. Without my sketchpad though, it is very difficult to just arrive at these types of shots.

The inspiration I took from a 1940’s fashion image, which had a high-contrast lighting style. I decided I would light this with a hard and directional light source. For my key light I used a bare Dynalite flash head with a sheet of Rosco Opal diffusion paper to minimize some of the brightness and hard light edge. After a proper white balance, I also added a Rosco Calcolor 15 Cyan filter to create a cool mood. The light was positioned from the side and relatively high up for a more dramatic effect. For the background, I used two more Dynalite flash heads with 36” black and white umbrellas, bounced onto the same Savage gray seamless paper. To create a more graphic image, we added a Rosco Calcolor 60 blue filter on each light. This along with the bolder makeup added on Scotti created our take of a 1940’s vintage fashion look.

© Hernan Rodriguez
SP 24-70mm, 53mm, f/8, 1/125 sec, ISO 125

Fast and Accurate. Under these low-light studio conditions, the Tamron 24-70mm excelled in capturing focus even after focal length readjustments. This was very apparent in our bold fashion shot, where we were only able to focus with weak modeling light in a dark studio setting. This is in part due to the embedded DSP (digital signal processing) blocks that enable high-speed digital signal processing. We were able to achieve quick responsiveness from the camera’s AF selection point to the lens.

Class and Sophistication. This is how I can describe the last look in this series. Scotti stepped out of wardrobe in a black elegant sheer blouse. Nothing overstated but none-the-less, with a timeless appeal. Her hair was pulled back, which gave notice to the added jewelry Scotti displayed, and a touch of blue eye shadow was added to pronounce her beautiful blue eyes. To add to the timeless appeal, I thought it appropriate to shoot on a white background, and allow the light falloff to add the right amount of depth. I decided to shoot with a Savage Translum white paper roll, which is not 100 percent opaque, but it’s rather more of a velum translucent paper, allowing me to place a flash head behind the paper roll. This created an extra kick of light on the background but not obvious as if I were to use a spotlight directly in front of the background. 

© Hernan Rodriguez
SP 70-200mm, 111mm, f/8, 1/125 sec, ISO 125

The lighting was very tight and precise without much movement allowance for my subject. We spent four hours on setup to construct specific lighting characteristics from this look. I wanted to create a lighting style between a classic portrait and the specular quality you might see in fashion photography. I specifically wanted the light focused on the front plane of her face and graduating darker above her forehead. I also did not want an obvious spotlight effect either. 

One thing I found impressive about the Tamron 24-70mm was the flare and ghosting control it offered. The multiple-layer coating techniques of the lens provided superior anti-reflection performance, especially in backlighting portraits as in this particular portrait. I can also see how this lens would be a perfect fit for any product photographer, as it also captured Scotti’s ruby and diamond accessories with sharpness and clarity. Something most commercial photographers strive to accomplish in their work. This is attributed to the new specialized, high quality glass elements. 

For the main light I used a Dynalite flash head with an18” beauty dish, fitted with a grid and fired it through a Westcott Omega reflector. The shape of the reflector served as a gobo to create the shadow around the face, while keeping the brightness in the center of the face. I also used multiple black boards to control the light falloff and block direct light from striking the lower part of Scotti’s dress. The main light was metered at F/11, four feet from my subject. As a fill light, I used two 36” white and black umbrellas metering F/5 each. I varied the contrast throughout this setup by using either one or two fill lights. The fill was set to the left and right of my subject to create non-directional open fill. 

Money Shot. From all of our shot storyboarded, this is the one shot Scottie was counting on as her money shot. She wanted to create an avante-garde fashion shot using her sponsor’s bike frames, which would be able to be used for commercial advertising purposes. The lighting we used was the same, but we added a Dynalite Ring Flash set at a low angle for specular fill. This light was metered 3 stops less than the main light. We also switched our background to black velvet, which really made the frames standout. Scotti also had a makeup change to a bolder and graphic look, adding bright orange eye-shadow and blush to match the bicycle frame. 

© Hernan Rodriguez
SP 24-70mm, 70mm, f/7.1, 1/125 sec, ISO 125

The Tamron 24-70mm is such a sophisticated lens and in a class on its own.